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Amazon expands X-Ray to include popular TV shows on its Instant Video platform

X-ray imageAmazon’s X-Ray for movies feature launched less than six months ago, bringing the IMDB (Internet Movie Database) experience home for Kindle Fire tablet users. X-Ray enables users to access information about their favorite movie or actor on their Kindle Fire with a tap of the screen. It’s a neat feature for movie geeks who want to dig a little deeper, and just a small part of the expanding “second screen” movement. X-Ray has been a “resounding success” so far, according to the folks at Amazon, so the logical progression was to expand the feature to television programs as well. 

Amazon has now announced that it is expanding X-Ray to TV, bringing the seamless, fully-integrated X-Ray experience to TV shows. The service is available today for the most popular TV shows on Amazon, and will quickly expand to even more shows in time. In addition to Kindle Fire support,  X-Ray for TV is also available as part of the free Amazon Instant Video app on Nintendo’s Wii U.

Many of  the supported  shows are also available as part of Prime Instant Video, including JustifiedDownton AbbeyThe West WingSons of AnarchyFalling SkiesAmerican Horror StoryGrey’s AnatomyDoctor WhoThe Walking DeadLost, Glee, Breaking Bad and Game of Thrones.

“For over 20 years we have been cultivating a vast database of movie, TV and celebrity content,” said Col Needham, IMDb Founder and CEO. “Can’t remember where you’ve seen the actor playing Lord Grantham in Downton Abbey? No problem. Simply tap on the screen and you’ll see a full filmography, where you’ll realize that Hugh Bonneville was also in Notting Hill. Our vision is to make X-Ray available on every movie and TV show—we’re excited to make another big step forward today, and we are working hard to add X-Ray to more TV shows and movies in the future.” 

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