Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Sony debuts the Bravia 9, its brightest 4K TV ever, alongside new 2024 models

2024 Sony Bravia 9.

It’s a new era for Sony. The company, once famous for its horrible product names that more closely resembled serial numbers, has finally landed on a simple naming convention. Take its new 2024 TVs, for instance. Every new model is now called “Bravia,” with a single digit to denote where it stands in the lineup.

The simplified naming convention also applies to the company’s 2024 soundbar lineup, with the hope that buyers will want to pair their new Bravia TV with a matching new Bravia Theater soundbar.

Sony 2024 TV Lineup Revealed | Sony Changed EVERYTHING

The newest 2024 flagship TV is the Bravia 9, a 4K mini-LED model that joins the existing QD-OLED A95K and 8K mini-LED Z9K as the company’s very best TVs. Other new models include the Bravia 8, Bravia 7, and Bravia 3.

As with the flagships, Sony’s premium and mid-tier offerings will, for now, be a combination of existing models and the new Bravia-named TVs. Eventually, however, it will be an all-Bravia world.

Sony says select new models are available for preorder starting April 17, but no time frame for deliveries was offered.

The names may be new, but these TVs are effectively the next generation of previous Sony models. All of the new Bravia TV models include a Google TV interface with Google Assistant, access to the Sony Pictures Core app, and support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X. Plus, there’s also Sony’s Game Menu and PlayStation 5-exclusive technologies like Auto HDR Tone Mapping and Auto Genre Picture Mode. All of the new Bravia models have Chromecast built-in, Apple Air Play 2, and Apple Home Kit support.

At Sony’s launch event for the new TVs, Amazon Prime Video’s vice president of technology, B.A. Winston, was on hand to announce that the Bravia 7, 8, and 9 models will be among the first to offer the Prime Video Calibrated mode. Similar to the existing Netflix Calibrated Mode, it will automatically adjust picture settings based on the content being viewed, including live sports, marking the first time an automatic calibration mode has been applied to this type of content.

Here’s how the lineup breaks down.

2024 Sony Bravia 9 (mini-LED)

2024 Sony Bravia 9 4K mini-LED TV.
  • 85-inch, $5,500
  • 75-inch, $4,000
  • 65-inch, $3,300

Sony’s newest flagship 4K TV goes head to head with its previous flagship — the QD-OLED A95K. Technically, the two live side by side in Sony’s 2024 lineup, but the Bravia 9 uses its thousands of quantum dot-enhanced mini-LEDs — controlled by its XR Backlight Master Drive — to deliver a far brighter image: up to 4,000 nits. Sony has kept its XR Processor as the brains controlling overall picture quality.

A backlight comparison between a Samsung flagship TV and the Sony Bravia 9.
The backlight on a competitor’s flagship model (left) compared to the Sony Bravia 9. Simon Cohen / Digital Trends

Sony says the Bravia 9 has approximately 325% more dimming zones and is approximately 50% brighter than its predecessor, the 2023 X95L – a TV that our reviewer claimed was the best LCD TV he’d ever seen at the time. However, at $5,500 for the 85-inch model, you’ll pay dearly for the Bravia 9’s improved performance — that’s $1,000 more than the 85-inch X95L’s debut pricing.

The Bravia 9’s panel also promises better off-angle viewing via X-Wide Angle technology and incorporates X-Anti Reflection to reduce screen glare.

HDMI 2.1 is fully supported on the Bravia 9, with 4K/120, variable refresh rate (VRR), auto low latency mode (ALLM), and Source-based Tone Mapping (SBTM), and it’s future-proofed for OTA TV with a built-in ATSC 3.0 tuner.

2024 Sony Bravia 9.

The new Acoustic Multi-Audio+ feature embeds upward firing beam tweeters and side frame tweeters, something that Sony claims has never been done on a TV before.

In addition to the support for spatial audio formats like Dolby Atmos and DTS:X, Sony has also equipped the Bravia 9 with its new Voice Zoom 3 AI dialogue enhancer, a technology that can detect and enhance voices while reducing the level of background sounds. It works via the TV’s internal speakers, but can also be used in conjunction with Sony’s 2024 Bravia Theater soundbars for an improved experience.

Also new on the Bravia 9 is a four-way adjustable stand that can be raised or lowered to accommodate a soundbar between the TV’s legs.

2024 Sony Bravia 8 (OLED)

2024 Sony Bravia 8 4K OLED TV.
  • 77-inch, $3,900
  • 65-inch, $2,800
  • 55-inch, $2,000

For 2024, Sony has decided to blur the lines between the underlying technology it uses on its TVs. The Bravia 8 uses a WOLED panel — not a mini-LED LCD panel. It’s essentially the next-gen A80L and Sony will sell it side by side with the existing A90K, which uses a similar OLED panel.

As an OLED-based TV, the Bravia 8 gets Sony’s excellent Acoustic Surface Audio+, which converts the entire screen into a speaker.

