Kate Spade’s smartwatch for women shuns tired old ‘shrink it and pink it’ style

“There’s a viewpoint in the technology space that all you have to do to make a product for women is, ‘shrink it and pink it,” Kate Spade executive vice president and chief marketing officer Mary Beech told Digital Trends, “and we didn’t want to approach it that way.”

The lifestyle brand has announced its first Android Wear smartwatch, the Kate Spade Scallop, and like DKNY recently, it definitely hasn’t followed that lazy, well-trodden path. Instead, it has made beautiful piece of jewelry, that not only complement’s the wearer’s lifestyle, but the rest of the Kate Spade range as well.

The Scallop follows a selection of hybrid smartwatches from Kate Spade, and it’s the wide-range of functionality offered by Android Wear that attracted it to go ahead with the project. Beech continued: “We’re excited about the function. We’ve always approached our products this way. Our first bag was a perfect blend of design and utmost functionality, and so when it came to smartwatches, we wanted a package that fitted her look and lifestyle, and that also helped manage her busy life.”

Iconic design elements, and custom watch faces

At the center of the watch is a 1.9-inch touchscreen with a 390 x 390 pixel resolution, showing Android Wear 2.0, and powered by a Qualcomm Snapdragon 2100 processor. Like other smartwatches, it will deliver notifications from a Bluetooth connected smartphone, run apps, count steps and calories, play music, and allow you to use Google Assistant on your wrist. There are two body colors available — rose gold and yellow gold — along with three different strap styles.

kate spade scallop android wear smartwatch news 1
Julian Chokkattu/Digital Trends
Julian Chokkattu/Digital Trends

Design is an important part of the watch, and it was, “important to make a product that fitted into the Kate Spade range,” Beech said. “When you look at the watch with the screen off, it’s so Kate Spade. The iconic scallop design is on the top ring, there is a spade insignia on the crown, and the metal colors are the current best sellers throughout the rest of the Kate Spade range.”

The bracelet colors and leather from the bands are also shared with other Kate Spade designs, resulting in a cohesive, attractive look.

There are also several custom watches faces. “The animated ones are lots of fun,” Beech told us, describing faces with taxi cabs, falling daisy petals, and winking eyes. They’re also part of Kate Spade’s commitment to giving the watch an up-to-date look, and it will deliver new faces every quarter, with a popular monogram face coming next. In addition to these, the Scallop watch has a Choose Your Look custom watch face. Here, wearers can create a watch face that matches their bag, jewelry, and outfit. “It’s fun, useful, and we’re really excited about it,” Beech enthused. Apart from the watch face updates, in the future the company will look at expanding the range of bands.

Make life easier

True wearables designed for women are still a rarity, with those that fit into the accepted stereotype of glittery and pink being prevalent. This was on the company’s mind during the watch’s development. Beech said, “We didn’t want a new product to be ‘me too.’ Making a smartwatch felt natural, but the older bulkier designs didn’t feel right, so when the tech caught up and allowed us to have the slimmer case we felt it was the right time to bring out a smartwatch.” The idea was to combine features usually seen in multiple devices into one watch.

“Making women’s lives easier is one of our favorite things to do,” said Beech.

The Kate Spade Scallop smartwatch is available to pre-order from January 9, with sales beginning online and in stores on February 5. The two styles with leather straps will cost $295, and the model with the rose gold bracelet strap will be $325.

Home Theater

Crazybaby’s Air 1S true wireless earbuds won’t make you look like a dork

Audio technology company Crazybaby has launched the Air 1S true wireless earbuds, offering considerable connectivity improvements over previous models while retaining the sleek style and supreme comfort.
Product Review

Fitbit injects its Charge 3 fitness tracker with smartwatch features

Fitbit’s new wearable is part fitness tracker, part smartwatch. Building off of the Fitbit Charge 2, the Charge 3 has a sleeker look and more capabilities, for $150. We take a first look at what the Charge 3 has to offer.

Is this proof Google plans to launch a Pixel Watch soon?

From its Pixel smartphones to Google Home, the Google brand is quickly becoming synonymous with high-quality consumer hardware. This year, it looks like Google may branch out a little further by creating its first smartwatch.

Here is our ‘World of Warcraft: Battle for Azeroth’ leveling guide

This 'World of Warcraft: Battle for Azeroth' leveling guide will help you quickly rise from level to the new expansion's maximum of 120. Most of these tips work even for new players who've never touched the game before.

Less glitz, more tech for Michael Kors and its new Access Runway smartwatch

Michael Kors has brought back the Access Runway name it last used in 2016, and this time attached it to a Wear OS smartwatch, complete with new tech, and a cool way of customizing the watch face too.

The time is right to take advantage of these Apple Watch deals for August 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Samsung rebrands Gear app as ‘Galaxy Wearables,’ supports Android 9.0 Pie

Following reports that Samsung Gear owners were experiencing connectivity issues after downloading Android 9.0 Pie, the company released an update to the app. The Samsung Gear app is also now officially known as Galaxy Wearable.

Tag Heuer shoots, scores with new Premier League Wear OS watch face

Tag Heuer has released an exclusive Wear OS watch face for its smartwatches, celebrating its continued association with England's Premier League, ready to deliver all the game updates to your wrist.

Apple AR glasses will launch in 2020, says respected industry analyst

Apple AR glasses may be closer to reality than we thought. Here is everything we know so far about the augmented reality system, including the rumored specifications of Apple's Project Mirrorshades.

Apple considers making its own health-monitoring processors

Apple could be looking at making its own dedicated health tracking processors. These chips are dedicated to health-monitoring features on wearables, and could mean more health tracking features on the next Apple Watch.

This is how Google will improve the quality of Wear OS apps

Google wants to improve the quality of Wear OS apps, and to that end the company has announced that the review process of Wear OS apps for Google Play is now mandatory. Criteria for Wear OS apps include that they work as expected.

Is Google launching an A.I. fitness coach for smartwatches?

Google is reportedly working on a health and well-being coach for Wear OS devices. Known as "Google Coach," the assistant will be able to suggest workouts, meal plans, and more, based on a user's activity.
Emerging Tech

Awesome Tech You Can’t Buy Yet: inflatable backpacks and robotic submarines

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!

Samsung's new Galaxy Watch touts ultra-tough glass, multiday battery life

Samsung has finally introduced a sequel to the Galaxy Gear S3 smartwatch -- called the Samsung Galaxy Watch. The new device features a slick design, Samsung's Tizen operating system, and a heart rate monitor to help you track your fitness.