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Audi halts vehicle deliveries to the U.S. as it mulls impact of tariffs

2021 Audi Q5
Image used with permission by copyright holder

If you’d been thinking of buying an Audi, now might be the time.  The German brand, owned by the Volkswagen Group, has announced it would halt shipments to the U.S. in the wake of President Donald Trump’s 25% tariffs on all imported vehicles.

Audi is currently holding cars that arrived after the tariffs took effect, on April 3, in U.S. ports. But it still has around 37,000 vehicles in its U.S. inventory, which should be able to meet demand for about two months, according to Reuters.

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Automakers on average hold enough cars to meet U.S. demand for about three months, according to Cox Automotive.

Audi should be particularly affected by the tariffs: The Q5, its best-selling model in the U.S., is produced in Mexico, while other models, such as the A3, A4, and A6 are produced in Germany.

Holding shipments is obviously a temporary measure to buy time for Audi and parent company Volkswagen. If tariffs stay in place, vehicle prices would likely have to go up accordingly, unless some production is shifted to the U.S. Volkswagen already has a plant in Chattanooga, Tennessee, and is planning a new plant in South Carolina. That latter plant, however, isn’t expected to be operational until 2027 and is currently dedicated to building electric vehicles for VW’s Scout Motors brand.

Other global automakers have also taken drastic measures in response to Trump’s tariffs. Jaguar Land Rover on April 5 said it is pausing shipments of its its UK-made cars to the United States this month. The British sports-luxury vehicle maker noted that the U.S. market accounts for nearly a quarter of its global sales, led by the likes of Range Rover Sports, Defenders, and Jaguar F-PACE.

And on April 3, Nissan, the biggest Japanese vehicle exporter to the United States, announced it will stop taking new U.S. orders for two Mexican-built Infiniti SUVs, the QX50 and QX55.

Nick Godt
Freelance reporter
Nick Godt has covered global business news on three continents for over 25 years.
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