Get your new pair of Nike sneakers using augmented reality in the SNKRS app

nike ar snkrs ooh mock native 1600
Awaiting the release of a new pair of kicks is basically tantamount to awaiting the release of a new movie or album. However, the film and music industries are going to need to step things up if they want to compete with Nike when it comes to drumming up excitement. The shoe brand has partnered with the SNKRS app to reimagine the sneaker drop, and it all depends on augmented reality technology.

On Friday, the company announced that its partner app “can now hide the opportunity to purchase certain coveted sneakers within a select image where the sneakers can only be seen and unlocked by viewing the image via the camera function on SNKRS.” So if you see people pointing their smartphones at random walls throughout your city, you may want to follow suit if you’re looking to be the first to grab the latest sneakers.

Nike is already trying out the technology on its first pair of shoes — the Nike SB Dunk High Pro “Momofuku.”

For the time being, it looks as though this functionality is only available through the iOS app, and Nike warns that you’ll have to have the most recent version of the app in order for it to work. “Go into the Behind The Design post about the Nike SB Dunk High Pro “Momofuku” in the SNKRS feed,” Nike instructs. “Once inside the post, scroll down until you find the gif of the hidden Dunk rotating above the background image.”

If you tap on this gif, you’ll be able to open your camera via the SNKRS app, and point that camera towards either David Chang’s Fuku East Village menu (in person or online), or “any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the U.S.” With a tap of your phone screen, the shoe will instantly pop up, and you’ll be invited to make your purchase. But be warned, you’ll have to act quickly, as the shoe can only be purchased while supplies last.

And with a stunt like this, we can’t imagine the shoes lasting long.

Mobile

From the road to your wrist, see how Android has evolved over the past 10 years

Android started out as just a mobile operating system, but 10 years in it's pretty much everywhere. Check out our round-up of all the different Android variations that have cropped up so far, and what might be coming in the future.
Mobile

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

Apple iPad Pro 11 vs. Samsung Galaxy Tab S4: Which top-tier tablet reigns supreme?

If you're in the market for a new tablet and you want something that can double up as a laptop in a pinch, then you owe it to yourself to check out the 11-inch Apple iPad Pro and the Samsung Galaxy Tab S4. We compare the two here.
Computing

These laptop bags will keep your notebook secure wherever you go

Choosing the right laptop bag is no easy feat -- after all, no one likes to second-guess themselves. Here are some of the best laptop bags on the market, from backpacks to sleeves, so you can get it right the first time around.
Emerging Tech

Here’s all the best gear and gadgetry you can snag for $100 or less

A $100 bill can get you further than you might think -- so long as you know where to look. Check out our picks for the best tech under $100, whether you're in the market for headphones or a virtual-reality headset.
Computing

Oculus VR could upgrade the Rift with a new display in 2019

Oculus could be set to release a new version of its Rift headset in 2019, but it will be more of a modest upgrade than a true sequel. The Rift S, as its purportedly called, will have a new display, and inside-out tracking.
Mobile

Google awarded patent for using eye tracking to detect expressions in VR

Google was awarded a patent that involves using eye tracking to infer facial expressions using machine learning in virtual reality. The tech could help make virtual reality a whole lot more immersive than it already is.
Gaming

Immerse yourself in a new universe with these incredible PSVR games

The PSVR has surpassed expectations and along with it comes an incredible catalog of games. There's plenty of amazing experiences to be had so we've put together a list of the best PSVR games available today.
Virtual Reality

Prototype Valve VR headset leaked: HTC Vive challenger confirmed?

Leaked images revealed that a Valve VR headset is in development, even amid Valve's partnership with HTC for the HTC Vive. Sources confirmed the device, which may be bundled with a Half-Life VR game.
Virtual Reality

Is the Vive Pro better than the original Vive? Our answer might surprise you

HTC Vive vs. Vive Pro, which comes out on top? That's the subject of our latest comparison, which looks at everything from tracking solutions, to controllers, and the brand new headset that could set a new standard for VR.
Gaming

The best HTC Vive games available today

So you’re considering an HTC Vive, but don't know which games to get? Our list of 25 of the best HTC Vive games will help you out, whether you're into rhythm-based gaming, interstellar dogfights, or something else entirely.
Computing

A Google patent shows a way to make VR even more immersive

Virtual reality can be a really immersive experience, but it does sometimes it does have boundaries. Google has addressed this problem by patenting shoes with a flexible region on the bottom.
Virtual Reality

Think virtual reality is just for games? These awesome apps will change your mind

Virtual reality isn't all about gaming. Swim with turtles, paint in 3D, and immerse yourself in some unique experiences the platform has to offer with our curated list of the best VR apps.