That’s in addition to full HDMI 2.1 support with 4K/120, VRR, ALLM, and the new-for-2024 SBTM, plus a built-in ATSC 3.0 tuner. The Bravia 8 also gets Sony’s new Voice Zoom 3, and the four-way stand configuration pictured above on the Bravia 9.

2024 Sony Bravia 7 (mini-LED)

2024 Sony Bravia 7 4K mini-LED TV.
  • 85-inch, $3,500
  • 75-inch, $2,800
  • 65-inch, $2,300
  • 55-inch, $1,900

The Bravia 7 could be considered a replacement for the 2033 X90L series, but it’s quite a bit more advanced. Best to just think of it as Sony’s second-best LED TV.

It’s a mini-LED TV with full-array local dimming controlled by Sony’s XR Backlight Master Drive, and as with the Bravia 8 and 9, it uses Sony’s superb XR Processor. This is paired with XR Clear Image upscaling, a feature that has drawn rave reviews for its accuracy and detail.

The LCD panel has a native 120Hz refresh rate, making it an excellent gaming companion, as well as the full complement of HDMI 2.1 features that go hand in hand with that, like 4K/120, VRR, ALLM, and Source-based Tone Mapping (SBTM).

The Bravia 7 get Sony’s Acoustic Multi-Audio with Voice Zoom 3, an ATSC 3.0 tuner, and the same four-way stand from the Bravia 8 and 9.

2024 Sony Bravia 3 (LED)

2024 Sony Bravia 3 4K LED TV.
  • 85-inch, $1,800
  • 75-inch, $1,300
  • 65-inch, $1,000
  • 55-inch, $850
  • 50-inch, $700
  • 43-inch, $600

The Bravia 3 is Sony’s entry-level TV, although Sony’s entry-level models are going to perform more like other brands’ medium to medium-high level models.

It’s a direct LED TV, which means it doesn’t have local dimming.  It has Sony’s 4K HDR X1 processor and 4K X-Reality Pro upscaling, which is a step down from the higher models, but still among the best TV processors on the market.

It has a 60Hz panel, but still sports some gaming features like ALLM. It supports Dolby Vision, Dolby Atmos, DTS:X (but not IMAX Enhanced) and DTS Digital Surround, as well as HDR10 and HLG.

Unlike its higher-priced siblings, it doesn’t have an ATSC 3.0 tuner, and it only has a single-position stand.

Editors' Recommendations

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
Hisense just debuted the world’s largest mini-LED TV at 100 inches
100-inch Hisense U8K 4K mini-LED TV.

Hisense now makes the world's largest mini-LED backlit 4K TV: the 100-inch U8K TV. It announced the new TV at CEDIA Expo, the annual conference for AV professionals and installers, taking place in Denver, CO from September 7-9. The new TV might be the world's biggest, but its price is surprisingly accessible (at least, for a TV of this size) at $10,000. Hisense's TVs are often deeply discounted, sometimes as soon as they go on sale, so we expect this price to drop soon. It will be available from retailers like Best Buy and Amazon later this fall.

"Popularity and consumer interest in big screens continues to grow," said David Gold, President of Hisense USA, in a press release. "While our laser TV lineup can reach up to an impressive 300-inches, we also wanted to offer an option that showcases Hisense’s superior mini-LED experience, and there was no better choice than what’s proving to be our most award-winning TV to date: the U8K Series. We’re the only brand offering mini-LED at the 100-inch size, at this performance level, with this feature set, and a value package."

Read more
TCL’s latest 98-inch 4K TV comes in at a great price
TCL 98-inch S Class S5 4K TV.

TCL has unveiled yet another 98-inch 4K TV: the S Class S5 (98S550G), which can be preordered starting August 24 for $5,000. As part of TCL's partnership with the NFL, the company is also offering football fans $200 off NFL Sunday Ticket from YouTube and YouTube TV if you buy the TV before September 19, 2023.

The Google TV-powered 98-inch S5 joins TCL's $5,000 98-inch Class XL 4K QLED TV (98R754) and the company's $12,000 98-inch Q Class mini-LED 4K TV (98QM850G) as the three biggest TCL TVs.

Read more
Hisense kicks off its U8K mini-LED TV availability with deep discounts
A closeup view of an owl displayed on a Hisense U8K TV.

Why wait for a new product to go on sale when you grab a huge discount on day one? That's clearly the thinking behind Hisense's retail launch of its 2023 U8K mini-LED 4K TV, which arrives in stores today. The flagship TV is available in 55-, 65-, and 75-inch screen sizes. Normally, these are priced at $1,300, $1,700, and $2,300 respectively, but for a limited time, Hisense has dramatically reduced all three, which are currently at $800, $1,100, and $1,600.

U8K is the company's flagship TV and marries the impressive benefits of quantum dots with the precise brightness control of mini-LED backlighting. The U8K offers Hisense's best and brightest picture quality -- that is, until (and if) Hisense releases the UX TV it teased at CES 2023. And it's loaded with features that will make it a strong contender if you're looking for a great TV without spending a fortune.

Read more