Rihanna to Help Nokia Promote New X6 Phone

By Dena Cassella November 9, 2009

What do you get when you cross one of today’s hottest R&B singers with mobile giant Nokia— the X6. Nokia teamed up with Grammy-winning recording artist Rihanna to kick off the Nokia’s new smartphone. Rihanna and her label, Island Def Jam Music Group/Universal Music Group International, are doing some media multitasking—promoting Rihanna’s new album, Rated R, and Nokia’s new phone, the X6. This dynamic pairing includes a live streaming of Rihanna’s Nov. 16th London concert onto the X6, as well as exclusive music offerings and mobile applications.

Nokia thinks its customers will be excited about its new touchscreen X6, which is officially launching on November 12th. The companysays this phone is “an entertainment device ideal for playing music and video.” Nokia boasts the X6 comes with plenty of perks: Stocked with unlimited “Comes with Music” service, the X6 also has a pay-per-track Music Store and X6 owners will receive an exclusive version of Rihanna’s Rated R featuring a bonus track, a remix and another mobile app.

“We are thrilled to be working with her [Rihanna],” said Liz Schimel, the global head of music at Nokia. “She’s excited about it personally: she’s a very innovative, cutting-edge, fresh, young, exciting global celebrity, and she has enormous pull around the world. She’s truly a global superstar.”

The Rihanna concert, taking place in London on Nov. 16, will be broadcast across Nokia mobile music, video and online at www.nokia.com/rihanna. Nokia will also be streaming the videos of concert attendees that night.

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