Skip to main content

Huawei implied photo shot on 5DMIII was captured with its P9 smartphone

Huawei P9
Andy Boxall/Digital Trends
One of the keystone features of Huawei’s P9 smartphone is its dual-camera system. Huawei pushed hard to market the photography aspect of the camera, claiming it was going to “change smartphone photography forever.”

In our own experience with the P9, Digital Trends writer Andy Boxall said the cameras inside the P9 — which were co-developed with Leica — were some of the “finest we’ve used on any smartphone.” And the photos he shared backed up this statement.

So you would think that Huawei would have no need to falsify information and inaccurately portray the capabilities of the P9’s camera system. But that doesn’t seem to be the case.

Back on March 8, 2016, Huawei shared a post on its Google Plus page that has since been deleted. In it, the Chinese manufacturer shared an example photo with text that implied the image was captured with the P9 smartphone.

P9 Camera
Image used with permission by copyright holder

As inspiring as the text might have sounded, the data behind the image didn’t seem to line up with it. As the EXIF data tools built into Google Plus showed, the photograph was instead taken on a Canon EOS 5D Mark III camera with an EF 70–200mm f/2.8L IS II lens attached; a $4,500 setup that’s a far cry from the P9 and its Leica-branded camera system.

A closer look at the EXIF data.
A closer look at the EXIF data. (Click to expand.) Image used with permission by copyright holder

Technically, Huawei never explicitly stated that the image was captured with its P9 smartphone. But it does seem highly irresponsible to word the caption in a manner that implied it was.

In speaking to Android Police, Huawei admitted to the misrepresentation and apologized, saying, “The photo, which was professionally taken while filming a Huawei P9 advert, was shared to inspire our community. We recognize though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologize for this and we have removed the image.”

We’ll leave it up to you to decide whether this was an honest mistake or deceptive marketing.

Editors' Recommendations

Camera shootout: Can Huawei’s P40 Pro Plus beat Apple, Samsung, and Google?
huawei p40 pro plus vs apple iphone 11 samsung galaxy s20 ultra google pixel 4 camera shootout

The Huawei P40 Pro Plus is the most technically advanced camera phone Huawei has produced yet, and has an even more capable zoom lens system than the P40 Pro, which aced a recent test against the Samsung Galaxy S20 Ultra. Now that the P40 Pro Plus is on the scene, we have given it an even harder test.

Here, it takes on the current best camera phone you can buy, the Apple iPhone 11 Pro, along with its nemesis the Samsung Galaxy S20 Ultra, and the always superb Google Pixel 4. This is as tough as camera phone tests get. Here’s how the newcomer performs against the stiffest competition we could find.
The cameras
Before we get to the photos, here are the camera specs for each contender.

Read more
These are the best Huawei P30 cases to protect the triple-lens flagship
Huawei P30

Despite having a more impressive bigger sibling, the Huawei P30 is a heck of a flagship phone, with Huawei's latest and most powerful processor, a variety of stunning colors (check out the Breathing Crystal and Amber Sunrise variants), and an amazing triple-lens camera with a 3x optical zoom and Huawei's new SuperSpectrum technology.

But while it's an impressive flagship phone, it's just as prone to damage as any other phone. Since you're likely to be spending upward of $650 on it, protection is a must. We've done the hard work for you; here are the best Huawei P30 cases you can buy right now.
Spigen Rugged Armor Case

Read more
Huawei’s top designer reveals how he made the P40 Pro a work of art
huawei p40 pro hands on features price photos release date back

Quentin Ting was chief designer for some of the firm’s most attractive smartphones to date. His portfolio includes the Huawei P9, the P10, and the P30 Pro, plus the Mate 10 Pro, the Mate 20 Pro, and the Mate 30 Pro.

His latest work is the new Huawei P40 Pro, a truly stunning smartphone with a beautiful frosted glass rear panel and curved, comfortable body. Speaking to Digital Trends, Ting discussed the P40 Pro's design, the difficult but necessary balance between design and technology, and what happens when technology is a step behind what the designer wants.
Aesthetics, the ocean, and frosted glass

Read more