Skip to main content

GPU prices may be about to crash to incredible new lows

Nvidia may be preparing to apply yet another price drop for its RTX 30-series GPUs, according to reports emerging from China.

As reported by VideoCardz, Chinese website ZOL is reporting that Team Green could reduce the cost of its graphics cards by the end of August — a course of action that would undoubtedly be a response to the current state of the market.

Related Videos
Graphics card in the Acer Predator Orion 7000.
Jacob Roach / Digital Trends

The outlet is hearing that AMD will also join its rival in cutting the manufacturer’s suggested retail price (MSRP) for its own cards, the Radeon 7000-series.

MyDrivers, meanwhile, states that the price reduction Nvidia will be applying will be “larger than that of AMD.”

The real question is how large these price drops will actually be. After all, in recent months, we’ve already seen retail prices fall to the point where many video cards can now be purchased below their MSRPs.

Case in point: One of Nvidia’s board partners, EVGA, has cut the price for some of its RTX 3090 Ti models by an enormous $1,000. Not so long ago, cards were being sold for inflated price points far exceeding $1,000. For example, the RTX 3080 GPU can be found on eBay for lower than $650 — a far cry from its average selling price of $1,000 before the market stabilized.

This state of affairs is unprecedented, to say the least, but there are a few reasons to explain the GPU market normalizing. One of the contributing factors behind prices nosediving is the cryptocurrency industry crashing across the board – both Bitcoin and Ethereum values in particular have decreased in speculator fashion.

A Radeon RX 6700 XT GPU unit installed on a motherboard.

And with shortage issues no longer affecting current-gen graphics cards, there’s been a huge buildup of stock, driving prices down even further.

Furthermore, next-gen RTX 40 and Radeon 7000 cards are only a few months away, which will obviously have a noticeable impact on the demand for boards.

Nvidia was previously reported to have slashed the MSRP for some of its flagship GPUs by as much as $500 last month. With that in mind, alongside the aforementioned supply chain reports, we could realistically see sub-$1,000 prices for some of the most powerful graphics cards become the new norm.

Lending credence to that scenario is the fact that Nvidia and AMD won’t want to possess an abundance of current-gen stock by the time their successors arrive.

Elsewhere, in Germany and Austria, the GeForce RTX 30-series is now available for 9% below MSRPs, while AMD’s Radeon RX 6000 lineup can be picked up for 14% below MSRPs.

Editors' Recommendations

Nvidia RTX 4060 Ti might repeat the same mistake as the RTX 4090
Nvidia GeForce RTX 4090 is shown along with a hand holding the power cable adapter.

New leaks regarding the rumored RTX 4060 Ti have left many PC gaming enthusiasts scratching their heads. Not only does the GPU sound pretty unimpressive so far, but it also shows Nvidia's commitment to one strange choice -- the 12-pin power connector. Yes, the exact same one that's been getting so much bad press recently.

Seeing this bizarre decision makes me wonder -- is Nvidia's commitment to the high-end part of the market really the right way to go?
A lukewarm response
https://twitter.com/kopite7kimi/status/1602761028584247298

Read more
RTX 4070 Ti benchmarks leak: Is Nvidia about to undercut AMD?
The RTX 4090 sitting on a table.

The first benchmarks for Nvidia's rumored RTX 4070 Ti have leaked out, and they could put AMD's recently released RX 7900 XTX and RX 7900 XT in jeopardy.

It comes from the Geekbench browser, which shows the RTX 4070 Ti by name earning an OpenCL score of 214,654. AMD's RX 7900 XTX can go higher in some cases, but also a bit lower. One run shows AMD's flagship GPU earning an impressive 231,836, but another shows it below the RTX 4070 Ti result with a score of 209,507. The more pressing concern is the lower-end RX 7900 XT. This card scores closer to 185,000 in Geekbench's OpenCL benchmark, around 14% slower than the RTX 4070 Ti result.

Read more
What power supply do you need for the AMD Radeon RX 7900 XTX?
Radeon logo on the RX 7900 XTX.

Upgrading your graphics card can sometimes mean upgrading your power supply too, especially if it's one of the latest generations of flagship cards, like the AMD Radeon RX 7900 XTX. If you want to make sure everything's smooth and stable, it's best to check whether your current PSU can handle the upgrades provided by AMD's new range of GPUs, dubbed RDNA 3 or Radeon RX 7000.

So far, the new GPU range only has two cards: the RX 7900 XTX and the 7900 XT. Out of those two, the RX 7900 XTX is the one that consumes the most power. Even then, it's still fairly conservative when compared to the Nvidia flagship, the RTX 4090. In Nvidia's case, the Founders Edition has a total board power (TBP) of 450 watts and calls for an 850-watt PSU. However, some of Nvidia's board partners that made custom versions of the GPU require a much beefier PSU, reaching as high as 1,200 watts.

Read more