More games for Stadia? Google quietly launches Cloud Game Servers alpha test

By Gabe Gurwin Published July 31, 2019

Image used with permission by copyright holder

Google is hard at work developing its game-streaming service Stadia, which is planned to launch in just a few months, but the company has another cloud gaming service in the works that could greatly affect how smaller developers create their games. Google Cloud Game Servers is now entering an alpha phase that developers can request access to starting today.

The Cloud Game Servers are built using an open-source platform called Agones, which allows developers to “host, run, and scale” dedicated multiplayer game servers. It makes use of Google’s Kubernetes Engine, the very same used to run Gmail and YouTube.

Recommended Videos

Speaking on LinkedIn, Google Cloud Platform developer advocate Mark Mandel explained that Agones initially released nearly two years ago. The service is already being used by Ubisoft and mobile game developer Supersolid, and it is compatible with any game engine. It also provides metrics and monitoring dashboards, so you can stay informed on how your game servers are operating.

Shadow of the Tomb Raider Review — Image used with permission by copyright holder

The introduction of Google Cloud Game Servers will presumably make it easier for developers to get their multiplayer games working with Stadia. When checking out the sign-up form for the alpha test, questions such as “What kind of game are you building?” and “When is your game expected to launch?” allude to Google’s interest in introducing new titles to its cloud gaming servers, and possibly even Stadia. Google is certainly going all-in on online content, with fighting games and shooters coming to the platform alongside traditional single-player titles like Shadow of the Tomb Raider.

Google Cloud Game Servers could offer stiff competition to Microsoft, as well, which currently offers its Azure servers to several of the biggest developers and publishers in the world. Azure is arguably more robust, with 50 global regions. It also features protection against Distributed Denial of Service (DDoS) attacks, as well as translation and other language tools.

Azure is a proven system, that’s been implemented in games like Titanfall, offering an experience not possible using local hardware alone. Sony even partnered with Microsoft recently to bring gaming and other content to Azure, despite the two companies competing in the video game market with the PlayStation and Xbox platforms.

Topics

Former Digital Trends Contributor

Gabe Gurwin has been playing games since 1997, beginning with the N64 and the Super Nintendo. He began his journalism career…

Gaming

I ditched my consoles and went to cloud gaming for a week – here’s how it went

A table holding a DualSense controller, a DualSense Backbone, a regular Backbone, and an Xbox Series X controller.

Game streaming has felt like the "next big thing" in gaming for the past decade. I recall trying out services like OnLive back in my college dorm room, playing the same 30-minute trials over and over again. Half the time the service never booted, and the half that it did was a lag-filled mess. Fast forward a couple of years and Sony acquires Gaikai to integrate into PlayStation Now (RIP), but left it largely ignored until Xbox began its push into streaming with its Xcloud initiative. With major tech giants like Google and Amazon failing to crack the game streaming code, Sony and Microsoft appear to be the only two capable of supporting this console-less method of play.

For all the fancy talk about new servers and top-of-the-line streaming technology, I've never been convinced that game streaming would be able to replace the tried and true local experience. After all, even under perfect internet conditions, the speed of light is only so fast. And assuming even most people will have perfect internet conditions itself is laughable. However, I wanted to put my money where my mouth was. How could I judge game streaming if I didn't actually give it a shot?

Gaming

Why cloud gaming is the linchpin in Microsoft’s troubled Activision Blizzard acqusition

Key art showing multiple devices playing games via the cloud.

