Skip to main content

Budweiser built a life-size Pac Man game for a Super Bowl ad

budweiser built life size pac man game super bowl ad
Image used with permission by copyright holder
Budweiser constructed a life-size Pac Man maze in Los Angeles’ Fashion District recently for a Bud Light advertisement, set to air at the upcoming Super Bowl XLIX on February 1, 2015. The ad is part of the brand’s “Up For Whatever” campaign, which launched in 2014.

The ad, called Coin, will run for 60 seconds, according to the New York Daily News. In it a man will receive a message from a beer bottle which invites him outside. Then he is given an enormous coin and the chance to play in the life-size replica of the classic arcade game’s maze. The whole setup is a brightly lit and faithful recreation of the original game, with neon glowing ghosts clearly visible from above. Actors from the shoot and passers-by have posted images of the set on social media. Although Budweiser has not released any details about the maze, people are hopeful that it may be made open to the public after filming is complete.

Super Bowl XLIX will air on Sunday, February 1 on NBC, with either that Patriots or Colts from the AFC squaring off against the Seahawks or Packers from the NFC.

Shooting the latest Bud Light #upforwhatever commercial w a LIFE SIZE PAC MAN GAME!! Yeah, ur jelly. pic.twitter.com/esUjY54eg4

— Curtis Kingsley (@CurtisKingsley) January 8, 2015

Editors' Recommendations

Will Fulton
Former Digital Trends Contributor
Will Fulton is a New York-based writer and theater-maker. In 2011 he co-founded mythic theater company AntiMatter Collective…
All GTA Vice City cheats: PlayStation, Xbox, Switch and PC
Grand Theft Auto City's main character stands in front of a neon sign.

The past has never looked so good. That applies not only to Grand Theft Auto: Vice City -- Definitive Edition itself, but also the 1980s-inspired style of the titular city. This entry was a blast from the past when it was first released, and it's downright retro today. Thanks to the face-lift this remastering has provided, it has never been easier to go back and relive the story of Tommy Vercetti and his quest for revenge in this visually overwhelming take on an exaggerated version of a crime-infested '80s city.

As much love as this entry received when it came out for its story and characters -- it's still often considered one of the best games released on that entire generation of consoles -- Grand Theft Auto: Vice City pushed open-world games in a whole new direction. In keeping with series tradition, which continues to be the case, this title was jam-packed with cheats that can completely change how the game is played. This game has far more than any other in the recently released trilogy, making it ripe for revisiting to see what crazy antics you can cause. There are even a few new ones not included in the original, so even die-hard fans will want to see our full list of all the Grand Theft Auto: Vice City -- Definitive Edition cheat codes.

Read more
Where to find the Coin Case in Pokémon Infinite Fusion
Casino in Pokémon Infinite Fusion.

Every Pokémon trainer knows that when you reach Celadon City, there's one essential stop — the casino! By playing slots and blackjack, players can earn enough coin to trade for rare Pokémon and powerful TMs next door.

If you enter the casino immediately, you'll be sent away because you lack a Coin Case. No one in the casino will give you one and getting one isn't a part of any main quest, so you'll have to go hunting for it throughout the city. If you're thorough, you won't miss it. But we're here to save you a bit of time.
Where to find the Coin Case in Pokémon Infinite Fusion

Read more
Can’t wait for Assassin’s Creed Shadows? Play these games instead
Yasuke in Assassin's Creed Shadows.

Ubisoft unveiled Assassin's Creed Shadows last week, giving us our first real glimpse at the first Assassin's Creed game to be set in Japan. Its Feudal Japan setting is something that fans of Assassin's Creed have craved for a long time, and while it's awesome that Ubisoft is finally delivering that concept, some other games did beat it to the punch. Many other developers have noticed how fruitful a historical Japan setting can be, from its feudal era all the way until the West started to intervene in the Edo period. As a result, there are quite a few games that I can recommend you check out while you're waiting for Assassin's Creed Shadows' November 15 launch.

The five games I'm recommending all range in size. Three of them are AAA action games, all set in different eras of Japanese history that immerse players in different ways. Meanwhile, the other two games I'm spotlighting are more experimental titles that, while not directly comparable to Assassin's Creed Shadows from a gameplay perspective, are still well worth your time if Japanese history and culture intrigue you.
Ghost of Tsushima

Read more