Smart technology is making it easier to sell homes

By Anthony Thurston August 23, 2016

Nest

Smart home technology is all about making your life at home easier, but one company is capitalizing on these desired conveniences to make selling your home a snap. Coldwell Banker is making it easier to upgrade your home in preparation for putting it on the market.

Coldwell partnered with CNET to discover how smart home technology impacted the real estate market. Their results were surprising. Fully 81 percent of the people who responded to their study said they were more likely to buy a house that was already equipped with smart home technology.

Coldwell has bundled some of the best selling smart home gadgets for customers who list their homes with Coldwell. The premise is that smart homes sell easier. With all the different technologies on the market, deciding which to install can be daunting and the smart home staging kit makes that simpler.

These staging kits include best selling Nest gadgets such as the Nest Learning Thermostat, the Nest Protect smoke detector, and the Nest Cam. They also come with a Lutron Caseta smart lighting kit and an August smart lock paired with its Wi-Fi gateway. The kit starts at only $999. This is a small savings over buying each of the items separately.

The real value isn’t in the bundle price, but rather the idea that including smart technologies will not only add value to your home, but also make it easier to sell. In this housing market, having that kind of edge is invaluable for sellers.

According to Coldwell research, 35 percent of people surveyed believe that homes equipped with smart technology are inherently more move-in ready. Furthermore, 71 percent of say they are specifically looking for smart technology in their next home. If you are listing or purchasing your home through Coldwell Banker you can purchase these smart staging kits on their website.

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Anthony Thurston

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Anthony is an internationally published photographer based in the beautiful Pacific Northwest. Specializing primarily in…

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