Get ready for more ads in Windows 10 after the Anniversary Update

advertising blitz windows 10 anniversary update will double start menu ads windows10startmenu big
Microsoft has unveiled plans to double the amount of ads injected to the start menu in Windows 10. This tweak will go live alongside the Anniversary Update, which is expected to hit in July — marking a year since Windows 10 launched in 2015.

At present, users can expect to see five promoted apps interspersed with their own content whenever they open the Start Menu. Once the Anniversary Update has been applied, this number will grow to ten promoted apps, and there’s sure to be scores of users who are upset with this kind of embedded advertising.

Microsoft has stated that any promoted apps that are preinstalled can be completely removed from the system, according to a report from The Verge. The company has also confirmed that promoted items can be removed from the start menu, but it seems that this only refers to individual apps, rather than an option to block all advertising.

Many were surprised when Microsoft announced its intentions to release Windows 10 for free, but now we’re seeing the fruits of its efforts. This form of content promotion could be a very attractive proposition to advertisers, given that there’s a captive audience of 300 million to put products in front of.

Windows has long been the top OS for choice users, but now it’s in competition with mobile operating systems like Android and iOS. In this new landscape, a prosperous app store is vital — and giving users another way to discover new apps is something that developers will welcome with open arms.

However, it remains to be seen whether or not an injection of more ads will harm the user experience. The Anniversary Update also marks the cutoff for free upgrades from previous versions of Windows, but changes like this one are sure to make traditionalists think twice about making the jump.

Computing

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.
Computing

Still miss Windows 7? Here's how to make Windows 10 look more like it

There's no simple way of switching on a Windows 7 mode in Windows 10. Instead, you can install third-party software, manually tweak settings, and edit the registry. We provide instructions for using these tweaks and tools.
Computing

Problems with installing or updating Windows 10? Here's how to fix them

Upgrading to the newest version of Windows 10 is usually a breeze, but sometimes you run into issues. Never fear though, our guide will help you isolate the issue at hand and solve it in a timely manner.
Computing

Getting Windows 10 updated doesn't have to be so painful

Windows update not working? It's a more common problem than you might think. Fortunately, there are a few steps you can take to troubleshoot it and in this guide we'll break them down for you step by step.
Computing

It's not all free money. Here's what to know before you try to mine Bitcoin

Mining Bitcoin today is harder than it used to be, but if you have enough time, money, and cheap electricity, you can still turn a profit. Here's how to get started mining Bitcoin at home and in the cloud.
Computing

Need a free alternative to Adobe Illustrator? Here are our favorites

Photoshop and other commercial tools can be expensive, but drawing software doesn't need to be. This list of the best free drawing software is just as powerful as some of the more expensive offerings.
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Computing

What is fixed wireless 5G? Here’s everything you need to know

Here's fixed wireless 5G explained! Learn what you need to know about this effective new wireless technology, when it's available, how much it costs, and more. If you're thinking about 5G, this guide can help!
Computing

Fix those internet dead zones by turning an old router into a Wi-Fi repeater

Is there a Wi-Fi dead zone in your home or office? A Wi-Fi repeater can help. Don't buy a new one, though. Here is how to extend Wi-Fi range with another router you have lying around.
Computing

Heal your wrist aches and pains with one of these top ergonomic mice

If you have a growing ache in your wrist, it might be worth considering ergonomic mice alternatives. But which is the best ergonomic mouse for you? One of these could be the ticket to the right purchase for you.
Gaming

These are the best indie games you can get on PC right now

Though many indie games now come to consoles as well, there's still a much larger selection on PC. With that in mind, we've created a list of the best indie games for PC, with an emphasis on games that are only available on PC.
Apple

Want a MacBook that will last all day on a single charge? Check these models out

Battery life is one of the most important factors in buying any laptop, especially MacBooks. Their battery life is typically average, but there are some standouts. Knowing which MacBook has the best battery life can be rather useful.
Computing

Want a Dell laptop with an RTX 2060? Cross the new XPS 15 off your list

The next iteration of Dell's XPS 15 laptop won't come with an option for an RTX 2060, according to Alienware's Frank Azor. You could always opt for a new Alienware m15 or m17 instead.
Computing

Always have way too many tabs open? Google Chrome might finally help

Google is one step closer to bringing tab groups to its Chrome browser. The feature is now available in Google's Chrome Canady build with an early implementation that can be enabled through its flag system.