Black Friday digital sales reached record highs this year

black friday digital sales records deals without stepping foot outside
Black Friday is one of the biggest shopping days of the year. While the day is most commonly associated with 3:00 a.m. doorbusters and packed shopping malls, digital sales have been steadily growing. This year was no exception, as digital sales broke records as more shoppers opted to shop from the comfort of their couch via computers and smartphones.

Adobe Analytics, which measures sales data from the top 100 U.S. web retailers, found that online sales accounted for $7.9 billion during Thanksgiving Day and Black Friday. That marked a 17.9 percent increase from last year. In a sign that mobile shopping is becoming more prevalent than ever, analysts noted that purchases made on smartphones were up by 29 percent this year.

The firm says that it expects Cyber Monday to be the largest digital shopping day in U.S. history. The company is estimating that online sales will rise to $6.6 billion.

In the weeks leading up to the Thanksgiving weekend, retailers invested heavily into improving their online shopping experience. Websites were revamped and delivery systems were improved in an effort to entice shoppers.

Unsurprisingly, consumer electronics were among the most popular items purchased during the sales day. Among gaming consoles, the PlayStation 4 was a particularly strong seller.

The increase in digital sales did lead some to speculate as to whether or not this meant that brick-and-mortar stores would face a decline, but the results are mixed. Adobe has not reported data regarding in-store sales, but analysts did note that fewer cars in parking lots and fewer people actually made purchases in-store.

However, research firm ShopperTrak said that retail traffic fell by less than 1 percent this year. It appears that digital shopping may be growing, but brick-and-mortar stores still have some life left in them.

“There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail,” ShopperTrak’s Brian Fields said. “The fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and when done right, it is profitable.”

Black Friday may have come and gone, but there are still plenty of great deals available if you’re still looking. Beyond that, Cyber Monday is just around the corner, which promises even more savings.


Verizon’s 5G is blazing fast on the Galaxy S10 5G, if you’re on the right block

The Samsung Galaxy S10 5G is finally here, and we went to Chicago to test its 5G connectivity capabilities on Verizon's 5G network. Like with the Moto Z3 and Moto Mod, service is still limited, but it's super fast.

Save hundreds on Nikon and Canon EOS DSLR camera bundles for Memorial Day

Memorial Day is coming and the sales are already starting. If you’re a photographer (or are looking to get into it) and want to grab some new gear, then the ABT Memorial Day sale has some great deals on DSLRs that can save you up to $450.

Best Buy Memorial Day sale: Dyson vacuums, Keurig coffee makers, and more

Best Buy's Memorial Day sale is focusing the majority of its deals on appliances. Washers, dryers, refrigerators, vacuums, and coffee makers are all receiving some pretty substantial price cuts.

Home Depot Memorial Day sale drops prices on grills, tools, and appliances

Though Memorial Day sales traditionally begin the weekend before the actual day itself, Home Depot has already released its discounts. You can save up to 40% on major appliances, grills, and power tools for a limited time.

Walmart Memorial Day sale: 4K TVs, laptops, and Apple iPads get price cuts

The Walmart Memorial Day sale has begun. With some pretty nice savings on Apple iPads, Samsung and Vizio 4K TVs, laptops, and Google Home devices, now is a great time to snag some electronics for cheap.

5G your old phone: HTC’s 5G Hub is now available for pre-order from Sprint

HTC almost made a phone. The HTC 5G Hub runs Android 9 Pie, has a Qualcomm 855 processor with the X50 modem, 4GB of RAM, and an HD touchscreen -- but it's a hot spot designed to connect to 5G networks.

The 15 best tech jobs boast top salaries, high satisfaction, lots of openings

May may be coming to an end, but the bonanza of tech jobs just keeps coming. High paying jobs abound at companies where people love to work. If you’re not satisfied with your current situation or are ready to make a change, this is a…
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Movies & TV

Tired of Netflix? Here's where to find free movies online, legally

We've spent countless hours digging around the web to find the best sites for streaming free movies online. Not only are all of these sites completely free to use, they're also completely legal and trustworthy.
Social Media

A fond farewell to Grumpy Cat, the internet’s most famous feline

We say farewell and fondly remember Grumpy Cat, the internet's famous frowning feline and a genuine sweetheart, who died at the age of seven. Even tempered and tolerant, Grumpy Cat was in real life the opposite of her online persona.

Gmail logs your purchase history, undermining Google’s commitment to privacy

Google has tried to portray itself as privacy-focused. But a new report shows Google tracks many of your online purchases, even if they are bought from a non-Google affiliated store like Amazon.

Whether you want to edit, sign, or append, PDFs, these are the best PDF editors

While there are plenty of PDF editor options online, finding a solution with the tools you need can be tough. Here are the best PDF editors for your editing needs, no matter your budget or operating system.

Creators of WhatsApp attack software face lawsuit from Amnesty International

This week a spyware attack was launched on WhatsApp. Now the Israeli firm linked to that attack is facing a lawsuit from human rights NGO Amnesty International, alleging their software has been used to surveil human rights defenders.