A smartass to match your smartphone and smartwatch

Earlier this week, a complete stranger asked me to take off my underwear.

I was at a hotel, preparing for a workout after waking at the coffee-can’t-help-you hour of 5:00 a.m. to test out the newest wearable. This class of product doesn’t wrap around your wrist, however, nor do you wear it on your face or in your sneakers.

“It’s like a personal trainer in your pants,” explained Jake Waxenberg, head of marketing and business development for Athos. His company makes wearable tech in the form of compression shorts fitted with sensors to measure your physical activity. By accurately measuring how your body performs during a workout, Athos can fine tune how you move, lift, spin and more, improving form and honing abilities. Voila: your ass just got smarter.

The shorts were as snug as Kim Kardashian’s jeans.

The shorts work thanks to a pair of sensors over your gluteus maximus and several more on your thighs, which detect electrical impulses created by the contraction of your muscle fibers, a technology called electromyography (EMG). They transmit data to a smartphone app (iPhone only, at least for now) via a Bluetooth transmitter that fits into a pod on the side of your thigh. But those sensors need to be pressed tightly up against the skin to work right, hence I found Dhananja Jayalath, CEO and co-founder of Athos, telling me to drop my drawers before squeezing into a demo pair of his company’s compression shorts.

I complied. (But let’s hope this doesn’t become a regular request.)

The shorts were as snug as Kim Kardashian’s jeans, although any football player or other modern athlete will swear they help performance. Athos does that another way, aggregating information from the sensors in their smartshorts into a smartphone app that shows the body’s major muscle groups and how hard each one is working. This data helps you fine tune your form, showing when you’re cheating by using your quadriceps rather than your hamstrings, or measuring the precise degree to which you favorite your left leg.

The software also compiles an overall score for your personal exertion level, showing precisely how much harder you worked out than the slob next to you in spin class. The shorts are the company’s first product, which it plans to sell for $99 (plus $199 for the Bluetooth transmitter) this fall. The company plans a follow-up shirt in 2015.

Athos is neither the only company in the smart-clothing space nor the first. The most similar company is Hexoskin, a Montreal-based company that already makes a $399 sensor-enabled smartshirt to measure heart rate and breathing and to track your movements. Hexoskin has been selling its shirts since 2012, and was founded way back in 2006, one year before Fitbit. Then there’s newcomer Omsignal, founded in 2011 with plans for virtually the same product, a sensor-enabled shirt that monitors the intensity of your workout, your heart rate, and your breathing.

All of this wearable gear is machine washable — again, just like Kim Kardashian’s jeans.

“This is a new product category,” Hexoskin CEO Pierre-Alexandre Fournier told Digital Trends. “I would say smart watches are still in the watch category, in a way. Retailers have a pretty good idea of how to display a product. For smart clothing it’s different. Stores don’t have a biometric clothing section.”

“Things would be easier” if there were more competition, he said.

Yet some of these smart clothing companies are starting to chafe. Proprietary algorithms separate Athos from the others, Jayalath explained; it’s unclear how much separates Omsignal from Hexoskin. The two companies were former partners — now they share addresses in the same city and courtroom time thanks to an injunction Hexoskin has filed. Just where did Omsignal get its ideas? We’ll see as the court battle plays out.

“It’s like a personal trainer in your pants.”

Meanwhile, bigger companies are getting into this type of wearable tech as well. Ralph Lauren debuted a line of  sensor-enabled smartshirts at this year’s U.S. Open, telling Wired it was the first in a planned product lineup. The sensor tech came from Omsignal. Adidas announced a training shirt first, the miCoach which came out last year. It has sensors woven throughout its fabric and can work with a strap-on heart-rate monitor. You can buy it today, for $62.

The roots of the technology behind Athos stretch back 60 years, Waxenberg told me, although it’s only more recently that high-end clinics and professional sports teams began adopting it. In my experience, the technology proved itself handy immediately. I attempted a few deadlifts and lunges, while Waxenberg held a paired iPhone nearby. In the app, colors flash on muscle groups to indicate intensity, from light blue and green to yellow and red. I was only using light weights, but it was easy to see which muscles were working hardest, and to correct my form when I was relying too heavily on one side of my body or falling back on helper muscles.

A few sets of leg lifts showed another side to the app — we don’t always realize how much strength we have. I felt like I was working up a decent sweat lifting 60 or 70 pounds, but the app barely showed me trying. Over the next few minutes, Waxenberg bumped me up nearly a hundred pounds (thanks for that, buddy). My legs were screaming, and the app showed my exertion level soar.

Carrying a smartphone at the gym may be a culture hurdle for many. I rarely see people using them in the various gyms I visit in NYC, but Athos says a recent survey showed as many as 70 percent of people do keep their phone with them. That survey may show an opportunity for companies like Athos. On the other hand, it may also show that we all need a little separation from our smartgoods.

Not me. This fall, I’m buying a smartass.

The views expressed here are solely those of the author and do not reflect the beliefs of Digital Trends.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Deals

Choosing one of these smart TVs under $300 will make you look like a genius

Buying a good cheap smart TV is easier than ever. To help you out, we've sniffed out a half dozen of the best models out there with prices starting at just $130. We've even thrown in a couple 4K smart TVs, with these UHD models still…
Smart Home

Dear Instant Pot Smart: I love you. Thank you for changing my life

After taking the Instant Pot Smart WiFi Programmable Pressure Cooker for a spin, one long-time product reviewer finds much to love about the device she long coveted, despite that it’s not really that smart.
Product Review

The Brava Oven takes all the thinking out of cooking

Using bulbs to cook food at different light frequencies, the Brava Oven lets even the clueless cook a tasty meal. But your own smart chef doesn’t come cheap.
Outdoors

Need gift ideas? Here’s what to get the skiers and snowboarders in your life

You can't purchase snow, but you can grab your favorite skier or snowboarder some sweet gear this holiday season. We've hand-picked some of the best available that'll wow even the most well-equipped terrain park junkie we know.
Outdoors

Conquer the cold season with the best heated clothing and outdoor apparel

If you're thinking about going outside this winter, heated apparel is a must. Luckily, we've rounded up some of the best heated clothing, whether you're looking for battery-powered gloves or heated insoles.
Deals

Check out the best Green Monday deals for those last-minute gifts

Black Friday and Cyber Monday have come and gone, but that doesn't mean you've missed your chance of finding a great deal. We're talking about Green Monday, of course, and it falls on December 10.
Outdoors

Crush your next workout with the best Fitbit for every activity

Fitbits are amazingly helpful tools for setting fitness goals and tracking progress. However, different activities require different metrics. We've gathered a list of the best Fitbits for running, swimming, biking, and other activities.
Mobile

Google Fit app finally gets a widget, among other new features

Google Fit hasn't received any new features since its redesign. This week, the company is rolling some new tools; users will be able to add a widget to their Android home screen, adjust the intensity of their workouts, and more.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Mobile

New Apple Watch begins saving lives one week after getting EKG feature

The Apple Watch Series 4 was updated almost a week ago with a new feature that allows users to take electrocardiogram tests -- and already it seems like the new feature is saving lives.
Wearables

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.
Wearables

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Home Theater

Common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.