Skip to main content

Twitter plays around again with new design for search results

twitter plays around again with new design for search results
Image used with permission by copyright holder
If you’re a frequent Twitter user, chances are you may have caught a quick glimpse of the company’s latest look for its search results page. Recently, a sharp observer at Re/code noticed a new look to Twitter’s search results and quickly took a screen shot. Twitter confirmed that it indeed was testing a new look, but this isn’t the first time in recent memory that the company was caught experimenting with its search results design.

Twitter’s aim is to make using search easier and faster for everyone. That’s a key prerequisite for people to use that feature more frequently. The company’s been dogged by its lackluster search feature from the start, given that the constantly updating nature of tweeting makes it hard to locate older tweets. These design experiments are part of a broader strategy to improve search on the site.

The new but brief design iteration showed a few notable changes. The filter options that were at home on the left-hand side, and recently moved to the top of the page as tabs, received new colors. Tabs included “top,” “live,” “accounts,” “photos,” “videos” and “more options.”

As a result, the trends section, traditionally farther down on the left-hand side, got pushed up, thereby allowing more space for the accompanying news summaries.

Earlier in April, Twitter also experimented with design changes to its search results page. Then, the left-hand side also featured recommendations on who to follow, which meant that trends were still pushed to the bottom and didn’t feature news summaries. The filter options, however, were already moved as tabs to the top of the page.

With each new design iteration, Twitter is aiming for a cleaner look that’s easier to navigate.

Experimenting with the search design is only one of a series of new projects the company has been pursuing of late. Recently, it struck a deal with Google to have its tweets show up in Google search results. According to Twitter management, tweets could already begin popping up in Google search results as early as May.

All of these moves by the company are intended to increase the usability of the social networking site, and drive more people and, therefore, revenue to the company.

Editors' Recommendations

Marc Schenker
Marc Schenker is a copywriter who's an expert in business and marketing topics like e-commerce, B2Bs, digital marketing and…
Elon Musk says he’s appointed a new Twitter CEO
A digital image of Elon Musk in front of a stylized background with the Twitter logo repeating.

Twitter owner Elon Musk has found someone to replace him as the company’s CEO, but he hasn't revealed who it is.

Musk tweeted on Thursday that the new CEO will step into the role at some point over the next six weeks.

Read more
Twitter braces itself after source code leaked online
A stylized composite of the Twitter logo.

Parts of Twitter’s source code have been leaked online, according to a legal filing with the U.S. District Court of the Northern District of California.

First reported by the New York Times, the contents of Twitter’s source code -- the all-important software that powers the platform and makes it work -- showed up on GitHub, an internet hosting service for software development.

Read more
It’s not just you – Twitter is down for users around the world
A stylized composite of the Twitter logo.

[Update: Twitter appears to be functioning normally again after an outage that lasted around two hours.]

Twitter has gone down for users around the world, according to internet tracking company Downdetector.

Read more