For big deals on big screens, wait until after the Super Bowl

Superbowl TV Buying Guide Get the right TV the first time
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It’s Super Bowl time again. Deflategate has, well … deflated. And now your attention is fixed on a new TV. It’s ok. Blame it on your DNA … and all the ads on TV.

Those ads may be cheesier than a 20-inch platter of nachos, but this really is a killer time to buy a new TV. Prices are lower than ever before, and the premium models look like they may finally be within reach. There’s just one thing: While the Super Bowl is a great occasion to get a new TV, the really killer deals often happen after the game is done.

Look, if you’re heart’s set on watching the game on a big, brand new set, then skip to the next page for our list of the best Super Bowl XLIX deals we could find this year. (Then go get yourself big piece of flatscreen awesome). But if you’re willing to wait, you could end up saving enough money to buy a bathtub-sized order of Buffalo wings. Here’s why.

Out with the old, in with the sale

Unlike new cars, which see new models coming out months before the new year, new TVs come out around April. Still, just like that Cadillac dealership on the edge of town, electronics dealers have to clear out the old to make way for the new. This usually motivates even the most stubborn of salesmen, who are now more likely to negotiate a deal.

Electronics dealers have to clear out the old to make way for the new.

Of course, salesman can only haggle on the price of a name-brand TV with a manufacturer’s blessing (thanks to something called Unilateral Pricing Policy, or UPP). But this is the time of year that manufacturers are willing to give — they need merchants to have a place for all the fancy new TVs they’ll be shipping in a few months. So, whether you’re after a middle-of the road 1080p TV, or a top-of-the line 4K UHD TV, the deals will be on.

Before, or after the Bowl: By the numbers

Internet deal aggregator Fatwallet claims that, on average, buyers can save up to 20 percent on a TV when purchased in the week leading up to the big game. As a more tangible number, Amazon is promoting select Samsung TVs right now for 35 percent off MSRP.

Best Buy
Best Buy

However, Fatwallet also claims that waiting until after the gridiron battle royale can serve up an extra 10 percent on top of Super Bowl sale prices, averaging 30 percent off previous pricing. That leaves you with a decision to make: Is it worth waiting for your reward to save some green?

Everybody loves a bundle

In addition to clearing out TVs, dealers are also looking to get rid of other stale merchandise hogging up shelf space. That means sound bars, Blu-ray players, and even compact home theater systems are up for grabs at killer deals, sometimes bundled together with TV purchases. Many of the new models that will arrive in the next few months are simply modest upgrades from 2014, so you’re not missing out on much innovation there. Some stores may even be throwing in merchandise for free, so if you aren’t already skimming ads, it’s time to start.

If you are going to wait, be prepared to pounce.

Fatwallet also claims there’s a good chance sales on streaming devices will get more tempting after the game. So even if you’re not looking for a new TV, you might want to keep your eyes peeled for some sexy accessories to add to your home theater once the final seconds tick by.

Black Friday sucks

The only other deal that can hold a candle to a Super Bowl TV deal is a Black Friday deal. The two events trade blows when it comes to which comes out on top as deal-buster of the year. But let’s face it, nobody wants to go out in the frigid cold the day after Thanksgiving and wait in a frenzied line of unscrupulous shoppers, absconding human decency and holding department store domination above morality. And shopping online often ends in frustration as deals commonly slip through your fingers thanks to Black Friday’s bigger spot on the marquee. Finally, Black Friday deals often don’t offer deals on top models.

Advantage: Super Bowl.

A word of warning

The premise behind waiting out the Super Bowl sales for something better is based on retailers’ urgency to clear out merchandise, so you can count on store stock to dwindle quickly once the prices drop. So, if you are going to wait, be prepared to pounce.

Next page: Show me the deals

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