Tesla claims the Model 3 had the ‘biggest one-week launch of any product ever’

Tesla Model 3
Ahead of the Tesla Model 3’s launch on March 31, everyone knew the $35,000, 215-mile electric sedan would be popular. Just how popular we didn’t know however, and one week removed from the vehicle’s unveiling, the car’s popularity has blown expectations completely out of the water.

In just seven days, Tesla has received more than 325,000 pre-orders for the Model 3, totaling a whopping $14 billion in implied future sales and prompting the company to upgrade its factory in Fremont, California. It’s important to note that buyers only needed to plunk down $1,000 to reserve their car, but that hasn’t stopped Tesla from calling the unveiling “the single biggest one-week launch of any product ever.”

The iPhone 4S and Sony Playstation 4 may have something to say about that, but to Tesla’s credit, the automaker doesn’t pay for huge ads in Times Square or shell out for celebrity endorsements, making the electric hype machine all the more impressive.

“This has been a true grassroots effort driven by the passion of the Tesla team that’s worked so hard to get to this point and our current and future customers who believe so strongly in what we are trying to achieve,” said the company. “Most importantly, we are all taking a huge step towards a better future by accelerating the transition to sustainable transportation.”

In a scene that likely gave retail employees Black Friday flashbacks, EV fans literally camped overnight outside Tesla stores to reserve their Model 3. Most walked away with an estimated delivery date and a fun story to tell, but brand CEO Elon Musk is hoping to give them a “token of appreciation” for their support. We don’t know what the would-be campers will receive yet, but given its source, don’t be too surprised if there’s a slight delay.

Product Review

The ZenFone 6 has a flippable camera and is unlike any other flagship phone

Asus is embracing the 2019 trend of not following any trends at all and instead going in its own direction. The ZenFone 6 has a motorized flip-around camera, a 5,000mAh battery, and an almost stock version of Android installed.
Mobile

Huawei's folding phone held back for more tests, will be released in September

The Huawei Mate X is an exciting 5G folding smartphone with stunning looks. The Mate X has three screens, a clever hinge system, and a Leica camera. All the details you need to know are right here.
Cars

Volvo has created an autonomous truck that looks like a sports car

Volvo’s autonomous truck, called Vera, is about to start work at a Swedish port. The vehicle has a modest top speed of 25 mph and features a striking design that makes it look as if the usual cab has been swapped for a sports car.
Cars

Watch as Volkswagen’s ID R racer wins the ultimate EV bragging rights

The Volkswagen ID R has set a lap record for electric cars at Germany's Nürburgring Nordschleife. The electric race car's lap time of 6 minutes, 5.33 seconds beat the previous record by 40 seconds.
Cars

Ford recalls 1.3 million Explorer and F-150 vehicles over safety issues

Ford announced multiple safety recalls on Wednesday, June 12, the largest of which affects 1.2 million Explorer SUVs over an issue with the suspension that has the potential to affect steering control.
Cars

Here’s why BMW mechanics now carry smartglasses in their tool chest

BMW technicians in the United States have started wearing smartglasses, and it's not because they're shooting alien ships between oil changes. They use augmented reality technology to access workshop manuals.
Product Review

The last American midsize plug-in hybrid is being squeezed out of existence

The 2019 Ford Fusion Energi plug-in hybrid can’t catch a break. Ford is planning to discontinue production next year, but looming tariffs could spell doom for an otherwise comfortable and very economically sensible sedan.
Cars

Will Detroit be the ultimate test for Argo A.I.’s self-driving Ford?

Ford-backed Argo A.I. revealed its third-generation autonomous prototype in Detroit. Based on the Ford Fusion Hybrid, the car is fitted with technology that sees better and further, thinks faster, and is more comfortable to ride in.
Cars

Tesla screens may support YouTube with next software update

Tesla CEO Elon Musk announced today at E3 that the infotainment screens will support YouTube video streaming very soon. This most likely lines up with the latest software update that is expected later this year.
Cars

Florida allows autonomous cars to drive on its roads without human supervision

Florida governor Ron DeSantis passed a law that establishes a legal framework for self-driving cars to operate within the state. It allows car and tech companies to test self-driving cars without a human operator behind the wheel.
Cars

New Toyota tech will automatically shut off engines, apply parking brakes

Toyota is launching two new safety features for the 2020 model year. One will automatically shut off a car's engine when stationary, and the other will automatically shift into park and apply the parking brake to prevent rollaways.
Cars

Aston Martin will put its Valkyrie hybrid hypercar to the ultimate test

The Aston Martin Valkyrie will race at the 24 Hours of Le Mans in 2021. Aston Martin is taking advantage of new rules that encourage automakers to bring their fastest hypercars to the legendary French race.
Digital Trends Live

Digital Trends Live: Florida’s autonomous vehicle law, E3 updates, and more

On this episode of DT Live, we take a look at the biggest trending stories in tech, including Florida allowing fully autonomous vehicles on the road, Atari’s new gaming system, E3 updates, high-speed rail, and more.
Cars

It’s not easy being green. Why EVs have a long road to replace gas vehicles

Electric vehicles are all the rage right now, but are they really better than your average gas-powered car? We take a look at the advantages and disadvantages of the technology, and whether or not they're ready for mass adoption.