Apple quietly dumps Modern Buckle Watch band

apple watch modern buckle band

Looking to accessorize your Apple Watch? Your roster of options just shrank a bit. The iEmpire quietly removed the Modern Buckle Apple Watch band from its lineup, 9to5Mac noticed, marking the first time that the company has completely eliminated an entire material.

Previously, Apple has discontinued colors while introducing new ones, or supplemented an existing offering with new materials. With the Modern Buckle, it’s just sayonara for good — an unfortunate farewell, as the Modern Buckle is one of the original Apple Watch bands. It was introduced alongside the first-generation wearable and withstood a number of updates, like new colors.

But to be fair, as MacRumors points out, the Modern Buckle wasn’t exactly set up for success. It was one of the less flexible Apple offerings: It was only ever available in the 38mm size and set customers back $149, about middle of the road as far as pricing goes. Other bands are both more expensive and more economical, making the Modern Buckle somewhat forgettable. Plus, with the plethora of third-party bands available (we’ve rounded up the best Apple Watch bands for you already), folks likely opted to look elsewhere for cheaper options, which probably meant Apple’s own band sales suffered.

While you’ll no longer find the Modern Buckle on Apple’s website (it’s actually been unavailable there since mid-March), that doesn’t mean it has disappeared entirely. Look to Target or Best Buy for remaining inventory, though once they’re out, they’ll be out for good. If you try to search for the band on Apple’s site, you’ll get a redirect to a page that reads, “Looking for something? We thought so. However, the product you’re looking for is no longer available on apple.com. But we do have similar products to show you.”

There is one exception to the above, however. The Modern Buckle has disappeared from U.S. listings, but it does appear to still be available in other countries. At the very least, the UK Apple Store is still selling the band, so if you really want to get your hands on one, you can.

Wearables

Sony’s weird Wena isn’t a smartwatch, it’s a smart watch strap

Sony's Wena smart watch straps have been around since 2015; but the company has now decided to launch them outside of Japan, starting with the U.K.. The straps convert traditional watch straps into smart watches.
Deals

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Amazon drops prices on the Apple Watch Series 3 for Valentine’s Day

If you happen to be an iPhone owner, the Apple Series 3 smartwatch is the most compatible smartwatch for you. And now for a limited time the Apple Watch Series 3 is being offered to the public at a discounted price from Amazon.
Wearables

Nomad’s metal Apple Watch straps are strong and classy but come at a price

Nomad is known for building high-quality, premium Apple Watch straps, and now the company is back with its first metal Apple Watch bands. The new Nomad Titanium bands are classy and strong, but they come at a price.
Deals

From Air to Pro, here are the best MacBook deals for February 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Computing

These are the 6 best free antivirus apps to help protect your MacBook

Malware protection is more important than ever, even if you eschew Windows in favor of Apple's desktop platform. Thankfully, protecting your machine is as easy as choosing from the best free antivirus apps for Mac suites.
Mobile

The Apollo Traveller is the fastest recharging power bank we’ve ever used

Power banks are getting better all the time, but the Apollo Traveller from Elecjet hits new heights in terms of charging and recharging speeds thanks to the use of a graphene composite for cooling. Here's what happened when we tried it out.
Computing

Get ready for new AirPods, MacBooks as rumored dates for Apple WWDC 2019 emerge

Apple developers and fans alike look forward, every year, to the company's World Wide Developer Conference, WWDC, and for this year, we already have the rumored dates that might bring us Apple's latest tech announcements.
Computing

This Mac keyboard is slim, dark, and clicky, but it’s still not perfect

There aren't many great mechanical keyboards for Macs. The Keychron K1 is just the latest attempt to join that hallowed group, but does its blend of style and substance tick all the boxes?
Computing

These 30 useful apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find.
Mobile

Need a date for Valentine's Day? Cozy up with the best dating apps of 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.
Computing

One of these monitors will look great next to your new MacBook Pro

Apple doesn't make its beloved Cinema Display monitors anymore, which makes finding the best monitor for the MacBook Pro more difficult. In this guide, we break down some of our favorites and offer something for every size and budget.
Mobile

Smartwatch sales soared in 2018, with Apple leading the charge

The NPD Group, a market research organization, has reported smartwatch sales soared in 2018. Apple is leading the charge, but it's clear there's still room in the market for competitors, as Samsung and Fitbit also did well.
Business

Apple loses battle to use Intel modems in Germany in latest clash with Qualcomm

Apple is following the Federal Trade Commission's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.