Apple quietly dumps Modern Buckle Watch band

apple watch modern buckle band

Looking to accessorize your Apple Watch? Your roster of options just shrank a bit. The iEmpire quietly removed the Modern Buckle Apple Watch band from its lineup, 9to5Mac noticed, marking the first time that the company has completely eliminated an entire material.

Previously, Apple has discontinued colors while introducing new ones, or supplemented an existing offering with new materials. With the Modern Buckle, it’s just sayonara for good — an unfortunate farewell, as the Modern Buckle is one of the original Apple Watch bands. It was introduced alongside the first-generation wearable and withstood a number of updates, like new colors.

But to be fair, as MacRumors points out, the Modern Buckle wasn’t exactly set up for success. It was one of the less flexible Apple offerings: It was only ever available in the 38mm size and set customers back $149, about middle of the road as far as pricing goes. Other bands are both more expensive and more economical, making the Modern Buckle somewhat forgettable. Plus, with the plethora of third-party bands available (we’ve rounded up the best Apple Watch bands for you already), folks likely opted to look elsewhere for cheaper options, which probably meant Apple’s own band sales suffered.

While you’ll no longer find the Modern Buckle on Apple’s website (it’s actually been unavailable there since mid-March), that doesn’t mean it has disappeared entirely. Look to Target or Best Buy for remaining inventory, though once they’re out, they’ll be out for good. If you try to search for the band on Apple’s site, you’ll get a redirect to a page that reads, “Looking for something? We thought so. However, the product you’re looking for is no longer available on apple.com. But we do have similar products to show you.”

There is one exception to the above, however. The Modern Buckle has disappeared from U.S. listings, but it does appear to still be available in other countries. At the very least, the UK Apple Store is still selling the band, so if you really want to get your hands on one, you can.

Mobile

Amazon cuts prices on Apple Watch Series 4 and Series 3 smartwatches

In the market for a new smartwatch? The Apple Watch is the best one, and right now it's a little more affordable than it usually is. The Apple Watch Series 4 and Apple Watch Series 3 are both available at discounted prices straight from…
Deals

It’s time to check out the best Apple Watch deals for April 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Movies & TV

Netflix vs. Hulu: Which streaming service is right for you?

Netflix and Hulu are two of the biggest names in streaming entertainment. Our guide will help you decide which streaming service has the content you want and the best value for your limited budget.
Mobile

Keep your huge phone beautiful with the best iPhone XS Max cases

Apple's iPhone XS Max might be the best large phone the company has ever released. But a bigger OLED display and body means there's more glass to crack. Keep your massive phone safe with the best iPhone XS Max cases.
Deals

This is the one thing you need to do before giving your child a smart phone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage Read on to find out how you can protect your child from online…
Computing

Here's how you can download the best free music players for your Mac

Tired of your Mac's default music player? Take a look at our picks for the best free music players available for your Apple rig. Whether you're a casual listener or an audiophile, you're sure to find something that fits your needs here.
Computing

The iPhone’s Screen Time and Siri Shortcuts could land on Macs this year

For its desktop computers, it appears that Apple may continue to draw from the iPhone for inspiration. iOS 12 features, like Screen Time and Siri Shortcuts, are believed to be making their way to MacOS this year at WWDC in June.
Mobile

The Best iPhone 7 battery cases to give your phone some extra juice

The iPhone 7 doesn't have terrible battery life, but you never know when you'll need to juice up on the go. To help, here are the best iPhone 7 battery cases that can keep your smartphone charged and ready for long-term use.
Deals

Apple iPads and iPad Pros get price cuts up to $150 on Amazon

In the market for a new iPad? Now might be the time to buy -- Amazon has discounted a range of iPad models, including the 10.5-inch, 11-inch, and 12.9-inch iPad Pro models, plus the standard iPad.
Mobile

The 15 most stylish iPhone docks and charging stands for your device

The right iPhone dock does more than just hold your phone. If you’re looking for the perfect dock for your bedroom, or one to sit discretely on your office desk, there’s a good chance you’ll find it here.
Cars

Apple’s interest in self-driving cars reported to be revving up

A new report suggests that Apple is in talks with a number of suppliers to purchase lidar sensors, an essential tool for self-driving cars. The news is once again spiking rumors that Apple might be building vehicles.
Trash

How to save yourself money by buying a refurbished iPhone

There’s a lot to consider when you’re looking for a new iPhone, and it can be very expensive. Save yourself some heartache and some money with our guide on how to buy a refurbished iPhone.
Mobile

Best iPhone 7 Plus screen protectors to shield your big, beautiful display

Cracked screens are expensive to replace. Fortunately for you, we've rounded up what's available in terms of protection for Apple's large iPhone 7 Plus. Here are the best screen protectors you can buy.
Mobile

Add style and functionality with the best iPad Pro 9.7 cases

No tablet should be without protection, especially an expensive one. Check out our picks for the best iPad Pro 9.7 cases, so you can add some protection, functionality, and style to your new device.