Skip to main content

This iceless cooler looks like a Mars rover, keeps beer cold for a week

Americans love coolers. They keep our beer cold, our meat fresh, and give us somewhere to plant our butts around the campfire that isn’t a soggy log. No wonder we lined up to throw our money at the electrified Coolest Cooler, only to cringe as it became the poster child for overly ambitious Kickstarter failures.

More CES 2019 coverage

But fear not, lovers of cold outdoor beer. CES 2019 has brought a new breed of electrified cooler, and this one skips the gimmicky margarita blender. Furrion, the darling of glamping RVers everywhere, has a cooler that promises to eliminate ice runs forever.

The Rova, as Furrion calls its contraption, looks like a cooler from the Halo universe as built by NASA. It has perforated Mars rover wheels, edgy angles, and LEDs everywhere. More importantly, it has a brick-sized lithium-ion battery that promises to keep beverages cold for up to 10 days straight.

While electric refrigerators from the likes of Dometic are common in vans and RVs with deep-cycle lead-acid battery banks, venturing away from a vehicle has always involved a trip to the gas station to dig bags of ice out of a padlocked ice locker. Furrion claims the Rova will put an end to that routine by keeping beverages cold for a week straight, or up to 10 days if you bother to load it with ice.

Most inexpensive car fridges rely on inexpensive and inefficient Peltier coolers, but the Rova uses a built-in compressor, just like your home refrigerator. Naturally, that requires a beast of a battery, so Furrion’s Epod cells deliver 400 watts. The same cells will also work in an upcoming line of Furrion outdoor appliances. Furrion says they will run a 22-inch TV for eight hours, recharge your phone 22 times, or power LED lighting for 130 hours.

The battery lives in one side of the cooler, beside a well for dry storage, and the beverages live in the other side. Though the cold side of the cooler measures only 1.3 cubic feet, or about 37 liters, the lack of ice means more of that space is usable for food and beverage. On the outside, the Rova sports three USB ports for charging gadgets, a wireless Qi charging pad for compatible phones, and a 110v outlet for ordinary appliances. An accessory rack on the side of the cooler lets you tack on cupholders, speakers, and other accessories.

Like all of Furrion’s luxury-focused gear, the Rova packs a luxury price tag. It will retail for around $700 when it launches later this year, and you can expect to drop another $300 on the required Epod battery. A bundle should cut the combined cost a bit south of $1,000, but that still buys a lot of ice for your trusty Coleman cooler. Of course, Yeti has made $500 coolers the new norm, so maybe the world is ready to pay a premium to abandon ice forever.

Editors' Recommendations

Nick Mokey
As Digital Trends’ Managing Editor, Nick Mokey oversees an editorial team delivering definitive reviews, enlightening…
The best portable power stations
EcoFlow DELTA 2 on table at campsite for quick charging.

Affordable and efficient portable power is a necessity these days, keeping our electronic devices operational while on the go. But there are literally dozens of options to choose from, making it abundantly difficult to decide which mobile charging solution is best for you. We've sorted through countless portable power options and came up with six of the best portable power stations to keep your smartphones, tablets, laptops, and other gadgets functioning while living off the grid.
The best overall: Jackery Explorer 1000

Jackery has been a mainstay in the portable power market for several years, and today, the company continues to set the standard. With three AC outlets, two USB-A, and two USB-C plugs, you'll have plenty of options for keeping your gadgets charged.

Read more
CES 2023: HD Hyundai’s Avikus is an A.I. for autonomous boat and marine navigation
Demonstration of NeuBoat level 2 autonomous navigation system at the Fort Lauderdale International Boat Show

This content was produced in partnership with HD Hyundai.
Autonomous vehicle navigation technology is certainly nothing new and has been in the works for the better part of a decade at this point. But one of the most common forms we see and hear about is the type used to control steering in road-based vehicles. That's not the only place where technology can make a huge difference. Autonomous driving systems can offer incredible benefits to boats and marine vehicles, too, which is precisely why HD Hyundai has unveiled its Avikus AI technology -- for marine and watercraft vehicles.

More recently, HD Hyundai participated in the Fort Lauderdale International Boat Show, to demo its NeuBoat level 2 autonomous navigation system for recreational boats. The name mashes together the words "neuron" and "boat" and is quite fitting since the Avikus' A.I. navigation tech is a core component of the solution, it will handle self-recognition, real-time decisions, and controls when on the water. Of course, there are a lot of things happening behind the scenes with HD Hyundai's autonomous navigation solution, which we'll dive into below -- HD Hyundai will also be introducing more about the tech at CES 2023.

Read more
This AI cloned my voice using just three minutes of audio
acapela group voice cloning ad

There's a scene in Mission Impossible 3 that you might recall. In it, our hero Ethan Hunt (Tom Cruise) tackles the movie's villain, holds him at gunpoint, and forces him to read a bizarre series of sentences aloud.

"The pleasure of Busby's company is what I most enjoy," he reluctantly reads. "He put a tack on Miss Yancy's chair, and she called him a horrible boy. At the end of the month, he was flinging two kittens across the width of the room ..."

Read more