Skip to main content

AMD confirms Radeon RX 5700 pre-launch price drop to take on rival Nvidia

Could a few bucks off make AMD's new GPUs a better buy than Nvidia's best?

Image used with permission by copyright holder

AMD’s RX 5700 graphics cards face stiffer competition than anyone expected after their Computex reveal, with Nvidia’s new Super GPUs seeming to swoop in at the last minute to undercut and outperform AMD’s first truly new cards since 2017’s Vega. Early rumors suggested that the new RX 5700 series could see a price cut to take on Nvidia, in what appears to be a back-and-forth game of leapfrog brinkmanship, and now AMD has confirmed a new pricing strategy. Now, days ahead of the July 7 launch of the Radeon RX 5700, AMD revealed that gamers can save up to $50 on its new line of GPUs.

Nvidia and AMD have gone back to back with graphics card teases and announcements in recent months, with Nvidia dropping a “Super” teaser video just before AMD’s Computex unveiling of its Navi, or rather, RDNA-powered Radeon 5700 and 5700 XT graphics cards. Clearly planned to disrupt AMD’s debut, Nvidia’s new Super cards made their own in early July, following a more in-depth 5700 reveal at E3. With added performance and a competitive price, these new Super cards seemed to torpedo AMD’s upcoming launch before it had even gotten started.

Nvidia’s new Super RTX 2060, 2070, and 2080 perform great at decent prices. Luke Larsen/Digital Trends

But that may no longer be the case, as AMD is striking back at rival Nvidia by announcing pre-launch price drops on its Radeon RX 5700 line. The Radeon RX 5700 will be priced starting at just $349, a $30 discount from the original $379 price, while the XT model will be priced at $399, or a $50 savings from the original $449 price. The 50th Anniversary Edition card will be available for $449, AMD said in a statement.

AMD Radeon RX 5700 and 5700 XT
AMD

It’s unclear if AMD and Nvidia had planned their respective responses to each other’s moves. A cynical stance on Nvidia’s new Super graphics cards could easily conclude that the refresh is more of a GPU reshuffling and rebinning which could quite easily have been in place since Turing’s original launch in 2018. You might conclude that it held on to this additional few percent points of performance headroom as a counter to whatever AMD had planned next. The original Super tease would certainly suggest as much. As did the eventual unveiling of performance and pricing after we all learned what the new RDNA cards were capable of.

Recommended Videos

But with AMD’s new pricing strategy, we have to ask the question, did AMD plan this out too? It must have known that the Super reveal would look to steal Navi’s thunder, so could it have held back on final pricing to the last hour to force Nvidia’s hand?

At the new lower prices for the RX 5700, RX 5700 XT, and 50th Anniversary Edition of the RX 5700 XT, if AMD’s performance claims prove true, the new Radeon graphics cards could become more cost-effective alternatives to gamers eyeing Nvidia’s new Super GPUs.

Updated July 5 to include confirmation and updated pricing details from AMD. 

Jon Martindale
Jon Martindale is a freelance evergreen writer and occasional section coordinator, covering how to guides, best-of lists, and…
AMD takes lead over Nvidia, but how long will it last?
An Asus RX 9070 XT TUF GPU.

While both AMD and Nvidia make some of the best graphics cards, pitting the two against each other usually reveals that Nvidia dominates the GPU market with an over 80% share. However, a new survey revealed that, at least in the recent weeks, many gamers preferred to go with AMD when buying a GPU. But how long will this surprising lead even last?

https://x.com/3DCenter_org/status/1899732939686256846

Read more
AMD’s RX 9070 XT beats Nvidia’s $1,000+ GPU, but there’s a catch
Fans on the RTX 5080.

AMD's RX 9070 XT hit the shelves last week, and the response has been largely positive. The GPU was expected to perform on around the same level as Nvidia's RTX 5070 Ti, making it capable of beating some of the best graphics cards. However, a known overclocker just managed to push the GPU to new heights, helping it beat Nvidia's $1,000+ RTX 5080.

Der8auer took the RX 9070 XT out for an extensive spin and achieved interesting results. Prior to launch, many thought the RX 9070 XT would rival the RTX 5070 at best, but now, we've seen it beating not just the RTX 5070 Ti but also the RTX 5080 in today's test. The catch? Not only did Der8auer use a premium card, but the GPU was also overclocked and undervolted.

Read more
AMD did it! Now we need to keep the pressure up for price cuts
Benchmark for the RX 9070 XT.

Well, look at that. AMD actually released a graphics cards that was competitive on price, performance, and features with Nvidia. And it managed to keep enough cards in stock for the launch that it wasn't immediately ruined by scalpers. Although that might seem like a low bar to reach, it's what passes for a success story for GPU launches in 2025, because Nvidia's has been one of the worst we've ever seen.

As exciting as it is that there's a new graphics card that's actually kind of good and worth paying money for, though, it's not time for AMD (or fans) to rest on their laurels. There's more to push for: most notably that prices should come down further.
The RX 9070 is still too expensive

Read more