Agent 007’s car company is selling baby strollers, designer clothing, and yachts

2017 Aston Martin DB11 First Drive
Miles Branman/Digital Trends
Aston Martin sells cars, right? Well, yes it does, but now you can add Hackett clothing, fashion accessories, luggage, Aston eyeglass frames, and even Quintessence yachts to the list of luxury items the famed British automaker purveys, according to Bloomberg.

It’s not unusual for car companies to sell branded accessories, but in most cases the goods are limited to caps, shirts, key rings, and coffee cups. Porsche Design, a subsidiary of Porsche AG, is an exception that primarily sells sunglasses, watches, pens and other personal accessories. Aston-Martin, however, is reaching much wider in its range of offered goods. A common theme: luxury.

Luxury tops the list of several reasons Aston Martin has opened a brick and mortar store for a wide range of goods in London’s Mayfair district. The selection of items displayed in the store demand attention for their design, their attention to detail, and their price tags. Aston Martin wants you to associate the brand with luxury.

Profit can count for another good reason for the Aston Martin store and website. Whether you own or desire to own an Aston Martin vehicle, there’s an indelible panache associated with the brand from early and later James Bond films. Aston Martins were featured in Die Another Day, Casino Royale, Quantum of Solace, and Skyfall. And this does suggest that people will buy Aston Martin accessories, permitting the company to clear a tidy profit.

So you might never even ride in an Aston Martin, but you can carry a tan “coat wallet” that will set you back $270. Surely people will ask where you got it when they see its “striking electric blue leather lining” and you can off-handedly remark, “Oh, it’s an Aston Martin I picked up in Mayfair.”

And one additional reason for the Aston Martin store, of course, is to sell cars. Aston Martins are parked in front of the store and a $213,000 DB11 is currently displayed inside. You can view available Aston Martin leather and paint color choices at the store in hopes are you’ll be inspired to order your own car.

Aston Martin is seeking profitability by the end of 2018. To support that goal, you can stop by the Mayfair store to buy a handmade $20,000 alligator bag with a 24-karat Aston Martin wings medallion, a $4,000 Silver Cross baby stroller, or perhaps a nifty DB11. I’d like mine in steel gray, please.

Deals

Apple brings back the iPhone SE with a $100 clearance discount included

Apple is offering the iPhone SE on their online clearance store once again. With discounts of $100, you can get a brand new unlocked iPhone SE for as little as $249. This offer is only available while supplies last.
Computing

Microsoft’s Presidents Day Sale cuts price of some Surface laptops by up to $200

It is a great time to save on Windows 10 laptops. Microsoft's retail store is running a sale on some of the best tablets and laptops, cutting pricing by up to $200 on the Surface Laptop 2 and more.
Gaming

Here's our take on the best game-streaming services currently out there

You can still get your physical video game discs or cartridges at your local store or download games digitally, but another option is even more convenient: Game streaming. Here are the best game streaming services.
Gaming

Razer Game Store to shut down at end of February, less than a year after opening

The Razer Game Store will shut down on February 28, less than a year after it opened. Games purchased from the digital store will continue to work, but purchased keys will need to be used before its closure.
Cars

Watch a modified Audi e-tron electric SUV drive straight up a ski slope

A modified Audi e-tron climbed up an 85-percent gradient on an Austrian ski slope in a tribute to a classic Audi commercial. The vehicle used for the stunt sported an extra electric motor and spiked tires.
Cars

Mamma mia! Alfa Romeo will unveil a new model at the Geneva Auto Show

Alfa Romeo told Digital Trends it will unveil a new model at the 2019 Geneva Auto Show. It stopped short of revealing what it has in store, but rumors claim it will be a crossover positioned below the Stelvio.
Cars

Citroën says you could drive its tiny Ami One electric car without a license

Citroën's Ami One concept car is an electric vehicle that's as cute as it is compact. The miniature motor only has a top speed of 28 mph, so the French automaker imagines it as a shareable runaround for short drives.
Cars

Arizona city slammed with $10M lawsuit over fatal Uber autonomous car accident

The family of Elaine Herzberg, the woman struck and killed by one of Uber's self-driving prototypes, has filed a $10 million lawsuit against the city of Tempe, Arizona. They claim Herzberg jaywalked because she was confused by a brick…
Cars

Mercedes lets the sun shine in one last time with SLC Final Edition convertible

The Mercedes-Benz SLC convertible sports car is going out of production. Launched in 1996 as the SLK, the model has been a fixture in the Mercedes-Benz lineup across three generations.
Cars

Aston Martin’s next hypercar, due in 2021, will pack a hybrid powertrain punch

Aston Martin will follow up the Valkyrie and Valkyrie AMR Pro with a new hypercar, code-named Project 003. The car will debut in 2021, with production limited to 500 units worldwide.
Cars

Apple opens up about its self-driving car program in letter to NHTSA

Apple has traditionally kept details about its self-driving car technology under wraps, but it has revealed details about the program in a rare instance of openness. The company takes safety seriously.
Cars

Tesla will release fully self-driving cars in 2019 — with a big asterisk

Tesla reaffirmed its goal of releasing a fully self-driving car by the end of 2019, but it warned the system won't work perfectly 100 percent of the time. Convincing regulators that it's safe to use will require some effort, too.
Cars

Consumer Reports bumps the Tesla Model 3 off of its list of recommended models

The Tesla Model 3 is one of the six new cars that have lost their coveted Recommended rating from Consumer Reports over reliability concerns. In 2018, Model 3 owners reported body trim falling off and problems with the car's glass.
Cars

Lyft’s Shared Saver service offers cheaper rides, but you’ll have to walk a little

Lyft has launched a new ride option called Shared Saver that offers cheaper rides if you're willing to walk a little. Shared Saver designates a nearby pick-up point and drops you off a short distance from your final destination.