Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

NordVPN tries to scare you into using its new Apple TV app

NordVPN app listing on Apple TV.
Phil Nickinson / Digital Trends

As we’ve written previously, tvOS 17 opened the floodgates for VPNs to run on Apple TV hardware. And the major players are all on board, along with some you’ve likely never heard of because not everyone has a huge marketing budget. First it was ExpressVPN, and today NordVPN has announced its availability.

Whereas some companies tout a VPN’s ability to let you watch content that’s not available in your country — literally by routing your network traffic through another country — NordVPN is going with scare tactics in promoting its virtual private network on Apple TV.

“Users often forget that mobile phones and computers are not the only gateways to your network for cybercriminals,” Vykintas Maknickas, head of product strategy at NordVPN, wrote in an email announcing the availability of NordVPN on Apple TV. “A smart TV is usually connected to the internet, so it can also be hacked, and cybercriminals can spy on users, steal data, or even try to access other devices on the home network. A dedicated VPN app for Apple TV will allow our users to ensure cybersecurity and protect their privacy. Moreover, a VPN can even improve the streaming experience by increasing users’ privacy.”

That’s … quite a statement. It also has more than a little bit of Chicken Little in it. Yes, any connected device “can be hacked.” Yes, “cybercriminals can spy on users, steal data, or even try to access other devices on the home network.” But it’s important to note that a VPN unto itself certainly won’t keep that last part from happening. And the blanket “steal your data” trope is just that — a trope.

And this is a good time to remind folks — you know, like users who often forget that mobile phones and computers are not the only gateways to your network for cybercriminals — that internet traffic tends to be encrypted, the apps you already use probably send “your data” more places than you realize, and are you telling me I’ve been using Apple TV for all these years without someone taking over all the other devices on our network? Guess I was just lucky.

It’s also a good reminder that you’re really trading one master for another. NordVPN’s email notes that “once connected to a VPN server, third parties such as an ISP can no longer follow the user’s activities online.” That really means that you’re trading your ISP’s DNS lookup servers for NordVPN’s DNS lookup servers, so it’s the latter that’s able to see which websites you’re going to and no longer the former.

And with that, it’s a good time to remind everyone that a VPN isn’t magic that makes you disappear from the internet. It’s a tunnel. And you need to be able to trust who controls the tunnel, because that’s where all your network information is now flowing.

Anyway, if you’re looking for a VPN to use on Apple TV so you can access the content from a streaming service that’s not otherwise available in your country, you can now use NordVPN to do so.

Editors' Recommendations

Phil Nickinson
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Wiim reveals Ultra streamer pricing and unleashes the Amp Pro
Wiim Ultra.

As promised, Wiim has officially taken the wraps off its new network music streamer, the Wiim Ultra -- a slick aluminum device with a color touchscreen, physical volume knob, and a dedicated, front-facing 3.5mm headphone output. We also now know the price: It will be $329 when it hits Amazon sometime between July 1 and September 30.

Wiim also promised that it would reveal another new device, and it turns out to be the Wiim Amp Pro, a beefed-up version of the highly rated Wiim Amp that launched earlier this year. It will sell for $369 when it arrives on Amazon around the same time as the Ultra.
Wiim Ultra

Read more
The 10 most popular streaming services, ranked by subscriber count
The Netflix home screen.

Let's start this with a caveat or two: If you're going to compare streaming services merely by the number of subscribers they have, it's not exactly a fair fight. Not all services are available in the same places. Nor does the number of subscribers really address the "worth" of a streaming service. Or whether it's easy to use, or if the apps are any good. Or, for that matter, if a given streaming service has what you want to watch, which really is the only measure necessary.

Still, it's interesting to keep up with how things are doing from a global perspective, especially when you have relatively young upstarts like Apple TV+ gaining so many accolades in an industry dominated by Netflix.

Read more
Bose, Sony, and more: 131 headphone prices slashed, from $8
Woman wearing Sony WH-1000XM5 headphones.

Best Buy has a huge sale on headphones right now meaning if you’re looking for great headphone deals, this is the retailer you need to check out. Discounts mean that you can buy earbuds from just $8 but there are also deep discounts on high-end options too. Keen to learn more? Of course you are! We’ve picked out some of our favorites but you can also tap the button below to see the sale for yourself. With hundreds of options, you don’t want to miss out.

What to shop for in the Best Buy headphones sale
For some of the best noise-cancelling headphones, check out the which are down to $180 right now. Usually costing $250, the Apple AirPods Pro 2 are exceptional. They offer a custom-built driver for low distortion, crisp and clear high notes, along with deep and rich bass. Adaptive audio dynamically blends Transparency mode with ANC so you get the best listening experience without any disruption. Features like personalized spatial audio and personalized volume further help matters.

Read more