“I was itching, like a crackhead, because I could not use my phone.” That’s how one college student described an attempt to go 24 hours without accessing any sort of electronic media. The student was one of a 1,000 college students who, as part of an international study, were voluntarily attempting to abstain from media for a full day and then record their experiences.
The trial was conducted by the University of Maryland’s International Center for Media & the Public Affairs (ICMPA) and the Salzburg Academy on Media & Global Change. Researchers looked at students on five continents in countries that included Chile, Uganda, the U.K., the U.S.A., China, Lebanon, Argentina, Mexico and Slovakia. What they found is basically this: if you’re under the age of 25, anywhere in the world, you’re likely addicted to some form of media, whether it be Facebook, a smartphone, TV or instant messaging.
While media addiction may not be a clinical diagnosis (yet), the language used by the media-deprived students clearly suggested no small measure of physical dependency. A student in the U.K. confessed, “Media is my drug; without it I was lost. How could I survive 24 hours without it?” A student in China wrote, “I sat in my bed and stared blankly. I had nothing to do.” A student in Mexico reflected, “It was an unpleasant surprise to realize that I am in a state of constant distraction, as if my real life and my virtual life were coexisting in different planes, but in equal time.”
The study found that a majority of students in every country simply were not able to go without media for 24 hours; many gave in to their habit by checking their phones or their e-mail.
Two major sources of addiction for the students were Facebook and mobile phones. “It was amazing to me though how easily programmed my fingers were to instantly start typing “f-a-c-e” in the search bar. It’s now muscle memory, or instinctual, to log into Facebook as the first step of Internet browsing,” admitted a student in the U.S. A student in China recalled, “I would feel irritable, tense, restless and anxious when I could not use my mobile phone. When I couldn’t communicate with my friends, I felt so lonely, as if I was in a small cage in a solitary island.”
As students pushed through their media-less days, a minority were able to cope by engaging in more face-to-face exchanges with friends and family. “I interacted with my parents more than the usual. I fully heard what they said to me without being distracted with my BlackBerry. I helped to cook and even to wash the dishes,” one student in Mexico reported.
I'm a student at the Art Institute of TN-Nashville studying Photography for photojournalism. With most art schools it is nearly impossible to escape the requirements of using media. Despite that unfortunate detail, I am an advocate for independence from technology. I abhor the physical and emotional solitude that I see everyday because of social isolation within all generations. It is truly horrifying to see such displays of disrespect towards each other due to the fact that we have the ability to build our own world around us, inevitably making our life just a live version of the popular Simms game.
@ Alex: It is strongly detrimental in today's society to have official data when trying to reach a population of people who can't hear, see, or live beyond their various forms of gadgetry. Cell Phone's & nowadays Smart Phones are acting as a proverbial umbilical cord to the world for most users.
More importantly, the surest way to get even the slightest attention from these cell phone driven zombies, is to reach through the thing they are unknowingly addicted to. What most people don't realize is that thinking on their own vanished the day they got their IPhones, Motorola Droids, or HTCs. Anything less than NUMBERS, PERCENTAGES, EYE CATCHING CHARTS, or CAREFULLY STRUCTURED WORD PRASES (in all caps lol) and you pretty much have no audience. I would just like to say THANK YOU to the ICMPA for doing all of this research which I am more than excited to share with my institution and peers.
They had to do a study to figure this out? Thanks, Capt. Obvious.
First off, i want to start by saying that its hilarious i had to have either a facebook account made or an account on this site to post a comment, comment boards should always allow for guest comments. secondly well what do you guys think. thats exactly why this type of technology was strongly developed, its a great way to separate humans where we connect the most and thats our minds. "When I couldn’t communicate with my friends, I felt so lonely, " I mean. . . no one else is thinking WTF! What have we allow ourselves to become. other then blind fools.