Admob: Half of iPhone Users Buy At Least One App a Month

iphone hacking tips and considerations when jailbreaking your apple 3gs 00

It’s no secret that Apple’s iTunes App Store has ignited a whole new market for mobile applications for smartphones—but just how active is that market, and is any of that enthusiasm translating to other smartphone platforms? Mobile metrics firm Admob has released its January 2010 mobile metrics report, including results from an opt-in survey of users of Apple’s iPhone and iPod touch devices, as well as users as Android and Palm webOS devices to get a sense of their app-using behaviors. The results? iPhone/iPod touch users and Android users download a similar number of applications every month, and spend about the same amount of time using those applications. However, only about 21 percent of Android users actually put down money for at least one application each month. In contrast, 24 percent of users of Palm’s webOS buy at least one app a month, and the numbers are even higher for iPod touch and iPhone users: 35 percent and 50 percent, respectively. And the biggest app consumers? iPod touch users: they downloaded an average of 12 apps a month, 37 percent more than either iPhone or Android users.

Of course, the number of applications users download may be related to the variety of applications in the online stores supporting each platform; Palm’s webOS, for instance, currently has fewer apps available than Android, which in turn lags behind the market-leading iTunes App Store. Palm’s webOS users were heavy app users, however, spending 87 minutes with their applications: that’s beaten only by iPod touch owners, who spent an average of 100 minutes a month with their apps. iPhone users and Android users spend 79 and 80 minutes with their apps a month, on average.

Admob got survey respondents—all 963 of them—through in-application advertisements served through its mobile ad network, so it’s entirely possible that the survey data is biased based on apps participating in Admob’s ad network and the types of users those apps attract. Data from BlackBerry, Symbian, and Windows Mobile users are notably missing from the survey; Admob doesn’t’ serve in-app ads for BlackBerry.


How to convert and play FLAC music files on your iPhone or iPad

The high-resolution revolution is upon us, and FLAC files are a popular way to store hi-res sound. But what if you’re an iOS user? Check out our article to find out more about FLAC files, and how to use them on Apple devices.

Apple may add Apple Pencil support for its 2018 iPhones

Apple's 2018 iPhone range is still a mystery. How many models will launch? What will they be called, and how big will the screens be? Here are all the rumors and everything we know so far.

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.

Samsung Galaxy Note 9 vs. Apple iPhone X: Battle of the ultra-premium smartphones

The new Samsung Galaxy Note 9 is the company's latest ultra-premium smartphone. The device boasts top-tier specs, an excellent design, and more. But can it take out the Apple iPhone X, Apple's own ultra-premium device?
Android Army

Confused by this year's Motorola lineup? Here's the lowdown on what's to come

Struggling to figure out your E5 from your G6? No, it's not a weird chromatic scale -- it's just Motorola's new roster. But how do you know which is right for you? Find out with our guide to Motorola's 2018 phone lineup.

The Moto Z3 is now available (but only for Verizon customers)

Buckle up your Moto Mods and get ready -- the Motorola Moto Z3 is finally almost here. Boasting flagship specs and a classic Motorola design, the phone is set to be a serious contender for anyone looking for a flagship-like phone in 2018.

Google may finally create its first flagship store in Chicago

Google is reportedly nearing an agreement on a lease for its first flagship retail store. The store will be located in Chicago, and will presumably be where the company shows off Google Pixel phones and other hardware.

We found out which Sony Xperia phones will get Android 9 Pie in 2019

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.

Google confirms it still tracks users who turn Location History off

Google is tracking your location -- even when you tell it not to. According to an investigation by the Associated Press, Google services store location data, regardless of whether privacy settings claim otherwise.

The HTC U12 Plus is now available in color-shifting Flame Red shade

HTC has released some pretty great flagship phones in the past few years, and it's now aiming to follow up with another one. After plenty of rumors and leaks, the company has finally taken the wraps off of the new HTC U12 Plus.

A subway passenger may have snagged a shot of the upcoming Pixel 3 XL

It hasn't been too long since Google launched the Pixel 2, but it's already gearing up for the next iteration, the Google Pixel 3. Here's everything we know about the upcoming phones so far.

HMD may announce the U.S. release of the Nokia 6.1 Plus next week

It's shaping up to be a big year for HMD. After announcing five phones at MWC earlier this year, the handset manufacturer is reportedly bringing another budget phone, the Nokia 6.1 Plus, to the U.S.

Newly leaked photos show a fully functioning Motorola One Power

Many of us have come to know and love Motorola's extensive lineup of budget phones. But Motorola makes some pretty awesome midrange smartphones as well. And it looks like we're about to see its next phone, the Motorola One Power, very soon.

How to find a lost phone, whether it's Android, iPhone, or any other kind

Need to know how to find a lost phone? Here, we’ll help you locate your lost or stolen phone using both native and third-party apps and services, whether it’s a smartphone or an older variety.