Rob Enderle

Rob Enderle

Former Digital Trends Contributor
Rob is President and Principal Analyst of the Enderle Group, a forward-looking emerging technology advisory firm. Before founding the Enderle Group in 2003, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. He holds an AA in Merchandising, a BS in Business, and an MBA. He sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, the Trusted Computing Group, and the Lifeboat Foundation. Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

Can you really live on the Surface? First impressions from a week leaving the laptop at home

Despite some sour initial reviews, Microsoft’s Surface tablet remains far superior as an all-in-one laptop and tablet than anything Google or Apple have to offer.

Mobile

Opinion: How Microsoft’s Surface just might kill the iPad

The Microsoft Surface, with real productivity apps, a clever keyboard cover and a well-engineered design stands a real chance of cutting into iPad sales… if Microsoft will throw enough money at the marketing.

Apple

Why Microsoft needs an epic Windows 8 launch

With Windows 8, Microsoft faces the same make-or-break pressure it once persevered through with Windows 95. But the market has changed, and it won’t have the luxury of any post-launch slipups.

Mobile

Are hybrids and convertibles the future of computing, or destined to fail?

Windows 8 will bring a slew of devices that blend laptop and tablet functionality, but do they represent the best of both worlds, or an awkward compromise?

Computing

Which type of device is best for Windows 8?

By turning the traditional mouse-and-keyboard paradigm on its head, Windows 8 will open the door for a diverse array of new devices, and retooled old ones. But which will work best?

Computing

Why smart consumers make dumb decisions on smartphones

Are you lining up for the iPhone 5 because it’s tailored to your needs better than any other phone, or because it’s the new iPhone?

Mobile

How Apple missed the rise of the mini tablet

Google and Amazon have stolen the show with 7-inch tablets like the Nexus 7 and Kindle Fire HD 7, leaving Apple uncharacteristically behind on the season’s biggest trend.

Apple

No more magic: How Tim Cook botched Jobs’ product-launch formula

Regardless of what you think of the iPhone 5, Tim Cook’s unveiling showed a troubling departure from the “magical” approach Steve Jobs used to rebuild Apple.

Apple

How many times can Apple bottle lightning? The challenges of staying on top

With iPhone 5 details leaking out of every seam and competitors already ahead, Apple’s September 12 launch event will present one of its toughest challenges ever.

Apple

Opinion: Apple’s war on Google isn’t just business, it’s personal

Apple’s relentless pursuit of Google has less to do with patents and profits and more to do with personal betrayal – and for that reason, it won’t end until Apple’s pockets are empty.

Android Army

Opinion: Apple is victorious, Android is screwed, both RIM and Microsoft may be grateful

Apple’s recent patent victory over Samsung will leave other Android makers squirming, and open a window for struggling competitors like Microsoft and RIM.

Android Army

The king is dead: Can Samsung slay Apple and steal its crown?

As Apple’s reputation for execution falters in the post-Jobs years, Samsung’s ruthless pace could put it ahead, even if customers would ultimately suffer.

Apple

Innovate or stagnate: Why your next phone will suck if Samsung beats Apple

Samsung’s strategy of shameless mimicry will stall the mobile market for years if it succeeds in court. And Apple needs engineers, not lawyers, to keep the innovation flowing.

Apple

High stakes for social media: The fate of the world could literally be on the line

Opinion: Collaboration through social networks like Facebook and Yahoo Groups could literally hold the key to our world’s biggest problems. Which means they need to get a lot better, or we’re in trouble.

Opinion

Opinion: Why Apple can’t sustain tablet dominance

Apple perfected its stranglehold on portable music players with the iPod, but can’t quite wrap its hands around smartphones or tablets the same way. Here’s why.

Opinion