Skip to main content

Hyperloop company gets a new name and millions in fresh investment

hyperloop one lawsuit
Image used with permission by copyright holder
Hyperloop Technologies is no more. But don’t panic, it hasn’t closed down or given up on its ambitious project to develop a fully operational tube-based super-fast transportation system. It’s simply changed its name, a welcome move that’ll help us to better differentiate the company from rival firm Hyperloop Transportation Technologies (HTT).

The new name? Hyperloop One, chosen because, as CEO Rob Lloyd explained at an event Tuesday afternoon announcing the change, “We believe this is the one company that can deliver Hyperloop first.” Hopefully HTT won’t hit back with a new name of its own like “Hyperloop the other One.”

The news comes the day before Hyperloop One’s first public “propulsion open-air test” in North Las Vegas, which is set to give those outside the project their first good look at the company’s electromagnetic propulsion system. HTT, in contrast, is developing propulsion technology using passive magnetic levitation.

Hyperloop One’s announcement also included the big news that the company has raised a useful $80 million in venture capital funding, and also formed key partnerships with a number of engineering and transportation companies, all of whom hope to make Elon Musk’s dream of a breathtakingly fast transportation system a reality.

Not up to speed with the Hyperloop? Put simply, it plans to use pods to carry passengers and cargo cross-country through tubes at speeds of more than 700 mph. But before we get too excited, keep in mind that this is a massively bold project that may not end up even leaving the station. Obstacles include creating the actual technology, as well as building a financially viable system.

The initial plan was to connect LA to San Francisco, with a Hyperloop journey expected to take just 35 minutes, a huge reduction in journey time over the current six-hour car ride. However, bureaucratic obstacles in the U.S. mean Hyperloop One is considering either Europe or Singapore for its first fully operational system, while HTT is focusing on Asia or the Middle East. Testing, however, will take place in the U.S., with both companies set to use special tracks for trial runs of their respective technologies.

The idea for Hyperloop came to SpaceX and Tesla CEO Elon Musk after he felt underwhelmed by California’s seemingly unambitious plan for a conventional high-speed rail system. Musk decided to pass development of the project to other companies – Hyperloop One and HTT are the main players – while his SpaceX team focuses on marketing the project and encouraging other interested firms to take it forward.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Digital Trends’ Top Tech of CES 2023 Awards
Best of CES 2023 Awards Our Top Tech from the Show Feature

Let there be no doubt: CES isn’t just alive in 2023; it’s thriving. Take one glance at the taxi gridlock outside the Las Vegas Convention Center and it’s evident that two quiet COVID years didn’t kill the world’s desire for an overcrowded in-person tech extravaganza -- they just built up a ravenous demand.

From VR to AI, eVTOLs and QD-OLED, the acronyms were flying and fresh technologies populated every corner of the show floor, and even the parking lot. So naturally, we poked, prodded, and tried on everything we could. They weren’t all revolutionary. But they didn’t have to be. We’ve watched enough waves of “game-changing” technologies that never quite arrive to know that sometimes it’s the little tweaks that really count.

Read more
Digital Trends’ Tech For Change CES 2023 Awards
Digital Trends CES 2023 Tech For Change Award Winners Feature

CES is more than just a neon-drenched show-and-tell session for the world’s biggest tech manufacturers. More and more, it’s also a place where companies showcase innovations that could truly make the world a better place — and at CES 2023, this type of tech was on full display. We saw everything from accessibility-minded PS5 controllers to pedal-powered smart desks. But of all the amazing innovations on display this year, these three impressed us the most:

Samsung's Relumino Mode
Across the globe, roughly 300 million people suffer from moderate to severe vision loss, and generally speaking, most TVs don’t take that into account. So in an effort to make television more accessible and enjoyable for those millions of people suffering from impaired vision, Samsung is adding a new picture mode to many of its new TVs.
[CES 2023] Relumino Mode: Innovation for every need | Samsung
Relumino Mode, as it’s called, works by adding a bunch of different visual filters to the picture simultaneously. Outlines of people and objects on screen are highlighted, the contrast and brightness of the overall picture are cranked up, and extra sharpness is applied to everything. The resulting video would likely look strange to people with normal vision, but for folks with low vision, it should look clearer and closer to "normal" than it otherwise would.
Excitingly, since Relumino Mode is ultimately just a clever software trick, this technology could theoretically be pushed out via a software update and installed on millions of existing Samsung TVs -- not just new and recently purchased ones.

Read more
AI turned Breaking Bad into an anime — and it’s terrifying
Split image of Breaking Bad anime characters.

These days, it seems like there's nothing AI programs can't do. Thanks to advancements in artificial intelligence, deepfakes have done digital "face-offs" with Hollywood celebrities in films and TV shows, VFX artists can de-age actors almost instantly, and ChatGPT has learned how to write big-budget screenplays in the blink of an eye. Pretty soon, AI will probably decide who wins at the Oscars.

Within the past year, AI has also been used to generate beautiful works of art in seconds, creating a viral new trend and causing a boon for fan artists everywhere. TikTok user @cyborgism recently broke the internet by posting a clip featuring many AI-generated pictures of Breaking Bad. The theme here is that the characters are depicted as anime characters straight out of the 1980s, and the result is concerning to say the least. Depending on your viewpoint, Breaking Bad AI (my unofficial name for it) shows how technology can either threaten the integrity of original works of art or nurture artistic expression.
What if AI created Breaking Bad as a 1980s anime?
Playing over Metro Boomin's rap remix of the famous "I am the one who knocks" monologue, the video features images of the cast that range from shockingly realistic to full-on exaggerated. The clip currently has over 65,000 likes on TikTok alone, and many other users have shared their thoughts on the art. One user wrote, "Regardless of the repercussions on the entertainment industry, I can't wait for AI to be advanced enough to animate the whole show like this."

Read more