Usually we rely on Domino’s for the bulk of our insane pizza-related innovations, but it isn’t the only pizza pusher that dedicates as much time and effort to tech as it does new sauce recipes. Case in point: Pizza Hut’s new box, which doubles as a control surface for DJ software.
The box is launching today, and the company refers to it as the “world’s first playable DJ pizza box.” To demonstrate its unique new packaging, Pizza Hut enlisted the help of Rinse FM’s DJ Vectra, who puts the box through its paces in a video released on the company’s YouTube channel. Of course, unlike the box Vectra uses in the video, yours will likely be covered in cheese, sauce, and grease, or possibly, leftover pizza.
As fun as it is to imagine erstwhile pizza scientists suddenly shifting focus to cardboard music-making devices, Pizza Hut had a little help in the creation of the box. Novalia, a company more than a little familiar with printed electronics, is behind the actual functionality of the box, according to Fact Magazine.
The box doesn’t actually make any sound by itself. Instead, you’ll need to download DJ software for your computer or mobile device. The battery-powered box then connects via Bluetooth and offers a crossfader and two decks with pitch control, volume control, and play, cue, and sync buttons.
Unfortunately, for the time being it seems the new boxes will only be released in the U.K. at a total of five different locations. No official release date or time has been set, though once the boxes are available, it will be announced via the company’s U.K. Twitter feed.
Where the junk food tech arms race will go from here is anybody’s guess. Both Pizza Hut and Domino’s released chatbots earlier this year, while some of our previous favorites include a pizza-delivery robot and the ability to order in the form of emoji from Domino’s, and a meal tray from KFC that doubled as a Bluetooth keyboard, allowing customers to type out quick messages without getting their phones covered in chicken grease.