Fitbit drops the price, splashes on the color for spring 2019 lineup

Fitbit has tracked 181 billion hours of heart rate data, 175 trillion steps, and 457 billion minutes of exercise across 90 million devices — giving the company one of the world’s largest databases of biometric data. Yet that’s not how people think of the company, CEO and co-founder James Park told a handful of reporters.

“People have traditionally thought of us as a device company,” Park said. “We really think of our users as being on Fitbit. It’s not just a device, it’s the combination of the device, the data, a smart software platform…” The next generation of Fitbit products, revealed at an event in New York City on March 5 and officially debuting today, aims to push what wearables and health trackers can do even further – and show you that the smartwatch on your wrist is more than just a device.

The spring 2019 Fitbit lineup (now available to order, though they won’t ship until later this spring) includes a new Versa Lite Edition, which is an affordable everyday smartwatch. Then there’s the Inspire and Inspire HR fitness trackers, which are as stylish as they are feature-filled. as well as the Ace 2, a swimproof tracker for kids ages 6 and up that’s meant to foster healthy habits.

Research firm IDC says the wearables market will continue expanding, reaching 189 million units by 2022. Central to that growth is the rise of trackers for kids, which help parents keep tabs on their children’s activity and form healthy habits from early on. One in five kids is obese today; health trackers like the Ace 2 might help change that.

Versa Lite Edition

The Versa Lite Edition targets a new field of user, those who have been intimiated by complex fitness trackers or simply hesitant to spend big bucks on existing products. “We wanted to go after some consumers who have been left out of the market to date,” explained Melanie Chase, vice president of product marketing.

The device tracks heart rate and sleep, as well as female health, automatically detects activity, and is swimproof. It also features a new one-button design for simplified use – all for just $160. Care to compare the Versa and the Apple Watch? The Watch starts at $279.

fitbit versa lite inspire 2019 lineup edition lifestyle blue miki 8247 cropped

What’s notable about the Versa Lite Edition is what it lacks – Lite Edition, remember? It strips out swim lap counting, floor climbing, and music. There’s no onboard GPS, although the device can pair with your smartphone to use its GPS tracker. Finally, the Versa Lite also lacks Wi-Fi. To download apps or updates, it syncs a small portion of the app when the watch syncs to the smartphone. When an app fully downloads, the user receives a notification about the completed download.

The Versa Lite is available in white, lilac, mulberry, and marina blue, and bands come in six colors, including scarlet, charcoal, and sunshine. Hybrid woven bands – half nylon, half cloth — will come soon as well.

Inspire and Inspire HR

The Inspire builds on the Alto line of products, which is being discontinued. It is designed to offer positive reinforcement of behavior and to encourage healthy behavior. And again, it’s an affordable device that targets consumers who may have been intimidated by more expensive devices.

fitbit versa lite inspire 2019 lineup leather story cropped

“The threshold for getting started can feel a little high. I don’t know about you, but I’ve had experiences where I try out that first new gym or first new class, and it can be a little deflating if you’re not good at it,” Chase said.

The $70 Inspire has exercise and sleep tracking, automatic activity detection, and a touchscreen display. It comes in black and sangria colors. The HR adds heart rate tracking and connected GPS functionality, for just $100, and comes in black, lilac, and two-tone black and white. Both devices are swimproof.

Deals

REI drops deals on Garmin Fenix 5 and Vivoactive 3 smartwatches

Garmin's activity trackers offer a lot of advantages for health-conscious individuals and outdoor adventurers, and with spring finally here, now’s a fine time to jump on the smartwatch bandwagon. REI’s Garmin sale is the perfect chance…
Wearables

Tips and tricks to get you started with your new Fitbit Inspire HR

The Inspire HR may be an entry-level fitness tracker in Fitbit's lineup, but the device still has plenty of features to explore. These are our favorite tips and tricks to help you use the Inspire HR to its fullest potential.
Deals

Make some time for the best smartwatch deals for March 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Wearables

Fitbit Versa Lite tips and tricks to get started with your new smartwatch

Got your hands on a Fitbit Versa Lite? The smartwatch may be the pared down version of the more expensive Fitbit Versa, but there's still plenty for you to tweak in the settings. Here are our Fitbit Versa Lite tips and tricks.
Wearables

Garmin adds a splash of spring color to its Instinct hiking smartwatches

Just in time for the spring season, Garmin is refreshing its Instinct GPS smartwatch with a fresh coat of paint that brings three new colors to this outdoors-focused watch that debuted last fall.
Mobile

Apple patent suggests Apple Watch bands could have built-in fitness indicators

Apple may be exploring ways to make Apple Watch bands a little more useful. A new patent has been filed by Apple that suggests Apple Watch bands could eventually have indicators for things like fitness goals.
Wearables

The Tacs Nato-Lens is a watch for those who live life through a camera lens

Not all watches have to be round, or connect to your phone. The Tacs Nato-Lens is a stylish piece of wristwear with a design inspired by classic SLR cameras, making it a geeky timepiece for the camera and watch fan.
Wearables

Fossil made a smartwatch in 2004, and it’s part of a new brand retrospective

Fossil has been making watches for 35 years, and to celebrate the anniversary, it has a new retrospective exhibit complete with the first smartwatch it made — the Wrist Net watch from 2004.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Mobile

Diesel’s denim-inspired smartwatch straps are a casual, colorful must-own

Diesel will release two new versions of the On Full Guard 2.5 smartwatch later this year, with seriously cool, denim-inspired straps in classic Diesel colors. We tried them on at the Baselworld 2019 show.
Wearables

Alpina makes its AlpinerX smartwatch even more attractive with new colors

Alpina has introduced four new colors to its AlpinerX smartwatch range, breaking the usually sporty watch out into a more everyday casual design, and given the tech a slight makeover too.
Mobile

New gold finish makes Frederique Constant’s hybrid smartwatch flashier than ever

Frederique Constant has found considerable success with its luxury hybrid smartwatch, the Hybrid Manufacture, and has launched several new color schemes to help bring it even more attention.
Wearables

Like a car, this watch has dampers on the strap to make it more comfortable

Like a car, this stunning luxury watch has shock absorbing dampers that attach the strap to the case, rather than a more traditional system, to increase comfort. We've worn one, and it really seems to work.
Wearables

Tag Heuer’s Golf Edition smartwatch is a lot more than just a flash of new color

Tag Heuer's Golf Edition Connected Modular 45 smartwatch has a lot more going for it than just a flashy new color scheme. From the titanium body and black PVD coating to the new Golf app, this is a true special edition.