The United Kingdom’s Competition and Markets Authority (CMA) delivered a shocker this week when it blocked Microsoft’s acquisition of Activision Blizzard on Wednesday. While a lot of focus on Microsoft’s fight was centered around whether or not the acquisition would give Xbox consoles an unfair advantage over PlayStation consoles, what ultimately decided it was a much smaller market: cloud gaming.
The idea of being able to stream the game you’re playing from the cloud has existed for well over a decade. Cloud gaming’s relevance to the video game industry has only grown over the past several years thanks to both failed and successful efforts from big tech companies like Google, Amazon, and, most importantly, Microsoft. Still, cloud gaming is considered relatively niche, with Activision Blizzard Bobby Kotick calling it "inconsequential" in an interview with Bloomberg and UCL Associate Profession Joost Rietveld saying it’s not a distinct market in a submission to the CMA.
Despite those pleas, the CMA claims that cloud gaming is a “nascent market” and that “already strong incumbent in this market even stronger” in its 418-page report on the matter. Following the CMA’s decision on Wednesday, I spoke to several different analysts to find more clarity about how big Microsoft is in the cloud gaming space and why the CMA should feel compelled to intervene. While experts mostly side with Microsoft over the CMA on this decision, one greater truth emerged from these discussions. Whether one thinks cloud gaming is relevant to this acquisition or not, this emergent style of gaming has reached a point of no return where it'll be instrumental to the video game industry going forward.
Microsoft, king of cloud gaming
Cloud gaming may sound like a niche within the industry, but that's not entirely accurate. BrandFinance Managing Director Laurence Newell tells Digital Trends that “cloud-based services account for over 70% of Microsoft’s brand value, amounting to a staggering $137.5 billion.” That’s quite an eye-catching number that understandably would raise a regulator's alarm bells. However, Newell admits that gaming only makes up 8.5% of Microsoft’s revenue, and cloud gaming is an even smaller amount of that slice.
Despite its relatively small impact on the wider company, most of the experts I spoke to agreed that Microsoft has emerged as a cloud gaming leader thanks to its compatibility with a large segment of the Xbox Game Pass Ultimate library. Conversely, Activision Blizzard has had almost no cloud gaming presence outside of one Sekiro: Shadows Die Twice port on Google Stadia before that service’s shutdown. If it were to be acquired, it is inevitable that more Activision Blizzard games would likely come to cloud-based gaming services.

Despite the shutdown of Google Stadia and the relatively small brand value received from cloud gaming compared to the rest of the company, the CMA still points out in the press release about its decision that “monthly active users in the U.K. more than tripled from the start of 2021 to the end of 2022. It is forecast to be worth up to 11 billion British pounds globally and 1 billion pounds in the U.K. by 2026.” Associate Professor of Strategy and Entrepreneurship at the UCL School of Management Joost Rietveld, who has also been a consultant for Microsoft during its acquisition process, challenges the notion that cloud gaming as a whole is a single market.
Instead, Rietveld splits it into four categories, placing Xbox Game Pass into a category called “cloud gaming as a feature,” which is when it’s “offered as part of a consumer-facing distribution platform” or “included within a bigger bundle of services provided by the platformer.” Under Rietveld’s view, services like Nvidia GeForce Now, Ubitius, and EE -- all of whom Microsoft has made individual deals to bring Activision Blizzard and Xbox Game Studios titles to -- fall into different categories and thus shouldn’t be considered or directly compared to Xbox Game Pass. No matter how they’re categorized now, the real question mark looming over the technology is its future growth, according to Omdia Senior Principal Games Analyst Steve Bailey.
“Will it remain a niche additional service or become the gaming platform of the future?” Bailey asks in his statement to Digital Trends. “Our projection is that cloud gaming is growing rapidly (revenue should more than double by 2026), but it’s still a long way from taking over the games market, so it remains arguable either way.”
“Arguable” stands out as the keyword to me here. Like any emergent technology, we’re heavily debating the positives and negatives of cloud gaming, specifically through the lens of this acquisition. But what exactly is it that the CMA sees in Microsoft that worries them?
The CMA’s problem with Microsoft
“The CMA’s argument is not that acquiring Activision Blizzard would allow Microsoft to dominate the console market as a whole, where Sony and Nintendo have strong positions relative to Xbox, but only that it would help it to achieve a dominant position in cloud gaming specifically,” Bailey tells Digital Trends. “Microsoft and Activision Blizzard will likely argue that this is disproportionate, given the relatively small scale of the cloud gaming market.”

Gaming

Counter-Strike 2 limited test: how to play, game modes, and more

Soldiers in Counter-Strike 2 key art.

After a few weeks of leaks and rumors, Valve has finally announced that Counter-Strike 2 will be launching this summer as a free update to CS:GO.

Valve is describing Counter-Strike 2 as an “overhaul to every system, every piece of content, and every part of the C-S experience” and “the largest technical leap forward in Counter-Strike’s history," promising years of support for the game. It sounds a lot similar to how Blizzard handled the jump to Overwatch 2.