Google’s Stadia is about to unleash a wave of terrible cloud gaming consoles

Rumor has it that Nvidia will add Stadia support to the Shield, its sorta-kinda game console and part-time streaming entertainment hub. That wouldn’t be a surprise, if true, and Nvidia wouldn’t be alone in adding Stadia to its pitch. Atari reps told me at E3 that its upcoming VCS console would make a great cloud gaming platform. It’s not what they built the VCS to do, but it can handle cloud gaming in style.

Almost anything can be used to play Stadia. The same is true of every cloud gaming service that’s accessible through a web browser or widely distributed app. This convenience is the most alluring part of Google’s pitch. It also could lead to another wave of terrible, awful, no-good game consoles.

If anyone can make a console, they will

Launching a game console is hard. Microsoft, Nintendo, and Sony have all suffered at least one major dud. They survived, but many don’t. Remember Sega? It was forced out of hardware after the Sega Saturn and Dreamcast struggled to sell more than a few million units, despite its prior success.

That famous fall from grace is only the most memorable. Atari, Commodore, Philips, and Pioneer are all part of this not-so-illustrious group. Even Apple tried to launch a game console called the Pippin in 1994. Seriously. It was a thing.

This pattern of failure has repeated in recent years, but with a twist: Crowdfunding. This new source of funds, along with lower production costs and easy access to inexpensive ARM processors used by smartphones, let companies with little experience enter the fray.

5 crazy successful kickstarters that didnt live up to the hype ouya console in context hr

The results were grim. Ouya fell flat on its face and sold its software assets to Razer in 2015. The Coleco Chamelon failed after gamers noticed the prototypes appeared to be fakes. The Sinclair ZX Spectrum Vega Plus sucked up $644,000 on Indiegogo but failed to ship. These were just the tip of the spear. Countless odd-balls and false starts have appeared on crowdfunding sites worldwide.

These projects show the ugly side of lowering the barrier to building a new console. It can lead to innovations like the Nintendo Switch, which is powered by an expensive ARM-derived chip. But it can also lead to half-baked concepts that never should’ve moved past conception.

Stadia asks, how low can you go?

The wave of unfortunate crowdfunded consoles appeared because the bar was lowered. Now, Google’s Stadia (and services like it) are about to drop the bar to the floor.

Cloud gaming moves processing power from your local device to a remote data center. That means your local “console” could be just about anything. Google says you can play Stadia games on your TV with the Chromecast Ultra, a 4K media player that sells for $60. Technically, even that is overkill. You could play Stadia on an even cheaper stick if you don’t mind sticking to 1080p.

You won’t be able to play Stadia games on just any media player at launch thanks to Google’s questionable decision to make the Chromecast Ultra mandatory. But there’s a workaround. Stadia also works with the Chrome browser. Stadia should play on anything that can run Chrome.

Atari’s hinting and the rumors surrounding Nvidia’s Shield are legitimate. These companies have experience in gaming, which is why they’re among the first to consider this new possibility. Atari’s VCS and Nvidia’s Shield are decent devices with similar problems. The hardware is fine, but they’ll never become popular because they have limited game libraries. Google Stadia offers a solution. (As a side note, Nvidia’s own GeForce Now could do the same, but so far, it’s had limited appeal.)

It won’t take long for others to realize what Atari and Nvidia already have. Tens of thousands of companies across the globe can slap together a cheap TV stick capable of playing Chrome and connecting to a gamepad over Bluetooth. Right now, in offices across the world, product leads are learning their company can build a $50 device that gains entry to a $150 billion industry. Powerpoints are being assembled as you read this.

These cloud gaming consoles will mimic Stadia’s own marketing, and pitch themselves on price and ease of use. Now you can play games at 4K resolution with HDR, all on a $50 streaming stick!  The most successful attempts will, like crowdfunded consoles before them, pull at gamer’s heartstrings. They’ll partner with a long-lost gaming brand or frame traditional consoles as backwards, old-fashioned, and a little bit scummy. Some might even be sold as promotional stunts. A $30 Mountain Dew streaming stick with a hideous neon green controller? Sure. Why not?

Could cloud gaming consoles ever make sense?

Nope. It’s going to be a total mess.

Atari and Nvidia have a point, but that doesn’t mean it’s relevant to most gamers. Consider Atari’s VCS — I liked what I saw of it at E3. It’s a sleek little box that has real potential among enthusiast PC gamers who are willing to hand over at least $250 for a fully functional x86 computer they can stick beside a TV.

My point is this: Don’t waste your money.

But there’s no good reason to use it for Google Stadia. Sure, it can play Stadia games, but so can many other devices. The Atari VCS has no advantage here, and the same can be said of Nvidia’s Shield. These are decent consoles that serve a niche. Cloud gaming will slightly expand that niche. Slightly.

The outlook is worse for the currently unknown companies that will enter with their own cloud gaming consoles. There’s even less reason to buy them. There’s also not much hope they’ll work well. A few will have a passable interface. Many will attempt to justify their existence with strung-together features that don’t make sense. And the majority will just be bad, from top to bottom. They won’t work well, and they won’t be easy to use.

Alright. Now that I’ve thoroughly smeared a genre of game consoles that aren’t even here yet, you might have a question. Why? What’s my point?

My point is this: Don’t waste your money.

All of this has happened before, and not just in game consoles. Similar stories have played out in 3D printers, low-cost computers, and smartphones. New technology lowers the barrier to entry. Companies seize the opportunity to try something new. Starry-eyed tech fans plunk down cash for crowdfunding or preorders. Several years and delays later, the project is canceled or ships with fewer features and content than anticipated.

Cloud gaming could change gaming forever. Don’t get caught falling for the same tired, half-baked promises.


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