Uploaded to the official HBO YouTube account earlier today, the premium television channel has successfully encapsulated what it’s like for teenagers to watch sexual or vulgar content while their parents are in the living room, perhaps sitting next to them on the couch. Developed by creative media ad agency SS+K in combination with O Positive Films, the seven different spots depict a couple of average American teenagers watching shows such as Game of Thrones, Curb Your Enthusiasm, Girls, True Blood and True Detective.
Your Body, Your Choice (Girls)
Attempting to send the younger generation running to their iPads and other mobile devices to watch HBO GO, the cringe-worthy spots have the parents chiming in with commentary about sexual activity, sexual orientation and general relationships as well as confused questions about who each person is in Game of Thrones. For instance, during an adultery scene in True Detective, the Dad in the commercial chimes in about how he was faithful to the teenage boy’s mother, but continues to recount about all the opportunities he had to cheat on his wife during his lifetime.
Faithful Dad (True Detective)
At the end of each commercial, a voiceover line states “HBO GO. The best of HBO on all your favorite devices. Far, far away from your parents,” and the line “Might be a good time for HBO GO,” appears on the screen. While the commercials are definitely directed at the embarrassment that a millennial may feel, it could also play in the opposite direction for young parents that want to keep adult content away from the eyes and ears of their children.
Check out the rest of the collection of commercials below: