Augmented Reality

Osmo introduces augmented reality pizza-making business game for kids

The latest game from augmented reality startup Osmo, 'Pizza Co.', teaches kids about running a business by putting them in the shoes of a pizza shop manager. It is launching in November.
Cool Tech

Surreal projections on the ceiling of this Paris church leave visitors seeing stars

Designed by French digital artist Miguel Chevalier, the Church of Saint-Eustache in Paris is now home to a series of constellation-like digital projections that ebb and flow throughout the chapel's historic Gothic structure.
Virtual Reality

Apple CEO Tim Cook suggests company may prefer augmented reality over VR

Apple CEO Tim Cook recently called augmented reality technology "profound," adding that technology should encourage human interaction, not become a barrier. However, he admitted that VR has "interesting applications."

Is a new HoloLens coming in late 2017? Analyst rumors say yes

Tom Sepenzis, an analyst with Northland Capital Markets, is of the opinion that a new HoloLens version will make its way to the market later in 2017 as the augmented reality market continues to fluctuate.
Virtual Reality

Digital graffiti hidden in augmented reality at Washington state art museum

Microsoft's Hololens is going to help a lot of people with design work, collaborative developments and in learning DIY, but it could also help the graffiti artists of the world take their art online, as one Microsoft developer has shown.
Movies & TV

Internet of Stranger Things: 'Black Mirror' tackles horrors of augmented reality in new Netflix episode

A new episode from Black Mirror's upcoming Netflix season was screened at this year's New York Comic Con. The episode, Playtest, explores the dangers of immersive technology such as augmented reality and what happens when you give…

Virtual Reality and Augmented Reality are helping retail stores regain relevance

Sixty years after the opening of the first shopping mall, retailers are turning to mixed commerce, combining smaller physical spaces with 3D technology. The goal is to increase customer engagement while cutting costly floorspace.
Virtual Reality

Fashion Week hosted an entire collection through Hololens headsets

London Fashion Week has played host to five Microsoft Hololens headsets, giving Martine Jarlaard the chance to show off her entire spring/summer 2017 collection, without a single garment in site.
Virtual Reality

Microsoft’s HoloLens gains momentum from award-winning HoloAnatomy app

HoloAnatomy for Microsoft's HoloLens AR headset won an award during the Jackson Hole Science Media Awards competition. It beat Google's Tilt Brush app and a 20-minute film in the immersive virtual reality and augmented reality…

Elsewhere’s app and glasses make videos pop out in 3D

With $50, an iPhone, and a pair of glasses that look like Benjamin Franklin's bifocals, you can add some depth to your videos, thanks to Elsewhere. The iOS app comes with a pair of spectacles.
Virtual Reality

Tim Cook prefers augmented reality to virtual reality because it’s more social

The big advantage and disadvantage of virtual reality is that it switches you off to the outside world. That's why Apple CEO, Tim Cook, prefers augmented reality, as it is much easier to interact with those not wearing a headset.
Virtual Reality

Dancing in digital rain: HoloLens used to see real-time motion capture

Microsoft's HoloLens can be use for more than playing Minecraft through your wall -- it can also display motion capture data to the viewer live and play it back in full augmented reality to give a much better view of the action.