Skip to main content

TikTok is launching a dedicated gaming channel

TikTok is moving further into the games industry by launching its own dedicated gaming channel.

According to a report from Financial Times, the channel will allow TikTok users to access games by pressing a tab on the ByteDance-owned social media platform’s homepage. Four people familiar with the matter said that the channel will feature a variety of mobile games — some of which the company already developed — with ads and additional content that users can purchase.

Overnight @ft scoop – @tiktok is launching a dedicated channel for gaming — headed by Assaf Sagy who says: “TikTok and gaming were made for each other”

With @CristinaCriddle @Techmeme

TikTok to launch standalone gaming channel

— Patrick McGee (@PatrickMcGee_) October 27, 2022

The gaming channel will be led by Assaf Sagy, whom TikTok appointed as the new Global Head of Gaming two weeks ago. “TikTok and Gaming were made for each other,” Sagy said in a LinkedIn post at the time. “For more than a decade, the Gaming industry has been growing faster than any other to become one of the world’s most common forms of entertainment. With three billion active players, publishers are now launching games with the intention of creating mega brands and appealing to the masses. TikTok has far shown its value in helping consumers discover what’s fun, valuable, and popular. I look forward to working closely with all Gaming companies globally to help make TikTok a central foundation in your marketing strategies.”

It’s currently unknown when the new channel will be added to TikTok. However, it is likely it will be announced during TikTok Made Me Play It, the company’s first gaming livestream event, on November 2. The stream will feature speakers from various gaming companies, including EA, 2K, NetEase Games, VNG Games, and Homa.

TikTok’s plans to launch a gaming channel come five months after it began investing in games, testing them on young audiences in Vietnam, and placing minigames within the app in an effort to keep users engaged with the platform. It also comes after ByteDance laid off hundreds of game developers at two game studios last month, making their jobs redundant or transferring them internally to other departments.

Editors' Recommendations

Cristina Alexander
Cristina Alexander has been writing since 2014, from opining about pop culture on her personal blog in college to reporting…
PlayStation VR2 adds even more games to its launch lineup
Gameplay from Sushi Ben, an upcoming PlayStation VR2 game.

Sony has finalized the launch lineup of the PlayStation VR2 headset just before its February 22 release. With that comes the confirmation of the new games coming to the PSVR2 platform throughout the rest of 2023, including a sequel to a critically acclaimed PlayStation VR title, as well as many exciting ports.

Starting with the newly confirmed launch titles, ports of the Viking rhythm game Ragnarock, 1980s anime-themed motorcycle combat game Runner, sci-fi simulator Startenders: Intergalactic Bartending, medieval sword-fighting game Swordsman VR, and VR Guitar Hero-like Unplugged: Air Guitar will all be available on February 22. This cements the following list as PlayStation VR2's 43-game launch game lineup.

Read more
This mobile fitness game will turn your daily walk into an RPG
Run Legends key art shows runners running towards monsters.

If you have a hard time finding the motivation to exercise, you might want to keep your eye on upcoming mobile game Run Legends. The project turns your daily walk into a series of RPG battles that you can play without even looking at your phone screen.

Run Legends Open Beta Trailer | iOS and Android Fitness Battle Game

Read more
The perfect date night game just launched in time for Valentine’s Day
A wolf and a fawn stare at each other in Blanc.

If you're a couple that games together, a good co-op experience might be part of your regular date night plans. Games like It Takes Two are excellent choices for couples, though great local multiplayer games like that aren't exactly common. Fortunately, a good option just landed on Nintendo Switch and PC in the form of Blanc.

Blanc - Announcement Trailer - Nintendo Switch

Read more