Ron Burgundy wants to be on you … and for you to be in a 2014 Dodge Durango

turns ron burgundy thinks dodge durango terrible car
Ron Burgundy wants you to know what he keeps in the glovebox.

Ron Burgundy is back and he really wants you to know about the glove box in the new Dodge Durango.

The Chrysler really, really wants you to buy, or at least know about, the 2014 Dodge Durango. Accordingly, Dodge has hired Will Ferrell, the star of “Anchorman” and the upcoming sequel, “Anchorman II,” to hock its updated SUV.

Fortunately, Dodge’s admen and adwomen have had the wit not to take themselves – or the car – too seriously. The main ad features Ron Burgundy discussing the size and quality of the glovebox, which purportedly “goes on for inches” and includes enough space for six ballpeen hammers.

Gas mileage is up nine percent from the previous year Durango. So we, the viewing audience, gets to be treated to such fun sights as 30 seconds of Ron Burgundy failing to pronounce mpg correctly.

Speaking of which, mileage may be up since last year, but 25 Em-pug-uhs is still nothing to crow over. My 13-year-old Toyota Tundra nearly gets there on the highway and I am not even a comedy legend!

Want to watch a mid-seventies TV News Anchor berate a horse? Chrysler has that covered, too. Burgundy compares the 360-horsepower HEMI V8 under the hood of the Durango to the one horsepower of a rather charming white horse.

It may not be Ron Burgundy’s bag, but I would recommend the Pentastar V6-powered Durango. The Pentastar has got to be one of my favorite mainstream engines on the market – even if you would need to tape 290 horses together to match its power.

With this ad campaign, Dodge is clearly trying to reestablish brand image and reach out to younger buyers. They must either be pretty confident that this will work or pretty desperate to get something to work because I can’t imagine that Ferrell comes cheap.

Emerging Tech

Awesome Tech You Can’t Buy Yet: AI-powered cat toys, wallets, and food containers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Computing

Will Apple introduce a new MacBook at its Oct. 30 event? Here's everything we know

Whether it's called the MacBook Air or just the MacBook, Apple is highly rumored to introduce a new, affordable laptop in 2018. We discuss reports about upgrading displays, processors, sign-in features, and more.
Mobile

Verizon's newest deals can net you $500 off the LG V40 ThinQ

Looking for a new LG flagship? The LG V40 ThinQ is here, and it's bringing a familiar style, two more camera lenses, and upgraded specs. Here's absolutely everything you need to know about the LG V40 ThinQ.
Computing

Is the Pixelbook 2 still happening? Here's everything we know so far

What will the Pixelbook 2 be like? Has the Pixel Slate taken its place? Google hasn't announced it, but thanks to rumors and leaks, we think we have a pretty good idea of what the potential new flagship Chromebook will be like.
Cars

Lyft has a new fixed-price subscription plan for frequent passengers

Lyft wants you to save money by using rideshare services instead of owning a car. The new Lyft All-Access Plan monthly rideshare trip subscription includes 30 rides a month with a small discount for additional trips.
Cars

Could the next Mazda3 boast a fuel-saving breakthrough in engine tech?

Mazda released a teaser video that likely previews the next Mazda3. Expected to make its global debut at the L.A. auto show, the next 3 will wear a more curvaceous design and offer one of the most advanced engines in the automotive…
Product Review

Audi's new A8 is so sophisticated and serene, it practically deletes potholes

The 2019 Audi A8’s outline looks promising: Level 3 autonomous driving capability, haptic-feedback infotainment screens, rear-wheel steering, Matrix LED headlights and OLED taillights, plus a predictive suspension.
Cars

Workhorse takes on diesel with lighter, cheaper NGEN-1000 electric delivery van

Ohio-based Workhorse Group claims its new NGEN-1000 electric delivery van costs the same as a conventional diesel van and can haul a similar amount of cargo. A lower curb weight makes this possible.
Cars

Forget transponders with Peasy’s nationwide pay-as-you-go toll service

Verra Mobility launched Peasy, a consumer highway and bridge toll payment service. Designed to be less hassle than managing traditional transponder or toll tag accounts, Peasy pays tolls as they are levied across most of the U.S.
Cars

Just 10 people will get to put this limited-edition Audi R8 in their garages

The 2018 Audi R8 V10 Plus Competition makes use of Audi's motor sports experience to turn up the performance dial. Decreased weight and increased aerodynamic downforce make this R8 a track monster.
Cars

Porsche’s all-electric Taycan sedan will cost less than a Panamera

Porsche's Mission E concept won't change much as it transitions to a production model named Taycan that's scheduled to arrive in 2019. That means the sedan will keep the sleek design and its 800-volt charging system.
Cars

Bored with stock? The best tuner cars are begging to be modified

Modification has been around almost as long as the automobile itself. Here are 25 of the best tuner cars you can find, ranging from American muscle standouts to Japanese drift cars.
Cars

Tesla keeps promise with more affordable Model 3 with midrange battery pack

Tesla is keeping its promise of making the Model 3 gradually more affordable. The company released a new variant of the car with a mid-range, 260-mile battery option that's priced under the $50,000 mark.
Cars

The snake escapes: Ford’s 700-hp Mustang GT500 slithers online ahead of schedule

The Ford Mustang Shelby GT500 will return in 2019 with over 700 horsepower, Ford confirmed at the 2018 Detroit Auto Show. The GT500 will be the most powerful Ford production car ever.