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Tag Archive: Augmented Reality

Esquire’s Augmented Reality Issue Hits Newstands

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The December issue of Esquire Magazine is finally out and highlights new Augmented Reality technology. Special pages in this issue will feature what looks like a crossword puzzle barcode. Just install the software from Esquire’s website (available for either Mac or PC) and then once it’s activated you can hold the special issue up to the webcam to see a suedo-3D  interactive show/feature from Robert Downey Jr. etc.

The whole technology show is pretty cool and gives a possible insight into the future of the magazine biz. Augmented Reality is the concept of overlaying computerized information, digital pop-up windows and/or virtual reality (VR) displays over real-world scenes and imagery.  Read more...

Augmented Reality Past, Present and Future: How It Impacts Our Lives

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Can’t stop hearing about it in the news, but wondering what makes “augmented reality” (AR) – the concept of overlaying computerized information, digital pop-up windows and/or virtual reality (VR) displays over real-world scenes and imagery – so exciting? Allow us to paint a picture. Imagine. You walk up to an airport terminal and breeze past the airline check-in. Afterwards, a wireless chip in your smartphone uses biometrics to verify your identity at a checkpoint, then a green arrow pops up and shows you the best path to the gate. When you get there, a blue circle shows you where to sit and helps you avoid the most common congestion points. You wait about five minutes until a soft chime tells you to get in line. The total time between drop-off and take-off: Just 20 minutes.  Read more...

What is Augmented Reality (AR): Augmented Reality Defined, iPhone Augmented Reality Apps and Games and More

Augmented Reality

As you wait anxiously in the motionless horde of cars tangled in rush hour traffic, you gather surrounding statistics through your digital LED contact lenses. Tom’s Pizzeria is five blocks ahead and was ranked four out of five stars by customer reviews. As for the woman in the beige Honda beside you, she has a Jack Russell Terrier named Charlie, is originally from Texas, and her favorite book is Emily Bronte’s Wuthering Heights. The pack loosens up and you finish your commute home.  Read more...

Esquire to Showoff 3D Augmented Reality Issue in December

esquire-augmented-reality-cover-robert-downey-1209-lgHold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.

Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.

Esquire’s top editors are clearly enthused about the new technology, called “augmented reality.”

“I felt like a caveman seeing fire for the first time,” says David Curcurito, the magazine’s art director.  Read more...

Augmented Reality: In The Wild

Ever wondered what books of the future will be like? Well wonder no more the future is here and its almost reality, its augmented reality. From Legos to parts on cars and covers of magazines, augmented reality is here and in the wild.

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