How Apple CEO Tim Cook will carry on Steve Jobs’ legacy

tim cook ceoSteve Jobs’ resignation has captivated not only fanboys but the entire world. And while we contemplate the future of Apple, we’re also looking back on the man that shaped and molded what has become one of the most powerful companies in existance.

We also want to know more about who’s going to be running that company in lieu of Jobs’ resignation. Tim Cook first stepped up to the plate this past January when the now-former CEO took a medical leave. Since then, he has become an increasingly instrumental part of Apple, while still balancing his leadership with Jobs’ ongoing involvement. But now, the reigns are being officially turned over to the former Apple COO.

Cook has been described as the mastermind behind Apple’s supply chain and inventory, and we’ve seen how his strategies have benefitted the company recently. The general narrative of Cook is that he’s a businessman who has very precisely calculated how to work the market–and that this, coupled with Jobs’ intensity and product passion, is what has catapulted Apple to the top of its class.

But we know a lot about Jobs. We know his entire life story, his mannerisms and eccentricities, and very possibly the entire contents of his wardrobe. We don’t know those things about Cook. The tech world has a very personal attachment to Jobs, be it to loathe him or idolize him, and that can’t be said for Cook yet.

Jay ElliotWe recently had the chance to speak with Jay Elliot, former senior VP of Apple and author of The Steve Jobs Way: iLeadership for a New Generation. Elliot (pictured to the right) offered some insight as to how Jobs has molded the company to continue in his design, and how Cook is a crucial part of this. “He has been superb with operations. Steve is one of those entrepreneurs who not only has vision but can execute his vision–and Tim has been one of the key factors in that process.” Elliot also mentions that years from now, Apple might find the near-obsessive passion Jobs had in someone else, but that the team he has created will maintain business as usual for the company.

And business will be good. Cook’s market management prowess has cemented much of the company’s current and future success, Elliot says. “The sales process is in place and that’s not going to change.”

So what is going to change? “Tim is calmer than Steve,” Elliot explains. “Steve has this incredible passion, and Tim is a little more easygoing–but that can be a plus.” Jobs’ passion has been interpreted as irrationality, making him look like something of a loose canon at times. His infamous past with Apple’s board of directors once led to his dismissal, and any sort of attitude misinterpretation isn’t something to worry about thanks to Cook’s even keel.

Will this dependability translate to a less innovative spirit? Elliot–and the rest of the world–doesn’t seem to think so. Designer Jonathan Ive has played a critical role in delivering Jobs’ user-focused vision, and Elliot says the simple, infamous Apple product design and UI aren’t going anywhere.

He also doesn’t think Jobs will overstep any boundaries once he’s on the board. “He won’t violate that relationship. Tim will be the CEO.” 

Movies & TV

Marvel’s ‘Doctor Strange’ sequel conjures up a director and a release date

Doctor Strange director and co-writer Scott Derrickson will return to helm the Sorcerer Supreme's next big-screen adventure. Filming will begin in 2020, after Strange's mysterious Avengers: Endgame fate is resolved.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to endangered cats

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

Ice meets fire in HBO's latest 'Game of Thrones' season 8 teaser

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Computing

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.
Mobile

Apple's iOS 12.1.1 makes it easier to switch cameras in FaceTime

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.
Mobile

New Apple Watch begins saving lives one week after getting EKG feature

The Apple Watch Series 4 was updated almost a week ago with a new feature that allows users to take electrocardiogram tests -- and already it seems like the new feature is saving lives.
Mobile

The best smartphone stocking stuffers for a very techy Christmas

If you've got a tech-loving smartphone enthusiast to buy for, we can help you out. Here's a selection of top phone accessories that would make amazing stocking stuffers so you can have a very Merry Christmas.
Mobile

Santa Claus is coming to town. Get ready with these Christmas apps

Like it or not, Christmas comes but once a year. Thankfully, we've got a list of the best Christmas apps to help get you into the holiday spirit, just in case you want to call Santa or become a Christmas elf.
Wearables

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.
Deals

Amazon slashes price of 2018 iPad to under $250 in time for Christmas

Whether you love Apple or prefer Android, this 2018 iPad 32GB tablet deal is rather tempting. If you're still on the hunt for gifts, then this deep discount from Amazon makes now an excellent time to pick one up.
Wearables

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.