Skip to main content

TikTok tests Twitter-like Repost feature for sharing content

Social media apps are always lifting features from rival services, and one of the most popular — TikTok — is clearly no exception.

The popular short-form video app is currently testing a new Repost feature similar to Twitter’s retweet feature, according to a TechCrunch report on Tuesday, January 4.

Those involved in the test will find a Repost button on TikTok’s share page, which currently lets you highlight your favorite videos via messaging apps, email, and so on.

The Repost button does exactly what it says on the tin, instantly sharing the selected content to the For You feed of your TikTok followers.

TechCrunch notes that the Repost button has several limitations in its current form. For example, the button only appears with videos that show up in your For You feed — in other words, you won’t see it with any content you find in Discover or via a friend’s share that appears in your TikTok inbox.

In that sense, any content you choose to give a boost to on the platform will have arrived before your eyes via TikTok’s algorithms, which populate the For You feed with content based on your earlier interactions.

Anyone using Repost will also be asked to type out a few words saying why they wanted to share the content. The comment won’t appear in the regular comments section but instead behind a “reposted” label that friends can tap to discover what you wrote.

Currently, the only way to reshare content on TikTok is to stitch or duet with the video, so the new Repost feature offers the easiest way yet to share content with others. With so little effort required, TikTok will be keen to see if the feature encourages more users to engage on the platform rather than simply watching videos without interacting. Full implementation of the feature would mark a shift by TikTok toward user suggestions over its algorithmic system for surfacing content, although the latter will still play a central role on the platform.

In a widely shared statement, TikTok said of its latest test: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Currently, we’re experimenting with a new way for people to share TikTok videos they enjoy.”

It should be noted that as this is a test, there’s a chance TikTok’s Repost feature could be changed from its current form (indeed, some users are already seeing the button labeled as “Recommend”), or simply dropped from the platform altogether.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Is TikTok leaking drafts? Let’s take a closer look at this rumor
The TikTok app on a smartphone's screen. The smartphone is sitting on a white table.

Not every social media post is ready for prime time. Sometimes you write a post or film a video and decide that it's better to not publish it. That's fine. That's what the Drafts folder is for. That folder is built to hold your works-in-progress, mistakes, and other too-goofy-for-public-consumption posts and videos. The Drafts folder is probably one that you take for granted, but what if that folder (via a particularly viral-prone social media platform) were to have its content leaked and published for the world to see? Scary, isn't it?

That's the fear that's behind a certain, now years-long TikTok rumor going around. But is it true? Is TikTok leaking its users' drafts? In this guide, we're taking a closer look at this rumor and fact-checking it.
The rumor
As far as we can tell, the whole "TikTok leaks drafts" rumor dates back to at least the summer of 2020. It's not a rumor that really made mainstream news headlines, but it did get some coverage with lesser-known websites, and it does have a tendency to resurface repeatedly. The last time it resurfaced was in August 2022. Here's what we know about it:

Read more
TikTok pivots to photos while its competitors are still chasing its viral videos
Smartphone with TikTok's Photo Mode all on a white background.

TikTok's competitors have been all over the news recently for essentially copying the short-form video sharing app's  most successful moves. But while everyone else is pivoting to video, TikTok is now taking swings in the other direction: photos.

On Thursday, TikTok announced a slew of new editing and creation features, but the one tool that caught our eye was Photo Mode. Because the image that TikTok shared in its official announcement depicted a photo carousel-style image post that looks a lot like Instagram.

Read more
New feature shows that even Twitter wants to be like TikTok now
Twitter's new full screen feature for videos on the mobile app.

Is TikTok the new queen bee of social media? It appears so as even Twitter couldn't resist copying TikTok. Twitter's latest feature announcement seems to be yet another indication that the viral video app sensation is clearly the new leader among its peers. After all, TikTok is setting trends and its competitors are all following them.

On Thursday, Twitter announced two new video-focused features for its app and one of those features bears a strong resemblance to TikTok. That feature (known as the "immersive media viewer") allows users to open videos in a vertical "full-screen mode" -- just like TikTok -- and continue to view more videos by swiping up (also just like TikTok).

Read more