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Augmented Reality

AR bently app

You can now use AR on your phone to explore the Bentley you can’t afford

The 2020 Bentley Flying Spur is one of the world's most expensive new cars, but you can get a taste of what it's like to drive one through Bentley's augmented reality app. With this app, users can walk around, sit in, and (virtually) drive the latest Bentley luxury car.
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Google Pixel 4 box hides augmented reality Easter egg: Here’s how to find it

Pixel 4 and Pixel 4 XL owners should not throw away the box of their new smartphones, at least not until viewing the augmented reality Easter egg. The show, which may be unlocked by using the device's camera with Google Lens activated, differs slightly between the Pixel 4's color options.
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Patent suggest Apple may have solved major issue with augmented reality glasses

According to a new patent filed by Apple, the company's upcoming augmented reality headset may come with tech that enables them to adjust the opacity of their lenses. The tech will help ensure that images can be seen even in brightly lit environments. The glasses may be released in 2020.
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Samsung patent shows the design of an unreleased augmented reality headset

Earlier this week, rumors emerged about a potential Apple augmented reality headset in the works, but now a new patent is hinting at a Samsung AR headset too. The design patent shows a headset with two displays and cable that could be used for data transfer or to charge the device.
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New report suggests Apple will launch augmented reality headset in 2020

Apple has been working on an augmented reality headset for some time now, according to rumors. A new report, however, suggests that the headset may get released in the pretty near future. According to the report, the headset might get released in 2020, and will connect to your iPhone.
ai changing how we create obvious art

This vending machine sells pixels, not Pepsis, to help digital artists

Artist Danner Milliken wants to create a digital art vending machine that marries technology and art into one device that not only serves as a product, but as an art exhibition in and of itself. Once it’s created, people will be able to walk up and purchase contemporary digital art in the form of USBs.
tilt five tabletop video gaming ar system

Holochess, anyone? This AR game system gives tabletop gaming a digital upgrade

Recently launched on Kickstarter, Tilt Five is an amazing augmented reality gaming system that promises to combine tabletop games with video games -- courtesy of some amazing AR tech. Here's why the company's CEO thinks it could revolutionize gaming as we know it today.
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Artificial skin gives haptic feedback, could let you feel VR

Researchers have come up with a flexible artificial skin which can provide haptic feedback and could be used for everything from VR to medical rehabilitation. The skin is made of silicone and electrodes and can conform to shapes such as a wrist to provide feedback in the form of pressure or vibration.
ikeas augmented reality app just got a whole lot cleverer ikea place

IKEA’s augmented reality app just got a whole lot more clever

IKEA Place, the furniture giant's augmented reality app, now lets you virtually place multiple pieces of furniture inside a room, instead of just the one. The update appeared for the iOS app this week, with the same functionality coming to the Android app sometime soon.
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Apple patent provides more details about rumored augmented reality headset

Apple has been awarded a new patent for an augmented reality headset technology that helps reduce eyestrain and nausea by taking into account the depth of field that the user expects -- in order to ensure that the image looks like it's a part of the actual environment.
Facebook Interactive Ads

Facebook launches interactive augmented reality ads that let you try on makeup

Facebook is rolling out new interactive ads to its News Feed that include augmented reality experiences that let you play games or see how makeup looks on your skin. The new ads would also include polls and even games you can play without downloading them to your phone.
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Google’s ARCore platform can now track faces, boasts improved memory

It's easy to forget, but augmented reality, or AR, is going to be a huge part of the future. While it's not the glamorous update, Google has just updated ARCore to include facial tracking and augmentation, and improved object permanence through the Cloud Anchor API. These elements will form huge parts of the future.
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Become an Avenger with Lenovo and Marvel’s Dimension of Heroes AR game

Lenovo's latest experience with its Mirage AR headset will place you into the shoes of some of your favorite Marvel superheroes, using new controllers specifically made for this new augmented reality experience that's powered by your smartphone. Don't just watch your favorite Avenger, become one!
iOS 13 Hands-on

Internal iOS 13 code spills beans about new Apple AR headset

Despite earlier rumors of cancellation, Apple's AR smartglasses project may be alive and well, if code from internal builds of iOS 13 is to be believed. According to that information, Apple may be using iPhones to test the tech for an AR headset. Could this be the first really successful AR headset?
bentley exp 100 gt concept ar app augmented reality

Bentley EXP 100 GT concept gets its own augmented-reality app

The Bentley EXP 100 GT is a forward-looking concept car, so it seems fitting that it gets its own augmented-reality app, letting users take in the car's design virtually. Bentley dealers will let potential customers view a full-scale virtual model of the one-off concept car.
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How to navigate with the AR mode in Google Maps to find your way

Got turned around? Not sure which direction to head? Google Maps now has an augmented reality (AR) mode that lets you use your phone's camera to find which way to go. It was initially exclusive to Google's Pixel phones first, but it's now available on other Android phones -- even iPhones.
google glass patent touchpad batteries woman

The third generation of Google Glass may be nearly ready for release

Google Glass may not have been as popular among consumers as Google had hoped it would be, but the company is still developing the concept. In fact, according to recent reports, Google has finished testing of the third generation of Glass, and is entering manufacturing, suggesting it may soon be ready for release.
apple file system

