Google confirms imminent launch of ‘buy’ button, set to increase pressure on Amazon

google project zero malwarebytes vulnerability headquarters
Google is on the verge of adding a ‘buy’ button to its mobile search results, the company has confirmed. “There is going to be a buy button, it is actually imminent,” Omid Kordestani, Google’s chief business officer, said at Re/code’s Code conference on Wednesday.

The Mountain View company hopes the one-click buy button will help keep Web shoppers on its pages for longer, and deter them from heading off to a third-party e-commerce site to complete a purchase or search out more products.

Google is believed to have spent time seeking permission from sellers to include the buy button alongside paid-ad search returns for their products. The move looks set to upset sites like Amazon as consumers will be able to order an item direct from a third-party merchant while remaining on Google’s site.

When reports first surfaced late last year about Google’s interest in such a buy button, the Web giant was reportedly facing challenges persuading sellers to go with the plan. While some were said to be enthusiastic about the idea, others cautioned that it might result in a loss of control over the image they present to online shoppers. With the buy button now confirmed, it looks as if Google has managed to satisfy enough businesses as to the merits of the idea, though the company will continue with efforts to bring even more sellers on board.

According to earlier reports, Google’s plan does not involve organizing a shipping network or holding an inventory of goods. It’s simply a way for Google to enable faster shopping while holding users on its pages for longer, hopefully resulting in more eyeballs and clicks for its lucrative ad business.

It’s believed that among Google’s myriad of services, it’s the product-search category that generates the most revenue for the company via ads. But data from Forrester Research indicates that more and more online shoppers are beginning their product search on Amazon instead of using a search engine, a trend that Google hopes to change with its new buy button.

With the company’s annual I/O bash kicking off in San Francisco on Thursday, we expect to hear more about its new buy button before the week’s out.


Privacy-focused DuckDuckGo added to Chrome as a default search option

DuckDuckGo is now listed as a default search option on Google’s popular Chrome browser. The privacy-focused search engine was added this week as part of the browser's latest update.

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Tired of paying a monthly fee for Word? The best Microsoft Office alternatives

Looking for a competent word processor that isn't Microsoft Word? Thankfully, the best alternatives to Microsoft Office offer robust features, expansive compatibility, and an all-too-familiar aesthetic. Here are our favorites.

Happy 30th, World Wide Web. Here’s how you changed the world, for good and bad

Thirty years ago, Tim Berners-Lee proposed the basics of the World Wide Web to the European Organization for Nuclear Research. Here's how the web has changed the world, and how the world may soon change the web.

Hey Google, why did you kill off Allo, your best messaging app in years?

Allo, Google's messaging app, has shut down. I convinced my closest friends and family to switch to the app two-and-a-half years ago when it debuted, and we've been using it since. With its death, I'm feeling pain and sadness.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Movies & TV

No TV? No problem. Here's how to watch the Final Four online

Whether you want to watch the Big Dance on your phone or on your smart TV, we have the lowdown on the ways to watch all the March Madness you can handle. Grab your foam finger and some nachos.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.

Netgear’s new Nighthawk Pro Gaming router keeps you connected at a nice price

Netgear's latest router expands its Nighthawk range with a $200 entry. It's still fast and helps reduce lag in gaming, but it does it at the lowest price of a Nighthawk Pro Gaming router yet.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.

How to easily record your laptop screen with apps you already have

Learning how to record your computer screen shouldn't be a challenge. Lucky for you, our comprehensive guide lays out how to do so using a host of methods, including both free and premium utilities, in both MacOS and Windows 10.