Skip to main content

‘Street Fighter V’ players will get bonuses if they allow in-game ads

Capcom is set to launch in-game advertisements in Street Fighter V: Arcade Edition on December 11, and players who choose to keep them activated will get to enjoy some bonuses and content.

Capcom called the in-game ads Sponsored Content, and they will show costumes and bundles that players may purchase for Street Fighter V, as well as the Capcom Pro Tour. The feature was revealed alongside the announcement that there will be a free trial of Street Fighter V: Arcade Edition on the PlayStation 4 and PC from December 11 to December 19.

The ads will be seen on Street Fighter V characters through Ad Style costumes, on loading screens before a match, and on certain elements of some tournament stages.

For players who would rather not see the ads, there will be an option to turn them off through the Battle Settings. Unfortunately, there is a catch when deactivating Street Fighter V in-game ads.

Street Fighter V players who keep Sponsored Content turned on will be able to receive bonus Fight Money in Ranked and Casual matches. The Sponsor Display option is also the only way to access Ad Style costumes.

The addition of in-game ads is not really a novel one, as real-world sports matches are usually filled with ads, including on player’s uniforms. However, some players have fired criticism against the feature, particularly because they have paid full price for Street Fighter V, in addition to paid DLCs.

The opening post of a Reddit thread on the matter called the in-game ads “absurd,” and finds it wrong for Capcom to incentivize the activation of the feature. While the ads will initially only display Street Fighter V costumes, bundles, and the Capcom Pro Tour, there are concerns that character costumes, loading screens, and stages will soon show third-party ads that will ruin the experience for players.

Capcom has made some good moves with Street Fighter V and its follow-up Street Fighter V: Arcade Edition, including the severe punishments against rage quitters and brand expansion such as the tie-up with Monster Hunter: World. However, players believe that Capcom is going in the wrong direction with in-game ads, and are only hoping that they will not see ads for cup noodles while they play Street Fighter V.

Editors' Recommendations

Aaron Mamiit
Aaron received a NES and a copy of Super Mario Bros. for Christmas when he was 4 years old, and he has been fascinated with…
Street Fighter 6’s World Tour mode is the best fighting game tutorial ever
A regular fight in Street Fighter 6 World Tour.

As hard as I’ve tried, I’ve never quite been able to wrap my head around traditional 2D fighting games. I’ve clicked with the fast pace of Super Smash Bros., but I’ve just never been able to hold my own online in a King of Fighters XV match. For me, it’s always been an education and onboarding issue. Most fighting games I’ve tried teach me their wealth of nuances in a lightning-fast tutorial that shows me how to do dozens of things in the span of a few minutes. With that whirlwind pace and a lack of practical context, I always find it difficult to actually retain all of that information.

Street Fighter 6 is perhaps the first 2D fighting game that fully solves my problem and that’s because of its standout World Tour mode. At first glance, World Tour seems like a meaty piece of single-player content for players to pick at between matches. But for more casual brawlers like me, it serves a much more important purpose: It’s the most thorough, effective fighting game tutorial ever crafted.
Learning to fight
As a piece of single-player content, World Tour is an ambitious mode. It’s a full-on action RPG that plays like a classic Yakuza game. Players explore Metro City, and a few other locations, in 3D and stop to brawl in 2D battles. It’s a lengthy campaign that takes over 15 hours to complete and is filled with RPG hooks, from stats to skill trees. It’s an impressive piece of content that helps make Street Fighter 6 feel like a fully fleshed-out release on day one.

Read more
Street Fighter 6 is the single-player fighting experience I’ve always wanted
A player stands in Metro City's Times Square equivalent in Street Fighter 6 World Tour.

As someone who doesn’t often game competitively, I’m always on the hunt for fighting games with great single-player content. Whether it’s a meaty story mode a la Soulcalibur VI or addictive arcade content like Super Smash Bros. Ultimate, I’m always happy when I can master a character’s move set in a low-stakes setting. That’s why I could never really get into Street Fighter 5, a game that was almost solely focused on multiplayer at launch. Later modes would rectify that, but it was largely built for the competitive scene -- and I sure as heck wasn’t skilled enough to learn the game via trial by fire.

So I’m much more excited by the prospect of Street Fighter 6. Seemingly learning from its predecessor’s missteps, developer Capcom has put a lot more into the upcoming sequel’s single-player content. In addition to its classic arcade mode, World Tour is a full-on RPG that lets players beat the snot out of random people around Metro City. Players recently got a small taste of the mode via a new demo, but the full scope of it wasn’t entirely clear.

Read more
Street Fighter 6: release date, trailers, gameplay, and more
Chun-Li and Ryu fight in Street Fighter 6.

Street Fighter is officially returning with Street Fighter 6. Ryu, Chun-Li, and new and old friends will take center stage, along with a whole new look for the classic fighting game’s graphics. It’s good timing, too, as the Street Fighter franchise just turned 35 last year, and is ready for a big comeback (Street Fighter 5 launched more than six years ago in 2016).

Interested in learning more? Wondering if Street Fighter 6 will be coming to your gaming platform of choice? Capcom’s going to be dropping more info from now up until launch. In the meantime, here’s everything we know and what you can expect.
Release date

Read more