Skip to main content

Why pop culture’s zombie fixation is really the Internet’s fault

the internet of zombies
Image used with permission by copyright holder
Want to know why you see zombie movies, TV series, and books everywhere you look? Once again, it’s the Internet’s fault.

Our collective fears mirror our media. Back when the media were mass, so was our world’s threatened end: Hydrogen bombs would rain upon us and we’d all go together when we go, as Tom Lehrer used to sing. You can’t get much more “top down” than a nuclear holocaust delivered by intercontinental missiles.

But now we have the Internet, so our nightmares are bottom up and peer-to-peer: the zombie apocalypse, the killer virus apocalypse, or the two of them together. But even if we never meet an army of lumbering undead in real life, society’s fascination with a viral apocalypse can teach us a lot about how we use – and abuse – the Internet.

The nightmare Net

Viruses and zombies propagate the way the Internet does: person to person, fanning out until they reach millions. The Internet was initially created to enable researchers to share good information, so naturally, the apocalyptic version of it shares wrong, harmful information. It plays into our temptation to propagate powerfully bad ideas to every other brain within shouting distance. Except now, billions of brains are within shouting distance. Or biting distance.

The Internet’s weakness is perfectly capable of co-existing with its greatest strengths.

This is the nightmare version of the Net. The dream of the Internet (and also its dominant realization) is to enable people to connect with one another to become more fully human. In our nightmares, dehumanization spreads through a dehumanized engagement— a sneeze, the grasping of a public handrail, the chomp of a zombie.

Our dominant systems have always given us our dominant fears. For early Christians, the dream was to be possessed by the spirit of Jesus, and the nightmare was to be possessed by Satan. For the Cold War the dream was a balance of power — of madness — and the fear was an unbalanced flight of missiles. For the Internet, the dream is peer-to-peer engagement, so the nightmare is peer-to-peer infection. Systemic weaknesses give rise to pervasive, recurrent fears.

But there is a difference. The Cold War couldn’t proceed if its systemic weaknesses were exploited, because civilization would be reduced to rubble. But the Internet shambles forward relentlessly even as its weakness is systematically exploited. There are viruses of all sorts all over the Net, and yet the Net thrives.

Living with infection

Many of the Net’s viral infections are healthy: memes, political ideas spread via hashtags, clever and even inspiring videos. But some of the viral manifestations are malignant. Botnets take over computers that then further spread botnets. Nude photos from hacked phones propagate like STDs. Crowds of online bullies chase people to their real-world homes. Most recently, Microsoft’s Tay twitterbot got successfully trolled and turned into foul-mouthed, women-hating, racist, anti-semitic Nazi in 24 hours. The Internet’s weakness is perfectly capable of co-existing with its greatest strengths.

But we should take some hope from the prevalence of these infections, because they acknowledge how profoundly the Internet is challenging our old institutions. We had grown accustomed to top-down power structures. The more important the decision, the less likely that it was in our hands. We watched what Big Media showed us, read what they published, and listened to what they played for us. The thought that our own work could be passed around, hand to hand, link to link, until the entire world could read it, see it, or hear it … that was not a sensible thought. Until the Internet.

We love our new freedom — how else to explain the explosion of creativity the Net has engendered? But we also fear it. So we imagine the worst possible outcomes of our new peer-to-peer medium: deadly viruses and zombies. Zombies are the new stage before Acceptance in Kübler-Ross’s chart of grief.

Perhaps we will soon come to grips with the momentous fact that we are changing the world person to person, mostly, for the better because unlike viruses and the undead, we have functioning brains and hearts, and intelligence and empathy are more viral than any meme.

David-shorensteinDavid Weinberger writes about the effect of technology on ideas. He is the author of Small Pieces Loosely Joined and Everything Is Miscellaneous, and is the co-author of The Cluetrain Manifesto. His most recent book, Too Big to Know, about the Internet’s effect on how and what we know.

Dr. Weinberger is a senior researcher at the Berkman Center. He has been a philosophy professor, journalist, strategic marketing consultant to high tech companies, Internet entrepreneur, advisor to several presidential campaigns, and a Franklin Fellow at the US State Department. He was for four years the co-director of the Harvard Library Innovation Lab, focusing on the future of libraries.

Editors' Recommendations

David Weinberger
Dr. Weinberger is a senior researcher at the Berkman Center. He has been a philosophy professor, journalist, strategic…
How to find archived emails in Gmail and return them to your inbox
A smartphone sitting on a wooden table, showing the Gmail app's inbox on its screen.

If you’re looking to clean up your Gmail inbox, but you don’t want to delete anything permanently, then choosing the archive option is your best bet. Whenever you archive an email, it is removed from your inbox folder while still remaining accessible. Here’s how to access any emails you have archived previously, as well as how to move such messages back to your regular inbox for fast access.

Read more
Samsung Spring Sale: Save on monitors, phones, TVs, and more
Samsung Galaxy S24 Ultra in Titanium Gray with S Pen on back.

Samsung, one of the most trusted brands in the electronics industry, has rolled out monitor deals, phone deals, TV deals, and price cuts for other types of devices in the Samsung Spring Sale. While it's going to run until March 10, it's highly recommended that you finish your shopping as soon as you can because for some of the popular offers, there's a chance that their stocks run out quickly. To help you make a quick decision, we've highlighted our favorite bargains below, but feel free to look at everything that's available in the ongoing sale -- just do it fast to make sure that you don't miss out on the savings.

What to buy in the Samsung Spring Sale

Read more
Is there a Walmart Plus free trial? Get a month of free delivery
Walmart logo.

Take a moment and think about how often you shop at your local Walmart. Is it weekly? Daily? If either of those is the case, it might be time to upgrade your shopping experience. The Walmart Plus free trial is your chance to check out what the retail giant has to offer. Walmart Plus is basically Amazon Prime for Walmart. You get free shipping on most orders, early access to deals and new product drops (like PS5 restocks), the best grocery delivery, and more. If Walmart is your go-to option for the best smart home devices or the best tech products in general, you should get a membership. If you want to test out the service, you can sign up for a free trial. We have all the information you need right here.
Is there a Walmart Plus free trial?
There is a Walmart Plus free trial available, and it’s one of the best free trials we’ve seen in terms of how many great features and conveniences you’re able to access. This is really a reflection of how great the Walmart Plus service is, as the Walmart Plus free trial is essentially a 30-day experience of what it would be like to be a paid Walmart Plus subscriber. A Walmart Plus membership can help you save over $1,300 per year, so taking advantage of the 30-day free trial is a great way to get in there and see what those savings will look like. And if grocery delivery is what you're really after, an alternative you might consider is the Instacart free trial -- they have more than one program to try!

As part of a Walmart Plus free trial, you’ll get free shipping with no minimum order, so even small orders will qualify for free shipping. You’ll get fresh groceries and more with no delivery fees, and all at the same low in-store prices Walmart shoppers are used to. Walmart Plus members, and Walmart Plus free trial members, get exclusive access to special promotions and events, as well as a savings of up to 10 cents per gallon on fuel. A new addition to the perks of being a Walmart Plus member is free access to Paramount Plus, a top-notch streaming service with more than 40,000 TV episodes and movies. All of this is accessible for 30 days through a Walmart Plus free trial, and once those 30 days are up, Walmart Plus is just $8.17 per month or $98 annually.

Read more