Yahoo News gets redesigned into a personalized news reader – will it make you care?

yahooRegardless of its fumbles, Yahoo is a news and content powerhouse, and that’s what new CEO Marissa Mayer wants to focus on. Recent high-profile acquisitions including Tumblr and Summly, along with ad tech start-ups, have shown Yahoo’s renewed interest in its news and content service, as well as the site’s focus on freshening up its old school approach. In its  Thursday’s announcement, Yahoo added a major redesign and a news reader service to its list of recent changes and additions.

Yahoo News now features major personalization efforts – a far cry from content-driven sites like The Huffington Post and Buzzfeed. It’s likely that this is thanks to the integration of Summly’s technology – note that it’s powered by SRI, which Summly licensed. Of course, with this type of customization come risks: It means that the type of content you’ll read on Yahoo is up to Yahoo’s technology and the algorithms it has built. So if you give it a shot and feel like it’s just not right and you’re not finding stories you like, you might bail fast and never look back. At the same time, user-curated reading services have been taking off, and no one can blame Yahoo for implementing the idea as well. 

yahoo news personalized

Yahoo is trying really hard to find a niche that just might not be overshadowed by Google, Facebook, and Twitter. While these platforms are actually technically content aggregators, the reading experience isn’t personalized and that’s where Yahoo’s competitive advantage lies (for now). And if you look at Yahoo News from a mobile strategy perspective – since it has its own app available in the app stores – Yahoo is actually taking on Flipboard, Pulse, Zite and other content apps.

Will the strategy succeed? Not everyone wants to be reading Yahoo-only news, and fortunately Yahoo has plenty of syndication partnerships to boot, so that’s a benefit to this new effort. There is variety: Not only are you reading reports from Yahoo staffers, but that includes partners like ABC News, and Digital Trends as well. The only problem is whether readers are loyal to the Yahoo brand – it’s tough to say, at this point. Yahoo has a big hole to dig itself out of first, although you can’t say the brand isn’t trying to line itself up with Internet trends – case in point: Including a GIF in its announcement of the new redesign. Way to work that Tumblr buy, Yahoo (where the post came from, in fact). 

The new design hasn’t rolled out yet, not that you’d really even be able to tell by looking at Yahoo News anyway (since the design itself remains unchanged), but Yahoo says that the update will roll out “over the next couple of days in the United States.

Emerging Tech

A.I.-generated text is supercharging fake news. This is how we fight back

A new A.I. tool is reportedly able to spot passages of text written by algorithm. Here's why similar systems might prove essential in a world of fake news created by smart machines.
Movies & TV

The best new podcasts to listen to on your daily commute

Feel like you’re drowning in podcasts? In this weekly series we’ll help you pick out the best from the rest of the new and returning shows. This week’s picks include a call to arms for creativity, an infamous baggie of crack, and…
Movies & TV

Netflix confirms it won’t be a part of Apple’s new video-streaming service

Netflix has confirmed that subscribers to Apple's new video streaming service won't have the option to view Netflix content on it. Apple is set to unveil its new TV service next week.
Movies & TV

The best new movie trailers: Aliens, Avengers: Endgame, Charlie Says, and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for Avengers: Endgame, Aladdin, Charlie Says, Doom: Annihilation, and more.

Edit, sign, append, and save with six of the best PDF editors

Though there are plenty of PDF editors to be had online, finding a solution with the tools you need can be tough. Here are the best PDF editors for your editing needs, no matter your budget or operating system.

Firefox 66 is here and it will soon block irritating autoplay videos

Do web advertisements have you frustrated? Mozilla is here to help. The latest version of the browser will soon block autoplaying videos by default and will also help make web page scrolling smoother.

Patreon is having another go at changing the way it charges creators

Patreon messed up pretty badly the last time it tried to change its payment system. Now it's having another go, though this time the changes mainly affect future sign-ups rather than its current community of creators.
Movies & TV

No TV? No problem. Here's how to watch the Final Four online

Whether you want to watch the Big Dance on your phone or on your smart TV, we have the lowdown on all the ways to watch March Madness you can handle. Grab your foam finger and some nachos.

Pinning websites to your taskbar is as easy as following these quick steps

Would you like to know how to pin a website to the taskbar in Windows 10 in order to use browser links like apps? Whichever browser you're using, it's easier than you might think. Here's how to get it done.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. But with so many subreddits to choose from, exploring them can be overwhelming. Here are some of the best subreddits to get you started.

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.

Don’t be fooled! Study exposes most popular phishing email subject lines

Phishing emails are on the rise and a new study out by the cybersecurity company Barracuda has exposed some of the most common phishing email subject lines used to exploit businesses. 

How much!? British Airways glitch results in $4.2M quote for family vacation

Website errors sometimes cause flight prices to display at way below the correct price. But British Airways recently experienced the opposite issue when it tried to charge a family more than $4 million for a vacation in Mexico.

Want to save a webpage as a PDF? Just follow these steps

Need to quickly save and share a webpage? The best way is to learn how to save a webpage as a PDF file, as they're fully featured and can handle images and text with ease. Here's how.