Hateful content will not earn ad revenue on YouTube after guidelines get tougher

YouTube Variable Speed
YouTube is continuing to toughen advertising standards after several big brands left the platform after their ads ran along with objectionable content. On Thursday, YouTube updated its content guidelines, expanding the list of videos that are not eligible for advertising.

The update adds three new categories for content that will not be able to earn money from the video platform’s advertising system, in addition to the list that already contains factors like offensive language, controversial issues, violence, and sexually suggestive content. The updated guidelines now also prohibit ads on hateful content, which YouTube describes as videos that “promotes discrimination or disparages or humiliates an individual or group of people.” Content designed to stir up trouble or hatred is also ineligible for advertising revenue, including anything that is “gratuitously incendiary, inflammatory, or demeaning.”

Content that takes characters originally designed for family-friendly entertainment and puts those icons into violent, sexual or just inappropriate behavior is also prohibited from the advertising platform.

YouTube is not banning those types of content outright but any videos falling under that category will not be approved for advertising, which means those videos will not earn their creators any money. Any video that complies with YouTube’s Terms of Service and Community Guidelines can still be published, but the updated guidelines are designed to help advertisers keep their brands away from being associated with negative content.

To help YouTube users navigate the new guidelines, and what videos may be more likely to pick up advertisers, the platform also launched a new course to help users create content that also appeals to advertisers.

The changes follow a March update that added new tools for advertisers to control where their content appears, along with a review process for users who believe their content was incorrectly demonetized.

“Many advertisers have resumed their media campaigns on YouTube, leading creator revenue to return to a better and more stable state,” wrote Ariel Bardin, YouTube’s vice president of product management. “We know that revenue fluctuations have been unsettling and want to reassure you that we’re working closely with our advertising partners to make sure that YouTube continues to be a great place for creators to earn money.”

The complete list of what YouTube considers to be “advertiser-friendly” is available on the updated content guidelines.

Product Review

It's a shame the U.S. banned Huawei. The new Honor 20 Pro is a kick-ass phone

Where does Honor go after the Honor View 20, the best device it has ever made? The answer is the Honor 20 Pro, which takes what made the View 20 great, and then improves on it by adding more camera lenses and shrinking the size.
Home Theater

What is Android TV? Google’s smart TV software fully explained

Google's Android TV might not be a household name yet, but with growing support from brands like Sony, it will be soon. But what exactly is Android TV, how do you get it, and what are the benefits? We explain it all.
Mobile

Huawei's situation in the U.S. may improve when trade war is resolved

The U.S. Commerce Department has added Huawei to its "Entity List." Google, Intel, and ARM are all confirmed or rumored to be ceasing business with the company, which may have disastrous effects on Huawei.
Photography

What are mirrorless cameras and are they better than DSLR cameras?

What exactly is a mirrorless camera, and what makes them so special? In this article, we break down the specifics of mirrorless cameras, including how they differ from the likes of a DSLR camera, and what kind of pros and cons are.
Social Media

Instagram ditches plans for stand-alone Direct messaging app

Instagram is shuttering it's stand-alone messaging app, Direct, after testing it since 2017. While the messaging features remain intact inside Instagram, the separate app will be discontinued in the next few weeks.
Social Media

6 easy ways to archive all of your favorite Instagram videos

Saving Instagram videos should be just as easy as taking a screenshot. So, we've put together a list of the best apps and tools that save your favorite Instagram videos onto your phone or computer.
Social Media

Instagram’s new Explore grid tempts you to open your wallet

Instagram has made some changes to its Explore tab that might tempt you into the occasional shopping spree. It's also planning to add Stories to the grid, mixing them up with the existing photos and videos.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Social Media

A fond farewell to Grumpy Cat, the internet’s most famous feline

We say farewell and fondly remember Grumpy Cat, the internet's famous frowning feline and a genuine sweetheart, who died at the age of seven. Even tempered and tolerant, Grumpy Cat was in real life the opposite of her online persona.
Mobile

Treat your selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.
Web

Creators of WhatsApp attack software face lawsuit from Amnesty International

This week a spyware attack was launched on WhatsApp. Now the Israeli firm linked to that attack is facing a lawsuit from human rights NGO Amnesty International, alleging their software has been used to surveil human rights defenders.
Mobile

New York could dish out fines for texting while crossing the street

Do you text on your phone while crossing the street? The dangers of stepping out in front of a car or bus are obvious, but in New York, offenders could soon face a fine of as much as $250, too.
Social Media

Help wanted: British royal family seeks social media wiz to run its accounts

The British royal family is looking for a social media expert to help it communicate its role and activities to the masses. So if you like the idea of having the Queen as your boss, why not throw your hat in the ring?
Social Media

Millions of Instagram influencers reportedly had private data exposed online

As many as 49 million Instagram influencers have reportedly had their private data exposed in an online database that had no password protection. The database was apparently created by a marketing firm and has been taken offline.