Skip to main content

Twitter CEO addresses recent spam account concerns

Twitter’s CEO has tweeted a response to recently raised concerns about the true percentage of spam and fake accounts on Twitter.

On Monday, Twitter CEO Parag Agrawal issued his own statement about the concerns around the validity of Twitter’s reported percentage of fake and spam accounts. And Agrawal’s statement was in the form of a thread posted on Twitter that was 15 tweets long:

Let’s talk about spam. And let’s do so with the benefit of data, facts, and context…

— Parag Agrawal (@paraga) May 16, 2022

Agrawal’s thread essentially asserts the following: That Twitter’s own percentage estimate of how many accounts are fake or spam (the one that says it’s less than 5%) is still correct based on Twitter’s methodology and its use of public and private data. Agrawal also said that estimations of this percentage can’t be “performed externally” because such estimations won’t include private data, which Twitter can’t share.

Agrawal’s thread led with a series of tweets explaining spam accounts and how Twitter handles such accounts once they’re detected:

We suspend over half a million spam accounts every day, usually before any of you even see them on Twitter. We also lock millions of accounts each week that we suspect may be spam – if they can’t pass human verification challenges (captchas, phone verification, etc).

— Parag Agrawal (@paraga) May 16, 2022

Agrawal then went on to discuss how difficult it is to detect spam accounts without causing issues for real accounts:

Our team updates our systems and rules constantly to remove as much spam as possible, without inadvertently suspending real people or adding unnecessary friction for real people when they use Twitter: none of us want to solve a captcha every time we use Twitter.

— Parag Agrawal (@paraga) May 16, 2022

It is at this point that Agrawal gets into how Twitter’s reported estimate is calculated and acknowledges that “after all the spam removal” that some still “slips through.”

He begins to refer to “mDAUs,” which stands for monetizable daily active users. Twitter’s “less than 5%” estimate is a percentage of those reported users.

After Agrawal describes how “human reviews” that are based on Twitter rules and involve public and private data are used to determine whether accounts are real or spam, he says that Twitter’s internal estimates are actually “well under 5%” based on Twitter’s methodology and have been for the “last four quarters.”

Agrawal’s thread goes on to stress the importance of the private data he says Twitter uses for its estimates, which allows the company to more accurately detect which accounts are fake or spam. He also says that external estimations can’t be performed because third-parties don’t have access to that private data. And that it’s not possible for third-parties “to know which accounts are counted as mDAUs on any given day.”

Tesla CEO Elon Musk, who is the process of acquiring Twitter (an acquisition that is also “on hold” because of these concerns about spam accounts), responded to the above tweet from Agrawal with a poop emoji tweet and then a follow-up question about advertisers. At the time of this writing, Agrawal has not tweeted a response to Musk’s question.

So how do advertisers know what they’re getting for their money? This is fundamental to the financial health of Twitter.

— Elon Musk (@elonmusk) May 16, 2022

Agrawal’s thread did say that Twitter “shared an overview of the estimation process with Elon a week ago and look forward to continuing the conversation with him, and all of you.”

Regarding external, third-party estimates of Twitter’s spam and fake accounts, there has been a recently published external analysis of Twitter’s spam account issue. Published on Sunday, the analysis conducted by SparkToro (an audience research software company) and Followerwonk (a Twitter research tool) states that according to their findings, 19.42% of Twitter’s active accounts are spam or fake. The analysis included 44,058 public Twitter accounts that were also active within the last 90 days. According to the published report of the analysis, the accounts “were randomly selected, by machine, from a set of 130+ million public, active profiles.”

But the SparkToro and Followerwonk report did say that they weren’t disputing Twitter’s estimate. And that’s because they simply don’t know Twitter’s criteria for identifying an mDAU or how it categorizes spam or fake accounts. SparkToro co-founder Rand Fishkin also said something in the report that appeared to align with Agrawal’s assertion about external estimations.

“We believe our methodology (detailed above) to be the best system available to public researchers, Fishkin said. “But, internally, Twitter likely has unknowable processes that we cannot replicate with only their public data.”

Editors' Recommendations

Anita George
Anita has been a technology reporter since 2013 and currently writes for the Computing section at Digital Trends. She began…
The 10 big ways that Threads is totally different from Twitter
A series of mobile screenshots showing off the Threads app on a black background.

Threads is here and already has millions of sign-ups, no doubt due to the ease of its joining process, its immediate availability for both Android and iOS users, and the fact that its user interface shares lots of familiar features with its main competitor, Twitter.

But what about the differences between the two microblogging platforms? How has Threads already distinguished itself from Twitter? Like many Twitter users, you might be hungry for an alternative and are wondering how Meta's app differs from Twitter and if those differences are worth signing up for and learning how to navigate yet another social media app.

Read more
Meta’s Twitter rival Threads to launch on Thursday
Screenshots of Meta's Threads app.

As Twitter becomes evermore challenging to use following changes over the weekend limiting how many tweets a user can read in a day, as well as news on Monday that only Twitter Blue subscribers will be able to use TweetDeck, attention is now shifting to Threads, a Twitter-like app that’s expected to launch for iOS on Thursday.

The rumor mill has been turning for months about Threads, which is also expected to launch soon for Android (via Google Play). It's not clear if it'll be fully accessible at launch, or whether sign-ups will be limited in some way, but all will be revealed soon.

Read more
Australia threatens Twitter with huge fines over hate speech
A stylized composite of the Twitter logo.

Twitter could be hit with huge fines in Australia after the antipodean nation’s cyber watchdog asked the social media company to explain what it’s doing to prevent online hate.

The eSafety commissioner said on Thursday that it has received more complaints about online hate on Twitter in the past 12 months than any other platform, and has received an increasing number of reports of serious online abuse since Elon Musk’s acquisition of the company in October.

Read more