To grow e-commerce further, Pinterest makes ‘buyable’ pins available to bigger retailers

pinterest adds ad tools for businesses buyable pins more retailers
Pinterest is amping up its e-commerce business, according to a report in Forbes. While Pinterest is the most prominent social media company to experiment with this strategy of late, it’s part of a broader trend in the industry.

It all started a few months ago when Pinterest introduced its ‘buyable pins’ feature, which was a new approach for its platform (for non-Pinterest users, a pin is an image of things a user posts to his or her board, usually things he or she likes). Buyable pins function like traditional pins, but with the ability to buy specific products while remaining on the platform.

At first, this feature was possible only for a few, select brands, but that’s now changing. Because of positive response, Pinterest has decided to amp up its social-meets-e-commerce experiment to its next iteration. The company will make this feature available to many more big brands, such as Wayfair and Bloomingdale’s. To power this extra push into e-commerce, Pinterest has also developed working relationships with e-commerce platforms Magento, IBM Commerce, and Bigcommerce. The company says that 60 million people have already used buyable pins in the last few months since inception.

Twitter and Facebook have also experimented with letting their users buy products on their respective networks, just not as liberally as Pinterest. For instance, Twitter debut a buy button for specific brands some months ago as well. Facebook has also explored e-commerce on its site, recently teaming with e-commerce giant Shopify to offer users buying options.

It’ll be interesting to see how this e-commerce integration into social media sites fares. Too aggressive, and it could drive away users who feel irritated at being pushed to buy products. Too subtle, and it could be a waste of time and money for Pinterest and the others. But Pinterest’s platform naturally leads to commerce, and it seems it could work effectively for it.

Computing

Facebook’s crypto isn’t a new Bitcoin, it’s Disney Dollars for a new world order

Facebook has already secured tens of millions in investments for its new cryptocurrency for Facebook known as Libra. The platform is still being developed, but has already brought in backing from Visa, Mastercard and PayPal.
Social Media

A new Senate bill would fundamentally change the internet as we know it

A new bill in the U.S. Senate could cause the internet as we know it to cease to exist by holding major tech companies like Facebook or YouTube liable for anything posted on their platforms. 
Computing

What is Libra? Here’s what you need to know about Facebook’s new cryptocurrency

Facebook released a white paper announcing its new cryptocurrency, Libra, which it intends as a way to enable more people around the world to process online payments. Here's how the new blockchain technology works.
News

Congress already wants to block rollout of Facebook’s cryptocurrency

It only took a few hours after Facebook provided details of its Libra cryptocurrency on Tuesday for lawmakers in Congress to tell the social media giant to pump the breaks. Facebook was asked to stop development until Congress weighs in.
Mobile

Get together with your buddies, talk, and play games with Snapchat's group chat

You can get your friends together for a good time, even if they are hundreds of miles away, by starting up a group chat on Snapchat. Here's how to make a group chat on Snapchat and get the party started.
Cars

Tesla screens may support YouTube with next software update

Tesla CEO Elon Musk announced today at E3 that the infotainment screens will support YouTube video streaming very soon. This most likely lines up with the latest software update that is expected later this year.
Social Media

Instagram is back up after being offline. Here’s the latest on the outage

Instagram finally came back online Thursday afternoon after an outage that lasted just over an hour. The Instagram outage was one of several that hit at the same time, including a several-hour failure at the PlayStation Network.
Social Media

Facebook’s comment-ranking system aimed at taming the dumpster fire

Even by the standards of the internet, Facebook comments are famously awful. Now Facebook is introducing a new comment ranking system to attempt to tackle this problem by promoting quality comments and hiding low quality ones.
Photography

Adobe concocts an A.I. that can detect — and reverse — manipulated photos

The company behind the software that's often used to manipulate photographs may help make it easy to spot a fake photo. Researchers at Adobe recently created an artificially intelligent program that can recognize fake photos of faces.
Social Media

Kim Kardashian can get a deepfake taken off YouTube. It’s much harder for you

YouTube took down an incredibly realistic — and fake — video purporting to show Kim Kardashian West discussing a shadowy organization called “Spectre” and mocking her fans for violating copyright.
Social Media

Maybe you missed something, so here's how to take another look at that Snap

The people you follow on Snapchat are important to you. If you get frustrated when you're trying to look at a friend's Snap or Story and it disappears, here's how to replay a Snapchat message or post.
How-To

You can delete Snapchat messages in a snap with these simple tips

If you've ever sent a message to someone and wish you could delete it, Snapchat has a feature you'll like. Yes, it lets you delete messages you've already sent. There are some limitations, though. Here's how to delete Snapchat messages.
News

Brush up on your makeup skills with YouTube’s new augmented reality feature

YouTube will soon let users try on makeup while watching popular makeup tutorials through augmented reality. Viewers will be able to actually try on the makeup products the online tutorials are showcasing and promoting. 
News

YouTube could make big changes to children’s content amid federal investigation

YouTube is considering major changes to its recommendation algorithm amid an investigation by the Federal Trade Commission into how it handles videos aimed at children. The investigation is in its late stages, and is in response to…