Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Samsung takes on TCL with 98-inch 4K TV that costs just $8,000

Samsung 98-inch Q80C QLED 4K HDR TV.

In May, TCL stunned us with the price of its new Q Class QM8 98-inch TV. At a mere $10,000, it was far less than the cheapest comparable model from Samsung. Today, Samsung is answering that challenge with an impressively low-priced 98-inch model of its own: the , which will be available starting in July for $8,000.

Samsung is keen to start moving these behemoth screens as soon as possible, so it’s got two launch promotions to entice buyers. Starting today through July 2, if you reserve the 98-inch Q80C on or at participating retailers, you’ll get a $500 credit that can be used to purchase the TV during the early order period.

That early order period runs from July 3 through July 23. If you go through with the purchase during this period, Samsung will give you an additional $1,000 off the price, it will throw in a $1,000 Samsung Q800C soundbar, and it will give you free delivery and installation. To recap: that’s the 98-i nch Q80C and the Q800C soundbar, delivered and installed, for $6,500.

It’s worth noting that the Q80C isn’t as tricked-out as Samsung’s flagship Neo QLED models or the TCL QM8. The biggest difference is how these TVs are backlit. Samsung’s Neo QLED and TCL’s QM8 use a mini-LED backlight — thousands of tiny LED lights that are divided into hundreds of control zones. The Q80C, while still a quantum dot model, uses conventionally sized LEDs with full-array local dimming (FALD), so brightness and black levels may not be quite as good.

Still, the Q80C isn’t shy on features. For starters, it gets Samsung’s Neural Quantum Processor 4K, which delivers a number of picture enhancements, including very good upscaling of non-4K content. It also supports adaptive HDR10+, which can adjust the brightness and intensity of HDR content based on the ambient lighting conditions in your room, and it’s compatible with Dolby Atmos for immersive, 3D sound.

The giant screen should also be a great canvas for gaming. Like the rest of Samsung’s 2023 lineup, you get access to Samsung Gaming Hub, an all-in-one platform with 3,000 games from Xbox, Nvidia GeForce NOW, Amazon Luna, Utomik, Antstream Arcade, and Blacknut — all of which are streamed from the cloud, so no console required.

The TV has auto low-latency mode (ALLM) and support for 4K at 120Hz over HDMI 2.1. However, PC gamers should note that this model doesn’t do variable refresh rate (VRR).

We feel like TCL might have gotten wind of Samsung’s news. When we checked Best Buy, we couldn’t help noticing that the has been reduced from $8,500 to $5,000. So if you’re in the market for a monster TV, you now have some serious thinking to do before you make your selection.

Editors' Recommendations

Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
TCL’s 2023 mini-LED 4K TVs are shockingly affordable
TCL Q Class QM8 mini-LED 4K TV.

TCL has finally revealed its full lineup of TVs for 2023, and it includes a new flagship that is sure to give Samsung and Sony some sleepless nights. The 98-inch QM8 isn't TCL's first 98-inch TV, and it isn't the first 98-inch TV to sell for $10,000 or less, but it is the first mini-LED-powered 98-inch TV to sell for such a low price. Samsung's only 98-inch 4K, mini-LED TV -- the excellent QN90A -- costs 50% more at $15,000. Even the 85-inch model, at $2,800 is surprisingly affordable compared to similar mini-LED TVs.

TCL QM8 Mini-LED QLED TV First Look | WOW! TCL Outdid Itself (and Everyone Else)

Read more
YouTube TV finally gets the 4K Plus plan’s price right
YouTube TV 4K Plus channel.

The price of the 4K Plus add-on for YouTube TV always has been a bit weird. Technically the add-on has been $20 a month since its launch in mid-2021, but subscribers have always gotten the first year of service for half that. And that will remain true come April 2023, when the YouTube TV base plan goes up to $73 a month and the add-on changes price to $10 a month, with the first year of service at $5 a month.

That's a much more palatable price for an add-on that's absolutely an extravagance.

Read more
Samsung S95C OLED hands-on review: it’s time to get excited
Samsung S95C OLED.

What could be worth traveling 3,000 miles in a cramped airplane to New Jersey? The chance to go hands-on with not one, but three of Samsung's most hotly anticipated TVs for 2023.

I got up close and personal with the 65-inch QN95C Neo QLED, the 75-inch QN900C 8K Neo QLED, and the 77-inch S95C QD-OLED. I had Samsung representatives on hand to address questions as I had them, and I got the opportunity to make some comparisons among the TVs that I don't often get a chance to do so soon after the TVs have been announced.

Read more