Skip to main content

Pepper the robot gets sales training, ready to sell phones in its own store

robot human jobs softbank pepper
Image used with permission by copyright holder
Pepper the robot seems to always be learning new skills, from working at a train station to, um, professional cosplay; but the latest is probably going to be the most lucrative, because Pepper has learned to sell. To prove it, Japanese network SoftBank — the company behind Pepper — will open a special phone retail store, staff it with Pepper robots, and get them to go out and sell people a new smartphone.

It’s no joke. The store will open for a limited amount of time at the end of March in Minato-ku, Tokyo, and Pepper will be there to greet customers, talk them through contracts, and point out the phone that suits their needs best. SoftBank says it’s the world’s first shop where service is exclusively provided by a robot.

Recommended Videos

What makes Pepper suitable to work in the high-pressure sales environment that is a modern mobile phone store? It can read human emotions, a key tool in any keen salesperson’s arsenal, and respond accordingly. It does this by observing the expression on your face, body language, and even your tone of voice. Pepper isn’t imposing at 120cm tall, and has a friendly face to put would-be buyers at ease. Well, as at-ease as possible when you’re being sold a phone by a robot.

Please enable Javascript to view this content

It may sound like a crazy idea, but meeting and greeting people at stores and businesses is one of Pepper’s prime directives. SoftBank’s pushing Pepper to the limit by leaving it in charge of an entire store, but if it’s successful, then it’s sure to help convince more companies that Pepper can handle the front desk of their office.

The SoftBank store opens on March 28 until April 3, and Pepper has a full workday ahead with hours between midday and 7pm. Pepper went on sale in Japan last June, when the first run of 1,000 sold out in 60-seconds.

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
Hyundai Ioniq 5 sets world record for greatest altitude change
hyundai ioniq 5 world record altitude change mk02 detail kv

When the Guinness World Records (GWR) book was launched in 1955, the idea was to compile facts and figures that could finally settle often endless arguments in the U.K.’s many pubs.

It quickly evolved into a yearly compilation of world records, big and small, including last year's largest grilled cheese sandwich in the world.

Read more
Global EV sales expected to rise 30% in 2025, S&P Global says
ev sales up 30 percent 2025 byd sealion 7 1stbanner l

While trade wars, tariffs, and wavering subsidies are very much in the cards for the auto industry in 2025, global sales of electric vehicles (EVs) are still expected to rise substantially next year, according to S&P Global Mobility.

"2025 is shaping up to be ultra-challenging for the auto industry, as key regional demand factors limit demand potential and the new U.S. administration adds fresh uncertainty from day one," says Colin Couchman, executive director of global light vehicle forecasting for S&P Global Mobility.

Read more
Faraday Future could unveil lowest-priced EV yet at CES 2025
Faraday Future FF 91

Given existing tariffs and what’s in store from the Trump administration, you’d be forgiven for thinking the global race toward lower electric vehicle (EV) prices will not reach U.S. shores in 2025.

After all, Chinese manufacturers, who sell the least expensive EVs globally, have shelved plans to enter the U.S. market after 100% tariffs were imposed on China-made EVs in September.

Read more