Tesla claims the Model 3 had the ‘biggest one-week launch of any product ever’

By Andrew Hard April 7, 2016

Tesla Model 3 — Image used with permission by copyright holder

Ahead of the Tesla Model 3’s launch on March 31, everyone knew the $35,000, 215-mile electric sedan would be popular. Just how popular we didn’t know however, and one week removed from the vehicle’s unveiling, the car’s popularity has blown expectations completely out of the water.

In just seven days, Tesla has received more than 325,000 pre-orders for the Model 3, totaling a whopping $14 billion in implied future sales and prompting the company to upgrade its factory in Fremont, California. It’s important to note that buyers only needed to plunk down $1,000 to reserve their car, but that hasn’t stopped Tesla from calling the unveiling “the single biggest one-week launch of any product ever.”

The iPhone 4S and Sony Playstation 4 may have something to say about that, but to Tesla’s credit, the automaker doesn’t pay for huge ads in Times Square or shell out for celebrity endorsements, making the electric hype machine all the more impressive.

“This has been a true grassroots effort driven by the passion of the Tesla team that’s worked so hard to get to this point and our current and future customers who believe so strongly in what we are trying to achieve,” said the company. “Most importantly, we are all taking a huge step towards a better future by accelerating the transition to sustainable transportation.”

In a scene that likely gave retail employees Black Friday flashbacks, EV fans literally camped overnight outside Tesla stores to reserve their Model 3. Most walked away with an estimated delivery date and a fun story to tell, but brand CEO Elon Musk is hoping to give them a “token of appreciation” for their support. We don’t know what the would-be campers will receive yet, but given its source, don’t be too surprised if there’s a slight delay.

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