Misfit's Ray will soon be sold in Apple stores, with exclusive Apple-y colors

misfit ray shine ifa 2016 0001
Misfit, the Fossil-owned fitness tracking and wearable company, doesn’t have any new products to unveil at IFA 2016, the annual Berlin-based consumer electronics show. Rather, the company has announced a plethora of colors and accessories for its 2015 Shine 2.

The Misfit Shine 2 has offered a rose gold or black option since its launch, but you’ll now be able to choose from four new colors, 14 Sport Band options, and four rugged bands in nylon and leather. You can also pop the Shine 2 out of the band and opt for the new Halo Necklace, which comes in three colors. In told, Misfit says there are now 80 ways to wear the Shine 2, though various accessory and color pairings.

There are more than 150 combinations you can choose from for the Ray, thanks to a variety of new color options Misfit unveiled back in July. On top of that, if you walk into an Apple store this fall anywhere in the world, you’ll start seeing the Ray on shelves. It will now be available in “exclusive” Apple-certified colors: rose gold and space grey.

The Ray and Shine 2 are removable devices that can be ported into various types of jewelry, such as pendants or bangles. They’re both water-resistant up to 50 meters, and they can track steps, calories, distance, sleep duration and quality, and of course you will be notified of calls, texts, alarms, and movement reminders. You can also use the two trackers as a “smart button” to play music or as the shutter button for your smartphone’s camera.

The company says Shine 2 accessories will only be available later this year.


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