AMD’s next graphics chip architecture could be called Polaris

amds next graphics chip architecture could be called polaris amd
With the launch of several new, high-end consumer chips from AMD landing next year, the rumor mill is beginning to spin, and the latest word on the grapevine is that the graphics architecture that will replace the rather long-in-the-tooth Graphics Core Next will be called Polaris. The reasoning behind the name is efficiency, something AMD is said to be focusing on a lot with its next-generation GPUs.

This information comes from a snapshot by Hardware Battle of some AMD marketing materials which introduce the “Polaris Architecture.” Polaris, as we all recall from high school, is the brightest star in the Ursa Minor constellation, and as the image says, stars are the most efficient photon generators in the universe.

“Their efficiency is the inspiration for every pixel we generate.”

This isn’t the first time we’ve heard of Polaris either, further suggesting that this may well be the next-generation GPU architecture for AMD. Back in November, the head of the Radeon Technologies Group, Raja Koduri, mentioned it in a cryptic exchange with AMD marketing director Chris Hook (thanks TechSpot).

However this rumor turns out, the note about efficiency in the marketing material is an important one. While AMD GPUs have stayed mostly toe-to-toe with Nvidia in terms of raw performance, they are far behind when it comes to energy efficiency. Even AMD’s new Fury line of GPUs, which offer more efficient memory, are still a big power draw compared to Nvidia’s top-end cards.

That is something that is expected to improve naturally with the drop down to 14nm, but the question is whether AMD’s designs have caught up with Nvidia’s sufficiently to allow the firm to offer comparable performance per watt. That’s important to bring down running costs and reduce the need for heavy duty cooling.

Of course we’re also expecting quite a performance jump with the new generation, but if AMD can improve the efficiency of the cards, it stands a much greater chance of getting back into the good graces of gamers, enthusiasts, and system builders. The firm needs to do this, as its market share has shrunk dramatically in 2015.

Are you holding out for a new-gen GPU next year? If so, are you planning on buying AMD or Nvidia?

Computing

You could be gaming on AMD’s Navi graphics card before the end of the summer

If you're waiting for a new graphics card from AMD that doesn't cost $700, you may have to wait for Navi. But that card may not be far away, with new rumors suggesting we could see a July launch.
Computing

Is AMD's Navi back on track for 2019? Here's everything you need to know

With a reported launch in 2019, AMD is focusing on the mid-range market with its next-generation Navi GPU. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles, like Sony's PlayStation 5.
Mobile

Is this the first image of a Galaxy S10 being used in real life?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Mobile

Benchmark results show Snapdragon 855 destroys previous-generation chip

Almost exactly a year after the launch of the Snapdragon 845, Qualcomm took the wraps off of its next-generation mobile platform, the new Snapdragon 855. The new chip puts an emphasis on A.I. performance.
Computing

The Asus ZenBook 13 offers more value and performance than Apple's MacBook Air

The Asus ZenBook 13 UX333 is the latest in that company's excellent "budget" laptop line, and it looks and feels better than ever. How does it compare to Apple's latest MacBook Air?
Computing

AMD Radeon VII will support DLSS-like upscaling developed by Microsoft

AMD's Radeon VII has shown promise with early tests of an open DLSS-like technology developed by Microsoft called DirectML. It would provide similar upscale features, but none of the locks on hardware choice.
Computing

Cortana wants to be friends with Alexa and Google Assistant

Microsoft no longer wants to compete against Amazon's Alexa and Google's Assistant in the digital assistant space. Instead, it wants to transform Cortana into a skill that can be integrated into other digital assistants.
Computing

Microsoft leans on A.I. to resume safe delivery of Windows 10 Update

Microsoft is leaning on artificial intelligence as it resumes the automatic rollout of the Windows 10 October 2018 Update. You should start seeing the update soon now that Microsoft has resolved problems with the initial software.
Computing

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.
Computing

It's not all free money. Here's what to know before you try to mine Bitcoin

Mining Bitcoin today is harder than it used to be, but if you have enough time, money, and cheap electricity, you can still turn a profit. Here's how to get started mining Bitcoin at home and in the cloud.
Computing

Need a free alternative to Adobe Illustrator? Here are our favorites

Photoshop and other commercial tools can be expensive, but drawing software doesn't need to be. This list of the best free drawing software is just as powerful as some of the more expensive offerings.
Computing

What is fixed wireless 5G? Here’s everything you need to know

Here's fixed wireless 5G explained! Learn what you need to know about this effective new wireless technology, when it's available, how much it costs, and more. If you're thinking about 5G, this guide can help!
Emerging Tech

Awesome Tech You Can’t Buy Yet: camera with A.I. director, robot arm assistant

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Computing

Fix those internet dead zones by turning an old router into a Wi-Fi repeater

Is there a Wi-Fi dead zone in your home or office? A Wi-Fi repeater can help. Don't buy a new one, though. Here is how to extend Wi-Fi range with another router you have lying around.