Skip to main content

Bloody hell! Google Glass goes on sale in the UK, where it’ll cost you a grand

google glass spec bump brings twice the memory and improved battery life october 2013
Image used with permission by copyright holder

Two years after going on sale in the United States, Google has put its Glass smart eyewear on sale in the UK. British buyers will need £1,000 in their pockets and a UK mailing address to make an order, along with a desire not only to be noticed on the street, but also to be a potential target for a good tasering, and random acts of hatred.

Apparently, the UK version will come with the ability to recognize a British accent, and with a variety of country specific apps, including a breaking news app from The Guardian, plus Glass versions of Star Chart, Shazam, and goal.com. Interestingly, Google will also open a “Basecamp” fitting center for Glass in London’s Kings Cross, although it’s not clear whether Glass can actually be purchased and collected in store.

If it wasn’t expensive enough already, Google has increased the price of Glass in the UK. Buyers in the U.S. pay $1,500 for the privilege of being a beta-tester, while the UK’s £1,500 price converts over to $1,700 at today’s currency rates. This could see eager early adopters continue to favor eBay, where prices remain similar to the standard American cost.

Now Glass has come to the UK, expect a new wave of objections and legislation related to the specs, as the country comes to terms with Google’s controversial wearable device. Drivers may want to be careful, as Glass could quickly suffer the same ban as mobile phones, while bars, restaurants, and cinemas could also decide to turn away patrons wearing Glass over privacy concerns. 

The UK has become only the second country where Glass is available to buy, leaving more questions as to when they’ll eventual get a wider, public release. In a recent interview, Google’s Sergey Brin indicated it may not happen until the end of this year at the earliest, despite considerable expectation we’d be hearing more during Google I/O. A general release, in the UK at least, now seems unlikely in the near future.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
The Rabbit R1 is hiding a big secret
The Rabbit R1 standing upright on a wooden railing with its display turned on.

“This is supposed to be a simpler companion to my phone, yet the R1 often tells me to use my phone when asking it to do the most basic of tasks,” wrote Digital Trends’ Section Editor Joe Maring after taking the Rabbit R1 out for a spin. The biggest flaw here is not a slow interface or lack of functions, but what it adds to an average user's life on a day-to-day basis.

At this stage, it's not much, primarily because a budget Android phone can do the same tasks with apps — be it AI chores like summarizing an email chain or ordering a burger. "This could've been an AI app at best." That's a recurring theme in the online forums about the R1. And it seems the R1 itself proves that point.
The Rabbit R1's Android secret

Read more
How to turn off Activity Status on Instagram
Instagram on an iPhone.

Instagram is a popular social networking site that allows users to communicate through text, photos, and videos. One of its features is the app's Activity Status, which lets users know when someone was last active on the app or if they are currently online.

Read more
Grab a 4-pack of Apple AirTags while they’re on sale
Person holding an Apple AirTag.

If you're one of those people who always keep misplacing their stuff, then you may want to take advantage of Walmart's offer for the Apple AirTag. Four of the Bluetooth trackers, which will make sure that you never lose anything again, are available for just $80, following a $19 discount on the bundle's original price of $99. There's no telling how long this lowered price will last, so if you think you'll find some use for these tracking devices, it's highly recommended that you proceed with the purchase as soon as possible.

Why you should buy the Apple AirTag
The Apple AirTag is highlighted in our roundup of the best Bluetooth trackers as the top choice if you're invested in the iOS ecosystem. In addition to a quick and easy one-tap setup to link the tracking device to your iPhone or iPad, the Apple AirTag uses Apple's Find My network to keep track of your things. Precision Finding with Ultra Wideband technology will lead you to your Apple AirTag, with the help of the millions of devices in the Find My network that will work together to locate your missing item when you activate Lost Mode.

Read more