Twitter in talks with Viacom and NBC to add video content to timeline, report claims

twitterLast week it was music, this week it’s video. Twitter is said to be in talks with Viacom and NBC with a view to bringing more video clips to the microblogging site in a deal which could prove lucrative for all involved.

Citing “people familiar with the matter” as its source, Bloomberg said late Monday that Twitter was looking into the idea of hosting video snippets combined with advertising on users’ timelines, splitting revenue with providers Viacom and NBC.

Bloomberg said Twitter could ink deals with one or both media companies by the middle of next month, with the San Francisco-based company also looking to get around the table with other networks.

Twitter has already had some involvement with NBC, working together at last year’s London Olympics to provide up-to-the-minute information from events at the sporting extravaganza.

The reportedly imminent tie-up with the media companies appears to fall in line with the microblogging site’s recent acquisition of Bluefin Labs, a firm that analyzes social media interaction with TV content, providing valuable information to brand advertisers, advertising agencies and television networks.

Twitter already has some involvement with video content. Last year the site snapped up the startup behind Vine, an app that lets users shoot and share six-second video clips. And last week it was revealed the company is moving into the music space too with the acquisition of music discovery site We Are Hunted. Twitter Music is expected to launch soon.

The hope is that by bringing more varied content to its service, users will stay on the site for longer, explore more of its content and connect with some of the on-site advertising while they’re there.

In a bid to generate some serious revenue, Twitter has for some time been looking beyond the 140-character simplicity on which it was founded in 2006. For some observers, however, the company is moving too slowly, with IDC analyst Karsten Weide suggesting last week that the company needs to think more seriously about monetizing the site.

“I think management could have been more aggressive in introducing advertising on the service,” Weide told MarketWatch. “They have been around for seven years, and only now they are beginning to introduce the first ad products. And even those are cautious experiments. It’s time to get more serious about advertising for Twitter.”

News

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Mobile

The Department of Justice may prevent the T-Mobile-Sprint merger

T-Mobile and Sprint are getting closer to merging. After a few failed attempts, the two companies announced their merger at the start of 2018. The new T-Mobile could be better positioned to take on the likes of Verizon and AT&T.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and others that do ... nothing particularly useful.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Facebook’s tributes section serves as an online memorial for deceased users

Death doesn't stop Facebook users from sharing memories, and now those memorialized posts have a dedicated spot on the network. Facebook Tribute is a section on memorialized profiles for users to write posts and share memories.
Social Media

How to protect yourself from GoFundMe scams before donating

Can you spot a GoFundMe scam? While the fundraising platform says scams make up less than a tenth of one percent of campaigns, some do try to take advantages of others' charity -- like a case last year that made national news.
Social Media

Your Facebook newsfeed is getting a spring cleaning, and so is Messenger

Hows that newsfeed looking? Facebook has shared an update on efforts to clean up the newsfeed, as well as what tools are coming next. Facebook has new Trust Indicators, while Messenger gains badges for verified accounts.
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Social Media

LinkedIn: Now you can express love, curiosity, and more with new Reactions

LinkedIn is following in the footsteps of Facebook (three years later!) with the rollout of new reactions that give users more ways to express themselves when responding to posts in their feed.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Mobile

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.