Apple reportedly canceled development of its augmented reality glasses

Reports have surfaced over the last few months that Apple was working on a pair of augmented reality glasses, but a new report from DigiTimes suggests that instead Apple may have canceled, or at least temporarily suspended, the project. It's now unclear when, or if, Apple will launch AR glasses.
Form Augmented Reality Goggles

Form’s AR goggles helps swimmers keep an eye on their performance

Form wants swimmers to view their training in a whole new way. The Vancouver-based startup debuted an augmented reality swim goggle that puts performance metrics right where swimmers need them the most: In front of their eyes. Swimmers can see their pace, distance and more without leaving the pool.
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Mobile AR game Harry Potter: Wizards Unite live on iOS and Android a day early

If you've been waiting patiently to transform the world around you into the wizarding world featured in the Harry Potter franchise, you can do so a day early. Android and iOS mobile gamers now have access to Harry Potter: Wizards Unite, the game from the creators of Pokemon Go.
youtube to remove more hateful and supremacist content going forward logo phone

Brush up on your makeup skills with YouTube’s new augmented reality feature

YouTube will soon let users try on makeup while watching popular makeup tutorials through augmented realtiy. Known as AR Beauty Try-On, viewers will be able to "try on" the makeup products the online tutorials are showcasing and promoting. 
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What is augmented reality?

Augmented reality might often play second fiddle to virtual reality, but it's its own technology with its own exciting potential. What is augmented reality? It's the blending of the virtual and the real world in a mixed reality that could one day become the way we interact with digital entertainment.
AppleARkit3.0

Apple unveils ARKit 3 for more immersive augmented reality experiences

Apple unveiled ARKit 3, which features intriguing new updates to its augmented reality platform. These include photorealistic rendering, real-time people occlusion, and real-time motion capture. RealityKit and Reality Composer promise to make it easier for developers to create immersive AR experiences.
Minecraft Earth AR WWDC apple ios gameplay demo

Minecraft Earth gameplay debuts at WWDC with augmented reality build

During Apple's WWDC event, Mojang was given a moment to shine on stage. Two Mojang staff members grabbed their smartphones and debuted the augmented reality gameplay for Minecraft Earth, showing off building skills, multiplayer interaction, and more.
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Dragon Quest Walk is a new location-based mobile AR game similar to Pokémon Go

Square Enix is making a play to tap into the massive success Niantic has experienced with Pokémon Go. Dragon Quest is a beloved Japanese franchise much like Pokémon and Dragon Quest Walk is the new location-based mobile AR game coming to Japan in 2019.
Google search

New Google Search feature will let you see life-size animals up close with AR

A new Google Search feature allows owners of augmented reality-enabled smartphones to go on a safari from the comfort of their living room. Searching for an animal on Google may bring up an option to view it in 3D, which will call a tiger, panda, or shark to a person's side through their device's camera.
Volvo augmented reality

Volvo wants to use augmented reality tech to help design future cars

Volvo and Finnish tech firm Varjo have developed an augmented reality headset that can be used while driving a real car. Volvo claims this will help speed up the development process of future cars. Digital tools are quickly being adopted by automaker design departments.
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Digital Trends Live: iPod touch update, robotic pets, cyborg botany, and more

On this episode of Digital Trends Live, we take a look at the trending stories of the day, including the first iPod touch update in four years, Porsche and IKEA incorporate augmented reality into their apps, robotic pets get an upgrade, NASA lets you follow the Curiosity on Mars, cyborg botany, and more.
matrix remake report the movie feat

What would it take to build a Matrix-level simulation of reality?

What would it take, technologically speaking, to build a real version of the Matrix? Now that we're rapidly approaching the point at which such a thing will be possible, MIT computer scientist Rizwan Virk explores what we'd need to do to build a Matrix-level simulation
google glass enterprise edition 2 product photography of the wearable

Google’s new $999 augmented reality smartglasses are ready for business

Google unveiled Google Glass Enterprise Edition 2, a new version of its business-focused augmented reality wearable. The company's latest smartglasses ship with a new and faster Qualcomm processor, an updated 8MP camera, safety frames from Smith Optics, and a $999 price tag.
AR Minecraft augmented reality reveal Microsoft Build 2019

Everything you need to know about Minecraft Earth

Minecraft Earth is the new augmented reality mobile game that uses the Minecraft engine. We've rounded up everything you need to know including the release date, features, price, phone compatibility, and more.
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Minecraft Earth hands-on preview: The next big AR craze Is coming

Minecraft Earth is a new mobile augmented reality game from Microsoft that has Pokémon Go dead in its sites. The cute monster collect-them-all started the genre, but Minecraft Earth is about to prove what augmented reality can really do.
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Lenovo targets Hololens with ThinkReality enterprise augmented reality headset

Lenovo has a new augmented reality headset, called the ThinkReality A6, that combines midrange specs with an open and agnostic software platform that could see it compete directly with Microsoft's Hololens in the business space. The question is, can it break into the Microsoft-dominated mindshare?
nike fit aims to help you slip into your new sneakers more easily

Nike Fit aims to help you slip into your new sneakers more easily

Nike says a new augmented reality feature for its app should increase the chances of a snug fit for customers buying its shoes online, or even in-store. The process takes less than a minute and involves taking a detailed scan of your feet. Nike Fit launches in the U.S. in July and the following month in Europe.