Designed by French digital artist Miguel Chevalier, the Church of Saint-Eustache in Paris is now home to a series of constellation-like digital projections that ebb and flow throughout the chapel's historic Gothic structure.
Apple CEO Tim Cook recently called augmented reality technology "profound," adding that technology should encourage human interaction, not become a barrier. However, he admitted that VR has "interesting applications."
Tom Sepenzis, an analyst with Northland Capital Markets, is of the opinion that a new HoloLens version will make its way to the market later in 2017 as the augmented reality market continues to fluctuate.
Microsoft's Hololens is going to help a lot of people with design work, collaborative developments and in learning DIY, but it could also help the graffiti artists of the world take their art online, as one Microsoft developer has shown.
A new episode from Black Mirror's upcoming Netflix season was screened at this year's New York Comic Con. The episode, Playtest, explores the dangers of immersive technology such as augmented reality and what happens when you give…
Sixty years after the opening of the first shopping mall, retailers are turning to mixed commerce, combining smaller physical spaces with 3D technology. The goal is to increase customer engagement while cutting costly floorspace.
HoloAnatomy for Microsoft's HoloLens AR headset won an award during the Jackson Hole Science Media Awards competition. It beat Google's Tilt Brush app and a 20-minute film in the immersive virtual reality and augmented reality…
The big advantage and disadvantage of virtual reality is that it switches you off to the outside world. That's why Apple CEO, Tim Cook, prefers augmented reality, as it is much easier to interact with those not wearing a headset.
Microsoft's HoloLens can be use for more than playing Minecraft through your wall -- it can also display motion capture data to the viewer live and play it back in full augmented reality to give a much better view of the action.